TV Asahi

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This article is about the television network in Japan. For other uses, see Asahi.
TV Asahi Corporation
株式会社テレビ朝日
Type Public
Traded as TYO: 9409
Industry Information, Communication
Predecessors Nihon Educational Television Co., Ltd.
Asahi National Broadcasting Co. Ltd.
Founded Tokyo, Japan (November 1, 1957 (1957-11-01))
Headquarters 9-1, Roppongi Rokuchome, Minato, Tokyo, Japan
Area served Kanto region, Japan
Services Telecasting, Program producing
Revenue Steady¥235,398 million (FY 2010)
Operating income Increase¥9,851 million (FY 2010)
Net income Increase¥7,013 million (FY 2010)
Total assets Increase¥309,871 million (FY 2010)
Total equity Increase¥242,863 million (FY 2010)
Owners see list
Employees 1,148 (as of June 30, 2011)
Parent The Asahi Shimbun Company
Subsidiaries see list
Website company.tv-asahi.co.jp/e/

TV Asahi Corporation (株式会社テレビ朝日 Kabushiki-gaisha Terebi Asahi?), also known as EX and Tele-Asa (テレ朝 Tere Asa?), is a Japanese television network headquartered in Roppongi, Minato, Tokyo, Japan. The company writes its name in lower-case letters, tv asahi, in its logo and public-image materials. The company also owns All-Nippon News Network.

Headquarters[edit]

The headquarters of TV Asahi in Roppongi

In 2003, the company headquarters moved to a new building designed by Fumihiko Maki. The address is: 6-9-1 Roppongi, Minato, Tokyo, Japan.

Some of TV Asahi's departments and subsidiaries such as TV Asahi Productions and Take Systems are still located at TV Asahi Center, which is TV Asahi's former headquarters between 1986 and 2003. It is located at Ark Hills, not far from its headquarters.

History[edit]

TV Asahi's annexe at Ark Hills, not far from its headquarters

TV Asahi began as "Nihon Educational Television Co., Ltd." (NET) (株式会社日本教育テレビ Kabushiki-gaisha Nihon Kyōiku Terebi?, "The Japanese Educational Television Company") on November 1, 1957. It was established as a for-profit educational television channel, which was (and still is) quite rare in the world television industry. At the time, its broadcasting license dictates that the network is required to devote at least 50% of its airtime to educational programming, and at least 30% of its airtime to children's educational programming. The station was owned by Asahi Shimbun, Toei Company, Nihon Keizai Shimbun and Obunsha.

However, the for-profit educational television model eventually proved to be a failure. In 1960, NET began its transformation into a general-purpose television station. It began to broadcast anime and foreign movies. So as not to run afoul of the educational TV license requirements, NET justified the airing of these programs under the pretext of "nurturing a child's emotional range" (子供の情操教育のため Kodomo no jōsō kyōiku no tame?) and "introduction of foreign cultures" (外国文化の紹介 Gaikoku bunka no shōkai?). At the same time, NET also changed its common name from "Nihon Educational Television" to "NET TV" (NETテレビ).

Seven years later, in 1967, NET aired its first colour broadcast programme.

NET's transformation into a general-purpose television station was complete by November 1973, when NET, along with educational channel "Tokyo Channel 12" (now TV Tokyo) in Tokyo applied and received a general purpose television station license. At the same time, NET renamed itself to NET General Television (総合局NET), and was renamed as "Asahi National Broadcasting Company, Limited" (全国朝日放送株式会社 Zenkoku Asahi Hōsō Kabushiki-gaisha?, commonly named "TV Asahi") on April 1, 1977.

In 1996, TV Asahi established the All-Nippon News Network (ANN) (オールニッポンニュース・ネットワーク Ōru Nippon Nyūsu Nettowāku?), and began a number of reforms, including the unification of all presentation styles on its regional networks and the creation of a new logo to give Asahi the look and feel of a national television network. On October 1, 2003, TV Asahi moved its head office from its Ark Hills Studio to Roppongi Hills, and the station was renamed "TV Asahi Corporation", with the name presented as "tv asahi" on-screen.

The transmission of international aquatics competitions, World Cup football matches, and creation of popular late-night TV programs contributed to a rise in ratings for TV Asahi, and lifted the TV station from its popularly ridiculed "perpetual fourth place" finish into second place, right behind Fuji TV, by 2005.

The station also launched its own mascot, Gō EX Panda (ゴーエクスパンダ Gō Ekkusu Panda?), also known as Gō-chan (ゴーちゃん。?) Gō-chan is currently seen on TV Asahi's opening sign-on ID.

Branding[edit]

TV Asahi's current branding were created by UK design collective Tomato (some members work as the electronic music group Underworld) along with TV Asahi's in-house design department in 2003. It comprises a set of computer-generated "sticks" in white background, which changes in colour and movement along with the background music that accompanies the idents. TV Asahi also uses a brief eyecatch of its sticks animation at the top-left of the screen after commercial breaks.

The background music used for TV Asahi's sign-on and sign-off videos are Underworld's Born Slippy .NUXX 2003 and Rez. TV Asahi later updated its sign-on and sign-off video in 2008 with a revised version of computer-generated "sticks" animation and new background music. TV Asahi's slogan New Air, On Air appears at the top of its name. It can be seen on TV Asahi's YouTube channel.

