Talk:Digital marketing

Big passive mouthful

As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.

Perhaps that could be refactored. — MaxEnt 01:47, 7 January 2022 (UTC)

"Passive" in which sense? It is a long, clumsy sentence which looks like it was written by some marketing professional, but the verb phrases are all in the active voice. --bonadea contributions talk 21:41, 18 January 2022 (UTC)

Replacing Wrong One With The Right Fact Based On Research of Global Web Index

Wrong: The Global Web Index estimated that in 2018, a little more than 50% of consumers researched products on social media. Right: 42% say they use social media to research new brands or products, making this the second-most important channel of all. Citation: https://www.gwi.com/hubfs/Downloads/Social-H2-2018-report.pdf — Preceding unsigned comment added by 103.82.99.158 (talk) 08:51, 19 January 2022 (UTC)

Content Marketing is too less and not up to date

Please add this
56% of marketers believe personalized content – brand-centered blogs, articles, social updates, videos, landing pages – improves brand recall and engagement.
to
56% of marketers believe personalized content – brand-centered blogs, articles, podcasts, social updates, videos, landing pages, and newsletters – improves brand recall and engagement.

Thank you. Safeedmuhammed (talk) 03:25, 2 March 2022 (UTC)

 Not done for now: please establish a consensus for this alteration before using the {{edit semi-protected}} template. No need to provide even more examples. ScottishFinnishRadish (talk) 10:23, 2 March 2022 (UTC)

Semi-protected edit request on 2 March 2022

In Reference Please add Digital marketing beginners: An ultimate guide Frnsrambiyan (talk) 15:38, 2 March 2022 (UTC)

We cannot use your blog post as a source. Thanks. Kuru (talk) 15:44, 2 March 2022 (UTC)

Semi-protected edit request on 6 September 2022

Change "Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services"

to

"Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones, apps, and other digital media and platforms to promote products and services" SternStrategy (talk) 19:28, 6 September 2022 (UTC)

 Not done: Apps are other digital media. It's better concise. ScottishFinnishRadish (talk) 19:39, 6 September 2022 (UTC)

Wiki Education assignment: Research Process and Methodology - FA22 - Sect 201 - Thu

This article was the subject of a Wiki Education Foundation-supported course assignment, between 21 September 2022 and 8 December 2022. Further details are available on the course page. Student editor(s): Jaynean (article contribs).

— Assignment last updated by Jaynean (talk) 00:14, 30 November 2022 (UTC)

Semi-protected edit request on 30 November 2022

Please change “Online methods used to build brand awareness” to “Online methods used to push a target audience through the marketing funnel”.

Right below that headline, add “Digital marketers reference the marketing funnel when they create digital marketing campaigns because target audiences will have different needs at each stage of the marketing funnel. The marketing funnel stages are awareness, consideration, conversion, loyalty, and advocacy.

Enhancing brand awareness is important in digital marketing, and marketing in general, because of its impact on brand perception and consumer decision-making. According to the 2015 essay, "Impact of Brand on Consumer Behavior". Recent trends show that businesses and digital marketers are prioritizing brand awareness, focusing more on their digital marketing efforts on cultivating brand recognition and recall than in previous years. This is evidenced by a 2019 Content Marketing Institute study, which found that 81% of digital marketers have worked on enhancing brand recognition over the past year. How to create content for every stage of the buyer's journey. HubSpot Blog. Retrieved November 29, 2022, from https://blog.hubspot.com/marketing/content-for-every-funnel-stage </ref>”

Brand awareness is one of many stages in the marketing funnel. The methods listed apply in different ways to different stages of the funnel. For example, blog posts (content marketing) are a huge part of the consideration stage, not just the brand awareness stage. SEM plays an important role in brand awareness, but it also plays an essential role in the conversion stage when users have the search intent to make a purchase. YellowDocMartens (talk) 04:15, 30 November 2022 (UTC)

Not done. Sources provided are promotional blogs. --Mvqr (talk) 11:07, 30 November 2022 (UTC)

References

Semi-protected edit request on 23 December 2022

Utilize automation tools to streamline marketing efforts: Automation tools can help you streamline your marketing efforts by automating tasks like email campaigns, social media posting, and website updates. This will allow you to save time and focus on more high-impact activities that will drive customer engagement and retention. Ashishdubey290 (talk) 21:42, 23 December 2022 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 21:49, 23 December 2022 (UTC)

