Talk:Adult hits

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The links on this page need some serious scrutiny, as well as the organization. I've re-alphabetized the US listing, which was in bad shape. Please alphabetize when adding.
Kether83 19:35, 16 January 2006 (UTC)

Added Bowling Green, Kentucky's adult hits station. First wiki edit evar, hope I did okay. Insincerely Yours 08:21, 5 September 2006 (UTC)

KYUM?[edit]

I don't believe there's a KYUM-FM in the Bay Area...Ranma9617 02:39, 4 July 2006 (UTC)

Note about Dave FM (WZGC Atlanta, GA)[edit]

This keeps popping up and I have to keep erasing it. Dave FM in Atlanta, despite the familiar moniker, is a triple A rock station. Not Adult Hits. In addition, it has personalities around the clock, and plays the Falcons games. I'd imagine that, were CBS Radio (station owner) to use the Adult Hits format, they'd adopt the Jack FM moniker for the Atlanta radio market.

On radio listeners not wanting disc jockeys[edit]

The trade press and anecdotal information from program directors on the issue of listeners not wanting DJs is an oversimplification of the facts, suspect for deliberate misinterpretation for the purpose of eliminating the cost of talent.

Not so long ago, radio stations had to do a survey of community needs to renew their licenses. I asked as long-time station manager if there was a consistent trend among these needs. He said, the overarching answer was “loneliness.” This was confirmation of what I had long suspected about radio listeners: many tune in for companionship.

Radio stations that go full “juke box” programming invariably return to DJ-hosted formats. Now there are some formats that lend themselves to a jukebox format, namely new age, easy listening instrumentals, and perhaps classical; but this kind of format only really works on commercial-free stations such as Spa 73 on Sirius Satellite radio.

It is more likely that those who say they don’t like disc jockeys actually mean they don’t like disc jockeys who have nothing to say. Those same focus groups invariably reveal people want to hear the names of the artists and songs at the end of each stop set. The evidence suggests they also like to hear short news brief or other anecdotes related to the music and possibly some other light entertainment elements. The irony of the “Jack FM” format is that Jack is the archetype of a DJ who has nothing to say, so one wonders what research supported the notion to have this kind of personality.

Focus groups and auditorium testing also indicates that complaints about DJs often have to do with talking over the “fronts of the records,” or the musical introduction before the vocal begins. Many stations have solved this problem by creating jingles with musical “ramps,” so the DJ talks over the musical ramp, concluding with the station I.D. being sung then the record is played without interruption. This has the added benefit of keeping the illusion of fast pace up (by having a non-stop musical underscore) and reinforcing the station’s identity.

Finally, it’s important to recognize that there is a segment of the radio audience that are not radio listeners, in the traditional sense. They don’t want DJs and they don’t want commercial interruptions of any kind. The latter request is impossible to deliver on a commercially supported radio station (or even a public broadcast station, which has its own form of commercials disguised as membership drives). Apparently “Jack FM” is an attempt to appeal to these non-radio listeners, but apparently the novelty of Jack wears quickly and these listeners return to their iPods. —Preceding unsigned comment added by Kenalan (talkcontribs) 21:39, August 27, 2007 (UTC)