From Wikipedia, the free encyclopedia
Jump to: navigation, search
WikiProject Google (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject Google, a collaborative effort to improve the coverage of Google and related topics on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.

Not deleted based on discussion at Wikipedia:Votes for deletion/DoubleClick

From the page: "DoubleClick employees created the technology and technical service to earn the lead role in the online advertising market beating Google, Yahoo, and Microsoft. The end of the story is that Google laid off the majority of the DoubleClick employees that had beat Google in this business." ...Um, biased presentation much? I don't see how this adds anything factually since the large layoffs were already mentioned earlier. Clip. (talk) 06:16, 31 January 2010 (UTC)

In regards to "DoubleClick is the leading provider of internet ad-serving software.", does DoubleClick deal with software? I know I see there ads all over the web (well, not really..hah, HOSTS File, but, I've never seen them deal in/with software.

Correct; will change. BTW, ref for the edit I already did: [1]
DoubleClick does deal in software, their DART Enterprise product is a software system that a publisher hosts on their own servers while their other DART products are software that are implemented as hosted ASP systems. (talk) 03:15, 21 March 2008 (UTC)

doesn't adsense compete with it?

AdSense competes with DCLK's Ad Exchange product, not with their ad serving platforms.

(talk) 03:15, 21 March 2008 (UTC)

Competitors include Atlas Solutions, MediaPlex, 24/7 Real Media, AdTech and now apparently even their parent company, Google, which now offers a product named Google Ad Manager. (talk) 03:22, 21 March 2008 (UTC)

The Email Solutions unit was sold to Alliance Data in Feb. 2006. 16:29, 16 February 2006 (UTC)

The Email Solution formerly known as DARTmail is now owned by Epsilon and has been rebranded as DREAMmail (talk) 03:15, 21 March 2008 (UTC)

Means to spread spyware?[edit]

[1] a few recent articles accuse Doubleclick as being a medium to spread spyware. Does this merit inclusion in the article? —Preceding unsigned comment added by (talk) 18:41, 19 November 2007 (UTC)


This page needs a "Criticism" section. I question the objectiveness of the current page. --Harmsma 19:41, 8 August 2006 (UTC)

I agree. For one thing, DART's opt-out policies are very straightforward and DoubleClick cookies are easy to identify and deactivate. seems like POV to me. Who says it's easy? Do most novice users even know what cookies are, let alone how to deactivate them (other than disabling all cookies)? Also, what is "DART"? I don't see that explained in the article, although from context I assume it's DoubleClick's ad server software or something similar. --Birdhombre 12:28, 10 August 2006 (UTC)

Seriously misleading. Someone please fix this marketing bull. These guys are the most evil people-tracking company out there.

"DART Search: A highly scalable Keyword Management and Bid Management solution for advertising agencies and search engine marketers that creates work efficiencies and increases ROI."

I find the two claims on the end highly dubious. —The preceding unsigned comment was added by (talk) 14:09, 18 December 2006 (UTC).

I have just removed the promotional material regarding DART. It was completely unacceptable, and in clear violation of Wikipedia policy. Should someone wish to reinclude an OBJECTIVE, concise, and neutral list of products, it may be acceptable, though as all their named products were referred to as "DART" I think the name only needs mention once, as the name of a product line. I urge any of you who see the information reinstated to remove it immediately! Thanks. Dan Pope 01:52, 13 January 2007 (UTC)

I agree with a "Criticism" section. Some of the paragraphs could be moved there. I think that some antispyware (like Spyware Terminator) detect DoubleClick cookies. Maybe the address of they global headquarters could be deleted; it doesn't seem an encyclopedia item. Jayme 14:21, 20 March 2007 (UTC)

Promotional material should not be in an encyclopaedia. Agreed. Factual discussion which is deeper than suspicion however provides richer, more compelling content. Discussion: Doubleclick's cookies are commissioned by the website for the sole purposes of the website owner and the website's authorised affiliates. It is a third party cookie which is stored in an IAB-compliant (interactive advertising bureau) vault. The benefit of tracking is to ensure effectiveness of the advertising dollar. This goes both ways. If you don't warm up to a particular type of advertising, it is deemed ineffective and you will not be shown those ads in future. If you do show a sustained interest, then the technology connects just another willing consumer and willing advertiser. Ultimately control remains with the consumer. Advertisers, I assure you, hate to waste their money on irate consumers. Worse, negative consumer perceptions of irrelevant ads damage their brands. Though I can't be too sure subliminal messaging/mind-control isn't yet part of Doubleclick's arsenal...Nd lui 15:14, 16 May 2007 (UTC)

I have just removed the following sentence from this section because it is an unfair criticism:

"In addition, users need to opt-out every time their browser's cookie file is updated or erased."

This is a result of limitations in cookie technology, and not DoubleClick technology or policy.The Ultimate Tea Cup (talk) 00:23, 16 January 2010 (UTC)

I have just removed the following from this section because spam:
"web design sharjah company Sharjah web design emerges as most convenient, all-rounder web design service provider for its valuable clients who can get access to us anytime they are being confronted by any issue."
ultrageist 9:32, 16 November 2013 (UTC)


Contradiction about founding date[edit]

The article introduction says that DoubleClick was founded in 1996, while the History section says 1995. -Pgan002 23:47, 5 May 2007 (UTC)

Ungrammatical and unintelligible sentence[edit]

"In order to create profiles non-personally identifiable information such as IP address, domain, browser, operating system, local time and date, page viewed are collected."

