Talk:Brugsen

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Split?[edit]

My Danish isn't good enough to make it through the entire Aarsrapport, but it seems like KNB might have recently changed their brand to "Brugseni" to distinguish themselves from the Danish chain. Then again, it could just be Danish grammar or the Inuit form of the word or sth, so I'll leave it here for now. — LlywelynII 03:05, 1 May 2012 (UTC)

If the Greenlandic grocer is moved, though, kindly remember to fix the incoming links looking for it. — LlywelynII 03:06, 1 May 2012 (UTC)

Edit: Solves that problem. The Coop Denmark page makes it pretty clear that there is not and never has been a Danish company "Brugsen" but it was simply a division or brand of FDB that's been defunct for decades. The present brands are different and have entirely distinguishable names and should be split off as separate pages or as Coop Denmark, which currently redirects to FDB's main page. Any Danish editors know of any of them that go by the simple "Brugsen" handle?

The original editor here seems to have confused them completely with Coop Denmark: did they previously use Brugsen as a separate brand, too? (They don't now, according to their Annual Report.) — LlywelynII 07:17, 1 May 2012 (UTC)

"Brugsen" is a contraction of of Brugsforening (ing became en)(consumer cooperative). In the begining there where regional purchasing cooperatives like HB(Hovedstadens Brugsforeninger) in Copenhagen that supplied the shops. Over time they all joined the FDB(Fællesforeningen for Danmarks Brugsforeninger) literally: the joint cooperative for Denmarks consumer cooperatives. The name Brugsen became a brand of FDB and old cooperatives that changed to other chains fought and lost theire right to use the name Brugsen. Some Brugsen where small shops with just 20m² of floorspace and other stores with over a 1000. It was inpractical to have small and big stores carry the same amount of items and having the same prices, so the shops where grouped by size and rebranded to improve logistics, marketing, sales and profit performance.94.145.236.194 (talk) 17:11, 4 September 2012 (UTC)