Door-to-door sales is a legitimate sales technique used by both small and large companies. A section should be included that describes door-to-door sales in that context. Rough Draft...
Door-to-door sales is a marketing channel utilized by both small companies and large corporations.Was first used around the time 1850.
Benefits: The ability to acquire customers who do not respond to mass media, direct mail, telemarketing or other marketing methods. Door-to-door sales are achieved in a small geographic area allowing businesses, particularly those providing a service, to operate more efficiently.
Disadvantages: Door-to-door marketing is the most expensive form of marketing in terms of Cost per Impression. The CPM (Cost per 1000 impressions) can run as high as $5000 for a direct marketing campaign. It is difficult if not impossible to deliver a consistant marketing message. A small percentage (less than 2%) of potential customers are alienated due to being offended by directly soliciting them at their home.
- This page is not highly contested. Feel free to be bold and make the changes you think are appropriate. That said, you might also comment on whether we could merge door-to-door into Cold Calling (put your comments there), probably as it's own section. -- Isogolem 00:18, 15 September 2006 (UTC)
This article makes several claims without providing valid references. The article sounds more like a pitch for door-to-door sales techniques than an encyclopedia aritcle.
Clean-up and Verify
I have attempted to make this article more NPOV and have replaced the tag with a clean up and verify. 188.8.131.52 12:45, 12 July 2006 (UTC)
Could we add a link to crimes caused by door-to-door salespeople, both against the sales people & the people who are at home & answer the door? Many of them are children looking for help getting money needed for college? And children who answer the door when they're home alone after school? Stars4change (talk) 06:22, 8 September 2009 (UTC)