Talk:Advanced Micro Devices
See comprehensive edits below from Michael Silverman
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Editing AMD Wikipedia Page
Hello - I am contacting you on behalf of AMD. My name is Michael Silverman (firstname.lastname@example.org) and I am a member of AMD's public relations department. The AMD Wikipedia page is out of date and I would like to work with the Wikipedia editorial team to bring the page in-line with current events/facts.
I would like to have the following edits made to the intro paragraphs please:
Advanced Micro Devices, Inc. is an American multinational semiconductor company headquartered in Sunnyvale, Calif. with more than 50 locations including campuses in Austin, Texas, United States, and Markham, Ontario, Canada, that develops computer processors and related technologies for commercial and consumer markets. AMD's main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers and devices, semi-custom processors and embedded systems applications. While initially it manufactured its own processors, the company became fabless after GlobalFoundries was spun off in 2009. AMD is the second-largest global supplier of microprocessors based on the x86 architecture and also one of the largest suppliers of graphics processing units.
AMD is the company that invented the Accelerated Processing Unit, or APU, a chip that includes a CPU and a GPU in a single piece of silicon, in 2011. AMD is the only significant rival to Intel in the central processor (CPU) market for (x86 based) personal computers. Since acquiring ATI in 2006, AMD and its competitor Nvidia have dominated the discrete graphics processor unit (GPU) market.
I would like to add the following paragraphs to the end of the "Corporate history" section:
In response to the declining PC markets, the company differentiated its product line and increased focused on high-growth markets including dense cloud servers, embedded, professional graphics, ultra-low-power client devices, and the semi-custom business. In 2013, AMD processors were included in next-generation consoles including Sony’s Playstation 4, Microsoft’s Xbox One and Nintendo’s Wii U. In June of 2013, Apple announced its latest Mac Pro will feature dual AMD FirePro™ graphics cards.
In Q3 2013, AMD returned to profitability with a third-quarter net profit of $48 million and a revenue of $1.46 billion.
"Processor market history" section is also quite out of date. Suggest that the section be re-written as follows:
Main articles: AMD Accelerated Processing Unit, AMD mobile platform, Bulldozer (processor), and Bobcat (processor) After the merge between AMD and ATI, an initiative codenamed Fusion was announced that will merge a CPU and GPU on some of their mainstream chips, including a minimum 16 lane PCI Express link to accommodate external PCI Express peripherals, thereby eliminating the requirement of a northbridge chip completely from the motherboard. The initiative will see some of the processing originally done on the CPU (e.g. floating-point unit operations) moved to the GPU, which is better optimized for calculations such as floating-point unit calculations. This is referred to by AMD as an accelerated processing unit (APU).
Bulldozer is the codename for an x86 microprocessor microarchitecture developed by AMD for the desktop and server markets. It was released in 2011 as the successor to the K10 microarchitecture.
Bulldozer is designed from scratch, not a development of earlier processors. The core is specifically aimed at 10-125 watt TDP computing products. AMD claims dramatic performance-per-watt efficiency improvements in high-performance computing (HPC) applications with Bulldozer cores. While hopes were very high that Bulldozer would bring AMD to be performance competitive with arch rival Intel once more, most benchmarks were disappointing. In some cases the new Bulldozer products were slower than the K10 model they were built to replace.  
Bobcat was put into production in 2011 and the basis for AMD APUs under the “Fusion” brand. Bobcat is an x86 CPU core design targeted at low-power products such as ultra-portable notebooks, consumer electronics and the embedded market. Jaguar is the successor to the Bobcat microarchitecture.
Jaguar is current generation low-power SoC microarchitecture by AMD. It is the basis for four product families: Temash aimed at tablets, Kabini aimed at notebooks and mini PCs, Kyoto aimed at micro-servers, and the G-Series aimed at embedded applications. The Jaguar microarchitecture also forms the basis for AMD’s semi-custom chips built for the PlayStation 4 and Xbox One.
In October 2012, AMD announced it will design 64-bit ARM® technology-based processors in addition to its x86 processors for multiple markets, starting with cloud and data center servers.
