TWG Tea

From Wikipedia, the free encyclopedia
Jump to: navigation, search
TWG Tea
Type Private
Industry Tea
Founded Singapore (2008 (2008))
Founder(s)
  • Manoj M Murjani
  • Taha Bouqdib
Production output Tea
Pastries
Desserts
Website www.twgtea.com

The Wellness Group Tea Company, usually shortened to TWG Tea, is a Singapore-based luxury tea company with several tea salons across the world and product distribution in more than 40 countries. It began in 2008 and primarily sells tea and light snacks.

History[edit]

TWG Tea was established in 2008 by Manoj M Murjani.[1] and Taha Bouqdib.[2]

The abbreviation is a shortening of "The Wellness Group",[3] founded by Murjani in 2003, is the parent company of TWG Tea.[4] Murjani chose Singapore as the organisation's headquarters as it was strategically located in the heart of Asia, and in order to assert "Singapore’s pivotal role in the tea trade".[2] TWG opened its first tea outlet in Raffles Place's Republic Plaza.[2]

Overview[edit]

TWG Tea Salon & Boutique, Marina Bay Sands, Singapore

Cited as the "first and only upscale tea salon" in Singapore, TWG Tea predominantly sells tea, but also retails hand made tea-infused food, including savoury items, pastries and desserts.[2] It also sells hampers, tea scented candles and teacups made of gold and platinum, materials which do not spoil the tea's flavour.[4] TWG Tea products are sold through its many outlets but is also stocked in upscale retailers such as Harrods of London and Dean & DeLuca. It claims to sell more than 800 different teas, with its product range encompassing loose teas, teabags and packaged teas. Outlets are found in various territories worldwide, including Singapore, the United States, Dubai,[2] Malaysia, Thailand, Hong Kong, Britain, Japan,[5] the Philippines, and Australia.[6] The company is looking to expand to China.[7]

Criticism[edit]

The Manila Standard described TWG Tea as the "world’s finest luxury tea brand".[8] In 2011, a lawsuit against TWG Tea was filed by tea retailer Tsit Wing International and its parent company Tsit Wing, for incorporating the abbreviation TWG in its name, which was trademarked by Tsit Wing. The latter company, which is based in Hong Kong, was founded in 1932.[9]

A judge handling the lawsuit noted in July 2013 that the use of the "existence of the date 1837 in TWG Tea's sign has led people to believe that the company was established at that time", while in actuality it was founded much later, in 2008. In justification, the firm's spokespeople claimed that it was instead a tribute to the "year when the Chamber of Commerce was founded in Singapore".[9] The case was ruled in Tsit Wing's favour, with damages payable yet to be decided. Shortly after the ruling, TWG Tea filed for appeal.[10]

References[edit]

  1. ^ "Tea for two and me and you". AsiaOne. October 20, 2009. 
  2. ^ a b c d e "TWG Tea Salon: Taking over Singapore one cup at a time". CNN. December 1, 2009. 
  3. ^ "About us". TWG Tea. Retrieved July 28, 2013. 
  4. ^ a b Ong, Soh Chin (April 2009). "Brewing success". The Peak Singapore. Retrieved July 29, 2013. 
  5. ^ "TWG Tea Boutique". Changi Airport. Retrieved July 28, 2013. 
  6. ^ "Our locations". TWG Tea. Retrieved July 28, 2013. 
  7. ^ "Something's brewing". Bangkok Post. July 23, 2013. 
  8. ^ "A fashionable tea experience". Manila Standard. July 23, 2013. 
  9. ^ a b Vijayan, K.C. (July 28, 2013). "Storm brews over TWG Tea logo in HK court". The Straits Times. 
  10. ^ Vijayan, K.C. (August 2, 2013). "HK ruling not S'pore firm's cup of tea". AsiaOne. 

External links[edit]