About 400 artisans from different parts of India get an opportunity to display their works of art. To name a few among them are the wood/stone carvings from Tamil Nadu, Bamboo/cane work from North East India, Paper mash work from South India and Kashmir, the marble and zardozi work from Agra, wood carving from Saharanpur, brass wares from Moradabad, hand made carpets from Bhadohi, Pottery from Khurja, Chikan work from Lucknow, silk & zari work from Banaras, shawls & carpets from Kashmir/Gujarat and hand printing from Farrukhabad and Kantha stitch from West Bengal etc.
The festival starts with a road procession with decorated elephants and camels like victory processions of Mughal Emperors and warlords. Drum beaters, trumpet players, folk dancers, skilled crafts men and artisans also join the procession. Artists from all over India come here to display their art and craftmanship.
Every year the Taj Mahotsav is celebrated with a message or theme for the world. In year 2009 the theme for Taj Mahotsav is Sulah Kul i.e. Universal Peace and harmony. Though the concept of Sulah kul is imbibed in the ancient tradition of India but it assumed prominence during the reign of the Great Mughal Emperor Akbar who adopted sulah kul as his state policy. As per this policy all religions were equally respected in his administration. Now in the present world the concept of universal peace is again gaining importance.