Hondo is a previous generation AMD APU used in Tablets . Hondo originally was announced by AMD in October of 2012. Hondo, or the Z-60 at the time, was AMD’s lowest powered APU and was developed for performance tablets and small form factor PCs.Temash, announced in 2013 is AMD’s elite low-power mobility processor for Windows 8 tablets and hybrids. AMD expects “Temash” to be the highest-performance SoC for tablets in the market, with 100 percent more graphics processing performance2 than its predecessor (codenamed “Hondo.”)
Beema & Mullins, announced at AMD’s APU13 developer conference, is AMD’s 2014 mobile APU. Beema and Mullins are projected to deliver more than 2x the performance-per-watt than the previous generation (codenamed Temash).
FX-Series: AMD FX is a series of high-end AMD CPUs for desktop PCs. The first nativ 8-core desktop processor built with dynamic, tuneable performance to handle multiple intensive apps.
Vishera is an AMD FX-series CPU launched in October of 2012. Vishera was an update to the Guinness World Record-setting AMD FX CPU. Vishera was based on the latest “Piledriver” multi-core architecture which offered increased performance at a lower price than the previous generation.
Llano was AMD's first APU built for mainstream PCs and notebooks released in June 2011. Llano is AMD’s first implementation of the APU in mainstream PCs, bringing discrete-class graphics and powerful serial and parallel computing capabilities onto a single-die processor.
Trinity is AMD’s 2nd-gneration APU announced in 2012 for mainstream and ultrathin notebooks, All-in-One and traditional desktops, home theater PCs and embedded designs.
Richland is an AMD Elite A-Series APU announced in 2013, delivering increased performance over the previous generation (codenamed Trinity), and innovative user experiences like facial log-in and gesture recognition.
Kabini, announced in 2013 targets ultrathin notebooks with exceptional battery life and offers impressive levels of performance in both dual- and quad-core options. “Kabini” delivers an increase of more than 50 percent in performance over the previous generation of AMD essential computing APUs (codenamed “Brazos 2.0.”)
Kaveri, announced in 2014 is AMD’s most powerful APU ever. “Kaveri” is the world’s first APU to include Heterogeneous System Architecture (HSA) features, the immersive sound of AMD TrueAudio Technology and the performance gaming experiences of Mantle API. “Kaveri”-based notebooks will be available in the first half of 2014.
Graphics products See also: Comparison of AMD graphics processing units, Graphics hardware and FOSS, and Comparison of ATI chipsets
AMD's portfolio of dedicated graphics processors includes product families and associated technologies aimed at the consumer, professional and high-performance computing markets.
• Radeon is AMD's line of consumer graphics processing units. They introduced innovations such as modularized RAM chips, DVD (MPEG2) acceleration, notebook GPU card sockets, and power management technology, and have recently launched and implemented Mantle (API) and TrueAudio functionality. In September 2013, AMD announced is newest line of GPUs, the R9 and R7 Series. • FirePro is AMD's line of professional graphics processors for workstations. Based on the Radeon series, it succeeds the FireGL series of workstation CAD/CAM video cards, and the FireMV series for workstations with 2D acceleration. The new Mac Pro is powered by dual AMD FirePro professional GPUs. • Eyefinity – Allows up to 6 monitors to be connected to one card to allow surround-screen panoramic view. • TrueAudio – Allows users to experience directional audio powered through supported GPUs. • Mantle (API) – A low-level API developed by AMD as an alternative to Direct3D and OpenGL.
AMD Catalyst is a collection of proprietary device drivers software available for most platforms, includingMicrosoft Windows, OS X, and Linux. Linux users can also opt to use open-source drivers, whose development is assisted by AMD. Hardware component companies which only provide proprietary drivers have always been urged by the free-software community to make their drivers free software, or at least provide the necessary documentation for the community to write their own drivers.