Semi-protected edit request on 24 December 2022

3. Utilize automation tools to streamline marketing efforts To utilize automation tools to streamline marketing efforts, you can follow this action plan: Identify your goals: Determine what you want to achieve through automation. Do you want to save time, improve efficiency, or increase conversions? Setting clear goals will help you determine which automation tools to use and how to use them effectively. Research automation tools: Research different automation tools that are available and determine which ones are most suitable for your needs. Consider factors such as cost, features, and integrations with other tools. Set up automation workflows: Use automation tools to set up workflows that will streamline your marketing efforts. For example, you can use automation to send personalized emails to new subscribers, post updates on social media, or update your website content. Test and optimize your automation workflows: Use A/B testing to compare different versions of your automation workflows and identify what works best. This will help you improve the performance of your automation efforts. Monitor and analyze your results: Use tools like Google Analytics and automation software to track the performance of your automation workflows and identify areas for improvement. Update and maintain your automation workflows: Regularly review and update your automation workflows to ensure that they are still relevant and effective. Make sure to also monitor and troubleshoot any issues that may arise. Ashishdubey290 (talk) 06:03, 24 December 2022 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 06:34, 24 December 2022 (UTC)

Wiki Education assignment: Composition I - Writing Wikipedia

This article was the subject of a Wiki Education Foundation-supported course assignment, between 17 January 2023 and 1 May 2023. Further details are available on the course page. Student editor(s): Lang11 (article contribs). Peer reviewers: Sandyo'brien.

— Assignment last updated by DarthVetter (talk) 13:46, 23 March 2023 (UTC)

Lack of definition and very partial description of affiliate marketing

The definition of affiliate marketing is not even such a thing as a definition. Unlike the definition that appears in all other channels, the definition of affiliate marketing doesn't even exist. The first thing we read about affiliate marketing is that it's not worth it because there are huge risks involved.

The article should at least start by explaining what affiliate marketing is. Perhaps the specific article you link to can go into more detail about its benefits and risks, but as it is written right now it's only part information. Affiliate marketing can have risks like any other channel, but it is also a useful tool for thousands of companies around the world.

139.47.40.244 (talk) 14:46, 20 April 2023 (UTC)

It would be logical to remove this reference and use an aseptic definition of affiliate marketing in the paragraph Barrosoypalacios (talk) 14:49, 20 April 2023 (UTC)

The words 'Affiliate marketing' in the article are a link. Click on them and you'll be taken to the specific article, which contains the definition of the term. We should not duplicate that content on this article. MrOllie (talk) 14:51, 20 April 2023 (UTC)

I know there is a link and a specific article. What I am referring to is the paragraph in this article about affiliate marketing. The article devotes a paragraph to give a brief description of what 15 different marketing channels consist of. In 14 of them we find brief descriptions about how each channel works, but the one dedicated to affiliate marketing does not explain anything, only warns of its risks, implying that it is little less than a scam every time. Please review the definitions and you will see that it is not consistent.

Thanks Barrosoypalacios (talk) 09:41, 21 April 2023 (UTC)

Semi-protected edit request on 18 May 2023

i want to contribute and edit Guptasuman98 (talk) 11:23, 18 May 2023 (UTC)

As noted in the template: "This template must be followed by a complete and specific description of the request, that is, specify what text should be removed and a verbatim copy of the text that should replace it." Given your prior edit, I suspect your contributions would not be constructive. Sam Kuru (talk) 11:31, 18 May 2023 (UTC)

Semi-protected edit request on 22 August 2023

(spam link redacted) Dineshmishra001 (talk) 06:51, 22 August 2023 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. Cannolis (talk) 06:54, 22 August 2023 (UTC)

Semi-protected edit request on 27 September 2023

I want to add more information related to digital marketing Prashanth S Murthy (talk) 19:48, 27 September 2023 (UTC)

 Not done @Prashanth S Murthy Please read the template you have applied:

This template must be followed by a complete and specific description of the request, that is, specify what text should be removed and a verbatim copy of the text that should replace it. "Please change X" is not acceptable and will be rejected; the request must be of the form "please change X to Y".

Please specify your request fully 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 19:53, 27 September 2023 (UTC)

hey as a digital marketing MBA graduate i want to add some valuable information on Wikipedia which would help the users, please let me contribute. Prashanth S Murthy (talk) 20:01, 27 September 2023 (UTC)

@Prashanth S Murthy The answer is to follow the template's instructions. I'm pleased you have studied hard and gained a qualification. Please use it according to our rules. 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 20:21, 27 September 2023 (UTC)

|ans= i want to contribute more on digital marketing which is my core subject, as people trust and use Wikipedia i would also like to be a part of it Prashanth S Murthy (talk) 20:26, 27 September 2023 (UTC)

@Prashanth S Murthy Judging by your contributions so far, you need to learn what to do first. All your contributions to other article have been reverted. I have left a message on your talk page. 🇺🇦 Fiddle^Timtrent Faddle^Talk to me 🇺🇦 20:34, 27 September 2023 (UTC)

Semi-protected edit request on 22 November 2023

Their are many types of Digital Marketing components like :-

SEO    
PPC  
Social Media Marketing  
content marketing 
email marketing		
website 	analytics and data analysis
video marketing 	
mobile marketing 
affiliate marketing 	
Online Public Relations (OPR)	
Chatbots and Artificial Intelligence (AI) 
E-commerce marketing   
Customer Relationship Management (CRM) Kamni Gola (talk) 14:08, 22 November 2023 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. DMacks (talk) 16:41, 22 November 2023 (UTC)