Talk:Advertising in video games

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Incorporate information from the 4-part Kotaku article at

Targeting children[edit]

I'm wondering if anyone feels, there should be a section here, mentioning how advergames are important to targeting children? It seems like nearly every site selling a product to kids, has a advergame or 2.

I've decided to start taking a look at that, but it might take me a while, so help is welcome. If you know of any advergame sites or criticism that might be helpful, feel free to list it here and I'll take a look. Cheers! - FlyingOrca 15:03, 6 May 2006 (UTC)

Advertising within the virtual world of the game[edit]

I added a third section on in-game advertising (various virtual banners, game objects and items, or plain old direct advertisements).--Exander 00:39, 31 May 2006 (UTC)

Advergaming /= In-game advertising[edit]

Advergaming is the genre of computer games which are created purely to advertise a product, the BT tubeskater, or the Dyson tube exteneder puzzle game (which is actually quite good). The GCOTW should not be advergaming, no one ever refers to in game advertising as advergaming. I would have contributed to this COTW, and would even have written up an article, had my fucking ISP not gone bust. I've been without net access for over a week, and have only managed to get crappy 56k up now. Awesomeblades. - Hahnchen 14:18, 8 July 2006 (UTC)

I was a little confused when the GCOTW changed as well. I pretty much agree with you here. Advergaming is a questionable neologism itself, with no certifiable source, as confusing as the split between e-marketing, internet marketing and online marketing, so this seems to be a common problem with any marketing-related pages (a dubious source being "YaYa's CEO Keith Ferazzi". Hmm.). But it probably runs the gamut from "punch the monkey" flash web ads to America's Army, so the topic is notable enough.
In-game advertising should probably be reverted back to the stub it was. The topic of product placement in-game ads supporting the production of a video game (i.e. streaming billboard textures), like television or Nascar advertising, does deserve a separate article. --SevereTireDamage 19:31, 10 July 2006 (UTC)
If you check out the links in the nomination I made, you'll see some interesting cases in regards to in-game advertising. I would create the article myself, but am pretty busy right now and my net connection has been downgraded to 56k for the next month or so. - Hahnchen 02:47, 12 July 2006 (UTC)

Advergaming is not the same as ingame advertising. —Preceding unsigned comment added by (talk) 15:45, 8 December 2008 (UTC)


I removed "Anti-advergaming" from the "See Also" section, as it self-redirects back to the main Advergaming article. --Micahbrwn 06:34, 15 July 2006 (UTC)


This article really needs some examples having to do with promoting movies and TV shows. It would be best if we could come up with the earliest examples of such. I woudl assume it would have to be be 1994 or later because pre wideespread Internet, there wasn't an economical method of free distribution. Some that come to mind are the movie Eight Legged Freaks and numerous shows from Nickelodeon and the Disney Channel. Ace of Sevens 22:34, 16 July 2006 (UTC)

I still have a lot of questions about this article. There are plenty of examples out there, but what I'm not sure about are which ones are notable. For instance, I didn't know of any of the games mentioned on this page before I came here. Maybe the Ninja Assassin game made for Elektra, as it was a full-fledged turn-based tactics game, or the huge amount of good-quality flash games created on the Adult Swim site - but these are examples of games I personally encountered.
Also, when does the time period for "advergaming" actually start? When it comes to promoting movies and TV, a million licensed games are out there, so does this only apply to the web? How about something like Alias: Underground (the online episodic game, not the console one)?
Right now the article says that advergaming is a)web/flash arcade games, b)edutainment/propaganda, and c)advertising-sponsored games (which is wrong and should be moved to the separate topic when that gets sorted out). I'm not sure how "correct" any of this is... --SevereTireDamage 23:04, 16 July 2006 (UTC)

This Article needs Majorly expanded[edit]

Their have been loads of Advergames in the past and not just cheap online games either, Console games range from Kool-Aid man, 7ups Cool Spot and Dominoes pizzas Yo! Noid some of which were mentioned but theri should be a list - these games released on the nintendo, super nintendo and genesis.

Arcade games include Budweiser’s taper and I’m sure there are more. We need some links!

This article seems mainly focused on ONLINE Advergaming. I suppose that’s because this model has been the most successful one in the past - but with Microsoft recently purchasing Massive Inc Link a major player in in-game advertising, the recent success of the King Game series - the best selling games of the 2006 Christmas season even out selling Gears Of War - And now the purchase of Addscape by Google - Certainly something more can be said for the future of Advergaming, like that it is becoming a bit more legit, that the public are beginning to see it as a serious avenue for getting games for reasonable prices even if it does mean some pretty major branding. Just like free television runs TV adds to pay for itself now so are games – and they will more so in the future.

There is a major market shift happening and I’m surprised no ones mentioned this. Huge amounts of money once spent for 30 second TV adds are now being spent on in-game advertising. I’ll try to get as much information ontthis subject as I can but there is so much missing I’m really going to need some help.

is it worth adding the difference between ingame advertising and Advergaming? Advergames being built arround a product. In game advertising being an already established game that is just puting some billboards in on the side?

--GamesGuru 16:50, 2 February 2007 (UTC)

Is the "Tom Clany's" series considered advergaming?

External links[edit]

It seems like a significant portion of this article's edit history is dedicated to additions to the external links section (most likely spam). I don't see any merit in most of these links, so I'm removing nearly all of them. --- RockMFR 00:37, 4 April 2007 (UTC)

Chex Quest[edit]

this should mention Chex Quest!!!!

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Mochi Media and MochiAds are surely one of the most notable forces in game advertising at the moment. I think a section, or at least a mention of them belongs in this article. It's hard to see where it fits in though, a lot of this information seems very focused around the older forms of advertising in games. I don't want to add references to MochiAds and get accused of advertising for them (again). Wlwwybrn (talk) 17:23, 11 June 2009 (UTC)

ATL vs. BTL[edit]

After a cursory glance, I was still unable to find out the basic difference between ATL and BTL advertising. The best deduction I could make is that ATL advertising openly admits to being primarily advertising, while BTL advertising uses advertising only as an addendum to the basic gameplay. But this is only my initial impression, so it could very well be wrong. The article could do with a more well-defined distinction between the two. (A comparison, specifically including theories about which is better, would probably violate the NPOV policy.) JIP | Talk 21:54, 18 March 2011 (UTC)

I'm fairly certain these terms relate to the advertising concepts of the same name. See Below the line (advertising). The use within the article doesn't appear to constitute a claim that this is some sort of "official" categorization which would require RSes, but rather it appears to provide merely a descriptive distinction that would fall under editorial discretion. I've linked the descriptive terms to make matters more clear. -Thibbs (talk) 13:24, 24 September 2011 (UTC)

Future of advergaming[edit]

Future of advergaming section needs a source. It currently states the commercial benefits but without any citation. (talk) 14:09, 19 March 2012 (UTC)


Advertising need not require changing viewpoints, that is the realm of propaganda (in the neutral sense of the word). — Preceding unsigned comment added by (talk) 20:25, 15 May 2014 (UTC)