Since 2007, the AMD has partly cooperated with the development of free graphics drivers, but have not made their Catalyst drivers free. The programming specifications for a number of chipsets and features were published in several rounds. This greatly changed their support of the development of free graphics drivers, as until that moment only unsupported free drivers existed. Besides releasing the specifications, AMD also funded the development of new "open source" drivers, and has even hired some employees to actively work on free software drivers.[dead link]
The AMD Chipsets section is also outdated and needs a rewrite. I can provide that information in follow-up. I recommend that the "AMD Live!" section be removed. It is extremely dated and has not been a part of AMD's business for several years.
I suggest the following additions to the "Commercial platform" section:
• AMD Eyfinity Technology supports multiple independent display outputs simultaneously, Eyefinity delivers innovative graphics display capabilities enabling massive desktop workspaces and ultra-immersive visual environments for productivity. • AMD PowerPlay Technology dynamically manages power efficiency and takes control of your performance, delivering high performance features when needed and conserving power when the demand on the graphics processor is low. This technology reduces the power consumption of the AMD Radeon graphics family of products for the optimal balance between performance and power for break-through energy efficiency. • AMD App Acceleration speeds up applications so users can increase productivity and experience better quality within used applications.
I suggest the following additions to the "Desktop platforms" section:
In June 2013, AMD introduced the Elite A-Series Desktop APU codenamed Richland. Elite A-Series APU for desktops powers a diverse range of OEM systems and feature new generations of software and applications that harness the compute power of the 2013 AMD APU product lineup.
I suggest the following additions to the "Embedded systems" section:
In April 2013, AMD introduced the Embedded G-Series System-on-Chip (SOC) platform; a single-chip solution based on the AMD next-generation “Jaguar” CPU architecture and AMD Radeon™ 8000 Series graphics.
In August 2013, AMD announced the Embedded R-Series high-performance computing platform, along with the introduction of a discrete GPU promotional program to provide embedded designers more choices for meeting demanding performance requirements.
In September 2013, AMD announced its plans to bring to market two new high-performance AMD Embedded R-Series processor families: the “Hierofalcon” CPU SoC family based on the ARM Cortex™-A57 architecture and the “Bald Eagle” APU and CPU offering based on the x86 microprocessor architecture codenamed “Steamroller.” The upcoming “Steppe Eagle” APU SoC is designed to provide improved performance while extending the low-power characteristics of the current AMD Embedded G-Series SoC family. In addition, “Adelaar” will bring to market the first discrete GPU based on AMD Graphics Core Next architecture for embedded systems.
I suggest the following additions to the "Other initiatives" section:
• Heterogeneous System Architecture Foundation, founded in 2012 by AMD together with other founders to make it easy to program for parallel computing. Other founders include ARM, Imagination, MediaTek, Qualcomm, Samsung and Texas Instruments.
I suggest the following edit to the opening para of the "Production and fabrication" section since AMD actively uses not one but two foundry partners - GlobalFoundries and TSMC:
Today, GlobalFoundries and the Tawain Semiconductor Manufacturing Company are responsible for producing AMD's processors.
I suggest the following add to the "Events and publications" section:
AMD also holds an an annual developer summit, with the most current event called APU13, attended by developers,customers, partners and thought leaders from across the globe.
I am writing on behalf of AMD. We would like to update several sections of our Wikipedia page as the information is out of date. Would everyone be OK if I added content to the page? Specifically, I would like to add information about our new notebook and desktop platforms, as well as our new Radeon graphics cards. Of course all additions will be neutral in tone and will simply help to make the AMD page more comprehensive and current. Please let me know if anyone has issues or concerns.
Also, I've changed my user name to Micro Devices, as I was told that my initial user name AMD Fusion, was not in accordance with the user name policy. Hope this one works better!
