In January 2014 the UK Advertising Standards Authority upheld a complaint against TRX2 and Oxford Biolabs, citing that advertisements that the company had run for TRX2 were misleading and in breach of EU advertising codes. The company agreed and changed their advertising in line with the code of conduct.
- Tyler, Richard (9 January 2011). "Thomas Whitfield's German roots help hair loss product launch". The Daily Telegraph. Retrieved 23 July 2012.
- Tyler, Richard (16 January 2009). "Thomas Whitfield: The Oxford student who plans to make baldness a thing of the past". The Daily Telegraph. Retrieved 23 July 2012.
- Edwards, Jim (12 January 2011). "Pharma's 4 Best Shots at a Cure for Baldness" (WEB). CBSNews.com. CBS News. Retrieved 1 August 2012.
it's actually just another dietary supplement and as such is not approved by the FDA.
- "Oxford BioLabs". Oxford BioLabs. Retrieved 26 July 2012.
- "Carnipure" (WEB). Lonza. Retrieved October 22, 2012.
- "Minoxidil Alternatives" (WEB). MPB Research. Retrieved 1 August 2012.
- "ASA Adjudication on Oxford Biolabs Ltd" (WEB). Advertising Standards Authority. Retrieved 7 October 2014.
- TRX2, Product Website