Talk:DoubleClick

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Not deleted, people![edit]

Not deleted based on discussion at Wikipedia:Votes for deletion/DoubleClick

From the page: "DoubleClick employees created the technology and technical service to earn the lead role in the online advertising market beating Google, Yahoo, and Microsoft. The end of the story is that Google laid off the majority of the DoubleClick employees that had beat Google in this business." ...Um, biased presentation much? I don't see how this adds anything factually since the large layoffs were already mentioned earlier. Clip. 69.250.191.52 (talk) 06:16, 31 January 2010 (UTC)

In regards to "DoubleClick is the leading provider of internet ad-serving software.", does DoubleClick deal with software? I know I see there ads all over the web (well, not really..hah, HOSTS File, but, I've never seen them deal in/with software.

Correct; will change. BTW, ref for the edit I already did: [1]
DoubleClick does deal in software, their DART Enterprise product is a software system that a publisher hosts on their own servers while their other DART products are software that are implemented as hosted ASP systems. 69.112.29.153 (talk) 03:15, 21 March 2008 (UTC)

doesn't adsense compete with it?

AdSense competes with DCLK's Ad Exchange product, not with their ad serving platforms. 69.112.29.153

(talk) 03:15, 21 March 2008 (UTC)

Competitors include Atlas Solutions, MediaPlex, 24/7 Real Media, AdTech and now apparently even their parent company, Google, which now offers a product named Google Ad Manager. 69.112.29.153 (talk) 03:22, 21 March 2008 (UTC)

The Email Solutions unit was sold to Alliance Data in Feb. 2006. 205.144.63.77 16:29, 16 February 2006 (UTC)

The Email Solution formerly known as DARTmail is now owned by Epsilon and has been rebranded as DREAMmail 69.112.29.153 (talk) 03:15, 21 March 2008 (UTC)

Criticism[edit]

This page needs a "Criticism" section. I question the objectiveness of the current page. --Harmsma 19:41, 8 August 2006 (UTC)

I agree. For one thing, DART's opt-out policies are very straightforward and DoubleClick cookies are easy to identify and deactivate. seems like POV to me. Who says it's easy? Do most novice users even know what cookies are, let alone how to deactivate them (other than disabling all cookies)? Also, what is "DART"? I don't see that explained in the article, although from context I assume it's DoubleClick's ad server software or something similar. --Birdhombre 12:28, 10 August 2006 (UTC)

Seriously misleading. Someone please fix this marketing bull. These guys are the most evil people-tracking company out there.

"DART Search: A highly scalable Keyword Management and Bid Management solution for advertising agencies and search engine marketers that creates work efficiencies and increases ROI."

I find the two claims on the end highly dubious. —The preceding unsigned comment was added by 213.84.48.90 (talk) 14:09, 18 December 2006 (UTC).

I have just removed the promotional material regarding DART. It was completely unacceptable, and in clear violation of Wikipedia policy. Should someone wish to reinclude an OBJECTIVE, concise, and neutral list of products, it may be acceptable, though as all their named products were referred to as "DART" I think the name only needs mention once, as the name of a product line. I urge any of you who see the information reinstated to remove it immediately! Thanks. Dan Pope 01:52, 13 January 2007 (UTC)

I agree with a "Criticism" section. Some of the paragraphs could be moved there. I think that some antispyware (like Spyware Terminator) detect DoubleClick cookies. Maybe the address of they global headquarters could be deleted; it doesn't seem an encyclopedia item. Jayme 14:21, 20 March 2007 (UTC)

Promotional material should not be in an encyclopaedia. Agreed. Factual discussion which is deeper than suspicion however provides richer, more compelling content. Discussion: Doubleclick's cookies are commissioned by the website for the sole purposes of the website owner and the website's authorised affiliates. It is a third party cookie which is stored in an IAB-compliant (interactive advertising bureau) vault. The benefit of tracking is to ensure effectiveness of the advertising dollar. This goes both ways. If you don't warm up to a particular type of advertising, it is deemed ineffective and you will not be shown those ads in future. If you do show a sustained interest, then the technology connects just another willing consumer and willing advertiser. Ultimately control remains with the consumer. Advertisers, I assure you, hate to waste their money on irate consumers. Worse, negative consumer perceptions of irrelevant ads damage their brands. Though I can't be too sure subliminal messaging/mind-control isn't yet part of Doubleclick's arsenal...Nd lui 15:14, 16 May 2007 (UTC)

I have just removed the following sentence from this section because it is an unfair criticism:

"In addition, users need to opt-out every time their browser's cookie file is updated or erased."

This is a result of limitations in cookie technology, and not DoubleClick technology or policy.The Ultimate Tea Cup (talk) 00:23, 16 January 2010 (UTC)

I have just removed the following from this section because spam:
"web design sharjah company Sharjah web design emerges as most convenient, all-rounder web design service provider for its valuable clients who can get access to us anytime they are being confronted by any issue."
ultrageist 9:32, 16 November 2013 (UTC)

PEOPLE SHOULDNT BE ALLOWED TO TRACK WHAT WEB PAGES USERS GO ON LET ALONE GRAB THEIR DETAILS WITHOUT THEM KNOWING AS FAR AS I AM CONCERNED INFORMATION ABOUT ME IS PERSONAL AND NOTHING TO DO WITH ANYONE ELSE ON THE WEB UNLESS I GIVE PERMISSION WHICH I DONT

Bain?[edit]

Hey, just curious about this: it's included as a company in the Bain thing at the bottom and category and such, but the article doesn't seem to mention anything about it. Seems like there's a missing explanation of what the connection is or was? --69.225.138.9 (talk) 08:33, 29 July 2013 (UTC)

Alternative Source for Dead Link in Citations?[edit]

http://www.elvey.com/it/spr/SPR-2001-01-22.txt — Preceding unsigned comment added by 173.10.1.217 (talk) 13:32, 11 September 2014 (UTC)

"push" files[edit]

DoubleClick frequently tries to download "push" files to my system. A discussion of this should be included in the article. ---Dagme (talk) 08:02, 11 May 2015 (UTC)

  1. ^ http://www.elvey.com/it/SPRs.html