What is the subject of the sentence? Please re-word the sentence to make this unambiguous. Use the order: subject-verb-object. -Pgan002 23:59, 5 May 2007 (UTC)

Paypal uses doubleclick site?[edit]

Hi, I'm Bert, sorry for not signin. 2 points:

  • About DoubleClick: when I had to pay yesterday with Paypal, I had to enable navigation to this URI to go on:

(Could not produce the URI of the linking page, sorry, was a SSL payment).

I dunno if this fact points to some evidence of liaison between Doubleclick and Paypal, who in turn, if I remember right, might be linked to Google. So this could be something that require investigation and confirmation. Maybe if 2click is not moving toward web space rent service, it is goin' towards integration with paypal. Must we find some nfo? IMHO this could also trace Doubleclick starting to move towards Google orbit... as stated into the article.

Security writer and programmer Steve Gibson addresses this issue in his weekly podcast of 4 Oct 07: "See, the idea is, all they have to do, if PayPal sends his browser to them and with PayPal's website in the URL tail, that allows DoubleClick to receive the link, to find out where it came from, play first-party cookie games with the browser, and then redirect the user back to the data in the URL tail, which will cause the browser to download from PayPal, but having made a little quick visit through DoubleClick in the process, which is really annoying. Anyway, we don't know that for sure yet, folks. It'll be top of the errata list in next week's Security Now!." (Licensed under CCL 2.5) Indicating, as you suspected, that PayPal is cooperating with DoubleClick to leak some users' information. Gibson said that he would investigate and report in his next podcast on 11 Oct.
The page for transcripts of Gibson's weekly podcasts is Security Now! Hope this helps! Regards, Unimaginative Username 04:41, 10 October 2007 (UTC)
  • on this article life

IMHO this page it's useful even if poor, and need not to be deleted. My opinion is that wiki (not necessary wikipedia) must show the activity of private organization that are privacy doubt

Hi and tanks for reading 05:30, 12 May 2007 (UTC) (unsigned from Bert)


DoubleClick is a company that develops and provides Internet ad serving services. Its clients include agencies, marketers (Universal McCann Interactive, AKQA etc.) and publishers who service customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oreal, Palm, Inc., Visa USA, Nike, Carlsberg among others.

I do not understand what "...who service ..." means. Please explain. --KushalClick me! write to me 03:35, 2 October 2007 (UTC)

my guess is that "service" is being used as a verb. Thus, some of Doubleclick's clients "provide services" to customers like MSFT, GM, etc. That said, listing the clients of doubleclick's clients isn't probably necessary. Overall, the passage you excerpt sounds like marketing fluff. --ZimZalaBim talk 03:37, 2 October 2007 (UTC)
I'm thinking the same thing, I am considering removing the company names. Squishycube 12:41, 14 November 2007 (UTC)
Look, this is actually a fairly easy process. A publisher like Ziff Davis or McMillan uses a DCLK product to dynamic rotate ads on their sites. The sell that ad space to advertisers such as those listed (that's the service) and put their ads in rotation on the publishers site. Alos, the list of company's, although helpful, may not be appropriate. (talk) 03:22, 21 March 2008 (UTC)

Reference unusable[edit]

The reference page requires a login to access anything at all, and a PAID login to view the whole article. (A) Is there any way to flag this so people know they won't be able to read that page, and (B) is there any non-payfor reference that carries the same information?

Try, (talk) 03:15, 21 March 2008 (UTC)

Rosuav (not logged in) (talk) 22:52, 16 December 2007 (UTC)

This doesn't make the reference unusable. Offline references are perfectly acceptable, if they are RS and Advertising Age is an RS. You could to a library that carries back issues. It's not like the claim is extraordinary.--Elvey (talk) 01:23, 18 February 2009 (UTC)

Google bought DoubleClick[edit]

Just wanted to add that in there. —Preceding unsigned comment added by (talk) 02:38, 1 October 2008 (UTC)

The DoubleClick Tracking Cookie[edit]

Many advertisements displayed on websites lead to DoubleClick gives your computer a tracking cookie, which you wouldn't want. I have heard of other tracking sites like,, and —Preceding unsigned comment added by (talk) 01:35, 26 May 2009 (UTC)

Re: Google bought DoubleClick[edit]

Are you sure that Google bought DoubleClick? Google doesn't have any advertisements on it's pages. —Preceding unsigned comment added by (talk) 01:43, 26 May 2009 (UTC)

Google does list a press release. -SusanLesch (talk) 03:05, 26 May 2009 (UTC)

Links to Epsilon Interactive site, which is marked as unsafe by WOT[edit]

Perhaps just mentioning Epsilon Interactive, but without the suspect link, would be better. — Preceding unsigned comment added by (talk) 22:15, 29 April 2012 (UTC)


Hey, just curious about this: it's included as a company in the Bain thing at the bottom and category and such, but the article doesn't seem to mention anything about it. Seems like there's a missing explanation of what the connection is or was? -- (talk) 08:33, 29 July 2013 (UTC)

  1. ^