- Hi Sierra. Just be sure you've read WP:COI. If editors find repeated problems with your edits on the page, please be gracious enough to recuse yourself. Best of luck! carl bunderson (talk) (contributions) 18:17, 6 August 2009 (UTC)
Hi Sierra,..just a few things. Please request consensus prior to removing items from the article incase they can be relocated rather then deleted. Its generally better to update and source the current status rather then delete the items completely. Also, please source any changes you make, I reverted some if your edits today because they were unsourced and unfortunatly... I claim to be an AMD PR rep and have a username resembling amd are not considered to be valid sources. please link the actual newsreleases etc so that the community can verify your edits as we do for everyone else. also, Original research is not allowed. thanks -Tracer9999 (talk) 03:29, 31 March 2010 (UTC)
Hi Tracer9999, Thanks for your advice and guidance. I apologize for the edits I made last week to the AMD entry, as I now realize that I did not go about making these edits in the correct way. Thank you for bringing this to my attention. Moving forward, I will not make edits to AMD-related pages, but rather suggest changes (as well as provide valid sources for each edit) in the discussion pages and then ask that the community make the actual edits if they agree with what I've suggested. Best, Micro Devices (talk) 21:36, 7 April 2010 (UTC)
Out Of Date
Parts of this article are severely out of date, use the wrong future/present tenses, and present old facts as news. This article needs some serious cleanup with regards to these. Irazmus (talk) 20:34, 28 September 2011 (UTC)
much of the article is out of date once again. specifically, there is no mention of trinity/piledriver cpus, or 970/990fx chipsets. there may be other significant happenings within the company that are not mentioned in the article as well. Aunva6 (talk) 00:10, 20 January 2013 (UTC)
Key staff changes
Shouldn't there be a section about staff changes/resignations, when it seems like they are quite major (long time AMD, ATI staff replaced by ex-IBM people?)
2002 Sanders -> Hector Ruiz
"Ruiz endorsed the decision to buy ATI, which led to a period of financial reverses. Ruiz survived rumors of his ouster in late 2007. However, he resigned as CEO on July 18, 2008, after AMD reported its seventh consecutive quarterly loss"  (ref in Hector Ruiz
2007 EVP of AMD/ex-CEO of ATI David Orton resigned "It is with mixed feelings that I am leaving AMD,"
January 2011 CEO Dirk Meyer, father of Athlon "resigned in January under pressure from AMD's board" http://eetimes.com/electronics-news/4219307/AMD-appoints-former-Lenovo-exec-CEO
Fall 2011 Rick Bergman, head of Products Group, ex-ATI
Dec 2011 Nigel Dessau, marketing chief
Feb 2012 Eric Demers (Corporate VP & CTO, Graphics Division)
This is from comments on another site: "month after they fired Meyer I can see why they fired/pushed out his VP & COO/CIO/whatnot Rivet, along SVP Strategy head Seyer"
"now everything is headed by Papermaster, a guy who took the SVP & CTO of AMD as his 4th job within 4 years at 4 companies (pre-AMD was Cisco, Apple and IBM, in reverse order, all since 2008) and keep hiring his ex-IBM buddies. Of course, he was hired by CEO Rory Read who is a 20+ years IBM veteran"
Why not put all AMD Trademark logos in the AMD wikipage like its done on Intels ?!?!
Hii beloved all..,
Why not put all AMD Trademark logos[New and Old] in the AMD wiki-page like its done on Intel's ?!?!
AMD has more logos all together i.e including the Radeons and APU's. All i could find was just one traditional logo some where on the side. This is disappointing that i am not able to get a matured look while surfing. Please put all the logos in asap.
AMD had some severe overheating problems when heatsinks were removed, even to the point that Toms Hardware has videos of their chips burning. At the time, AMD refused to refund any burnouts and in some cases didnt officially provide heatsinks. Im sure some AMD rep is going to try and remove this, but it was a big issue at the time. — Preceding unsigned comment added by 18.104.22.168 (talk) 16:14, 11 February 2014 (UTC)
Is percent ownership of Spansion still accurate?
The 8.6% AMD ownership of Spansion was added in 2010 per then-current documents, but that was 4 years ago. A court document filed in 2013 states that "AMD has no current ownership interest in Spansion" (page 3): . Don't know (and can't readily find) what happened in the meantime, but this would imply that the article lede is incorrect. Anyone? Softlavender (talk) 04:42, 16 July 2014 (UTC)