Taitung runs along the south east coast of Taiwan. Taitung county, possessing 3,515 km2 is the 3rd largest county in Taiwan after Hualien County and Nantou County. Taitung County's coastline is 231 km long. Taitung currently has a population of 231,863.
Due in part to its remote location and isolation by mountains from Taiwan's main population centers, Taitung was the last part of the island to be colonized by Han Chinese immigrants (late 19th century). Throughout the 20th century Taitung remained an economic backwater. Sparsely populated even today, this isolation may have been a blessing in disguise, as Taitung mostly escaped the urbanization and pollution that have come to plague much of the island's lowland areas.
Taitung County possesses a very diverse collection of aboriginal cultures. Bunun, Paiwan, Rukai, Amis, Puyuma, Tao and Kavalan are the seven aboriginal cultures prevalent in the county today. Because Taitung is probably one of the least affected counties by the colonization of the Han Chinese, most of the aboriginal cultures are still very much a part of everyday society.