Normally, the station branding on-screen appears as either "/tv asahi" or "tv asahi\". The station's watermark appearance is the stick at the top with the station's name at the bottom. The fonts used by TV Asahi for the written parts are Akzidenz Grotesk Bold (for the English part), and ヒラギノ角ゴシック(W8) (for Japanese). [1]

Ownership[edit]

TV broadcasting[edit]

Since 2004, the funding of this station is through sponsorship.

JOEX-TV
JOEX-DTV
TV Asahi Logo.svg
Kantō Region, Japan
Branding tv asahi
テレビ朝日
EX
Slogan New Air, On Air.
(2008-present)
Channels Digital: JOEX-DTV, Channel 24 (UHFLCN 5)
Translators

Hachiōji, Tokyo
Analog: Channel 45
Tama, Tokyo
Analog: Channel 57
Chichi-jima, Ogasawara Islands
Analog: Channel 59
Mito, Ibaraki
Analog: Channel 36
Digital: Channel 17
Hitachi, Ibaraki
Analog: Channel 60
Utsunomiya, Tochigi
Analog: Channel 41
Digital: Channel 17
Maebashi, Gunma
Analog: Channel 60
Digital: Channel 43
Chichibu, Saitama
Analog: Channel 38
Narita, Chiba
Analog: Channel 59
Tateyama, Chiba
Analog: Channel 60
Yokohama Minato Mirai 21, Kanagawa
Analog: Channel 60
Yokosuka-Kurihama, Kanagawa
Analog: Channel 35
Hiratsuka, Kanagawa
Analog: Channel 41
Digital: Channel 24
Kitadaitō, Okinawa
Analog: Channel 48

Minami Daito, Okinawa
Analog: Channel 60
Affiliations All-Nippon News Network
Owner TV Asahi Corporation
Founded 1957
Call letters' meaning Japan's Original Free-to-Air Educational TV Station
X (10, former channel assignment)
Former channel number(s) 10 (analog, 1957-2011)
Transmitter coordinates 35°39′31″N 139°44′44″E / 35.65861°N 139.74556°E / 35.65861; 139.74556
Website http://www.tv-asahi.co.jp/

Analog[edit]

(until July 24, 2011 only for 44 out of 47 prefectures)

JOEX-TV – TV Asahi Analog Television (テレビ朝日アナログテレビジョン)

Tokyo
  • Hachiōji – Channel 45
  • Tama – Channel 57
Islands in Tokyo
  • Chichijima – Channel 59
Ibaraki Prefecture
  • Mito – Channel 36
  • Hitachi – Channel 60
Tochigi Prefecture
  • Utsunomiya – Channel 41
Gunma Prefecture
  • Maebashi – Channel 60
Saitama Prefecture
  • Chichibu – Channel 38
Chiba Prefecture
  • Narita – Channel 59
  • Tateyama – Channel 60
Kanagawa Prefecture
  • Yokohama-minato – Channel 60
  • Yokosuka-Kurihama – Channel 35
  • Hiratsuka – Channel 41
Okinawa Prefecture
  • Kita-Daito – Channel 48
  • Minami-Daito – Channel 60

Digital[edit]

JOEX-DTV – TV Asahi Digital Television (テレビ朝日デジタルテレビジョン)

Ibaraki Prefecture
  • Mito – Channel 17
Tochigi Prefecture
  • Utsunomiya – Channel 17
Gunma Prefecture
  • Maebashi – Channel 43
Kanagawa Prefecture
  • Hiratsuka – Channel 24

Networks[edit]

Programs[edit]

News programs[edit]

  • ANN News (ANNニュース ANN Nyūsu?) (daily news bulletin, simulcast at all ANN stations, weekdays at 1:59 PM and weekends at 5:50 and 11:45 AM; 2:25 (SAT), 3:25 (SUN), 5:30 and 8:54 PM)
  • * ANN News and Sports (Saturdays at 12:00 MN)
  • Hai! Terebi Asahi Desu. (はい!テレビ朝日です Yes! This is TV Asahi.?) (public service program, 1st and 3rd Sunday of the month at 4:50 - 5:20 AM)
  • Hodo Station (報道ステーション Hodo Sutēshon?) (late night newscast, weekdays from 9:54 to 11:10 PM)
  • Super J Channel (スーパーJチャンネル?) (evening newscast, weekdays from 4:53 to 7:00 PM and weekends from 5:30 to 5:55 PM)
  • Super Morning (スーパーモーニング) (late morning show)
  • Wide! Scramble (ワイド!スクランブル)
  • Yaguchi Hitori Maru C (やぐちひとりC)
  • Yajiuma TV (やじうまテレビ) (early morning show)

Sports programs[edit]

Variety programs[edit]

  • Music Station (ミュージックステーション Myūjikku Sutēshon?) (1986–present, Fridays at 8:00 to 8:54 PM)
  • Music-Ru TV (musicる TV?) (Mondays at 1:21 to 1:51 AM)
  • Tamori Club (Fridays at 12:20 to 12:50 AM)

Drama programs[edit]

Children and teen programming[edit]

Subsidiaries[edit]

See also[edit]

References[edit]

  1. ^ http://www.tv-asahi.co.jp/vi/flash_content/index.html http://www.tv-asahi.co.jp/vi/flash_content/index.html

External links[edit]

Others[edit]