From Wikipedia, the free encyclopedia
Jump to: navigation, search
WikiProject Hinduism / Vaishnavism / Krishnaism (Rated Start-class, Mid-importance)
WikiProject icon This article is within the scope of WikiProject Hinduism, a collaborative effort to improve the coverage of Hinduism on Wikipedia. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Mid  This article has been rated as Mid-importance on the project's importance scale.
Taskforce icon
This article is supported by WikiProject Vaishnavism (marked as Mid-importance).
Taskforce icon
This article is supported by WikiProject Krishnaism (marked as Mid-importance).
WikiProject India (Rated Start-class, Low-importance)
WikiProject icon This article is within the scope of WikiProject India, which aims to improve Wikipedia's coverage of India-related topics. If you would like to participate, please visit the project page.
Start-Class article Start  This article has been rated as Start-Class on the project's quality scale.
 Low  This article has been rated as Low-importance on the project's importance scale.


I have recieved it in many forms, before and after.

More details will soon begin to appear at:


I did a quick find on the linked krishna entry. Did not find gouranga there.
Is there any authoratative source on krishna's that i can search for?
One of google's top ranked sites for the search(gouranga, krishna) is the urban dictionary. WTF?
My conspiracy theory is that when His Divine Grace A.C. Bhaktivedanta Swami Prabhupada died, the council (co-opted by EVIL itself) decided to use the krishna's for covert/overt marketing (see GTA urban myth)

I'm assuming the conspiracy theory you mention isn't to be taken seriously. ;-) For an authoritative source on Krishna Consciousness please go to

DaD, 19/12/2005

I have encountered the 'call out gouranga. Be happy!' thing myself, both at the Donnington Festival and Glastonbury last year. A rather pleasent crusty man gave me a fridge magnet bearing the phrase, which I shall photograph and upload when I get new batteries for my camera :-)

As someone wrote, stickers bearing the word Gouranga or stating Call out Gouranga and be happy! have been appearing on bridges over motorways and railways in the north of England over recent years. Because of this, for a long time I thought that Gouranga was a construction firm who made concrete motorway bridges. :-) Anthony Appleyard 09:22, 28 Feb 2005 (UTC)

What a horrible entry. They are just encouraging people to be happy and enjoy their days, what's wrong with that? Why is there such a negative spin on this article?

5 minutes of research gave me so many more angles on this story...

How about, from the same page as the quote that's up, there:

" Gauranga (Gouranga) was a nickname of Sri Caitanya Mahaprabhu, a monk in India who 500 years ago (sorta) founded the Hare Krishna sect.

There were lots of "GOURANGA!" posters in Scotland in the 70's and spam still goes around now. They just want people to be happy!

Call out Gouranga be happy!!!
Gouranga Gouranga Gouranga ....
That which brings the highest happiness!!


Me too![edit]

I got that message too! It's WEIRD! I'm talking about that spam email, by the way:

Call out Gouranga be happy! Gouranga, gouranga, gouranga ... That which brings the highest happiness!


The word Caitnya must be written as Chaitanya. The first syllable is ch as in child not c as in cat or case. 00:34, 19 December 2005 (UTC)

Watch you're spelling, lol. You are correct that Caitanya is pro-nounced 'Chay-tanya', but the classical spelling in English has for a long time been without the 'h'. I'll add in a note regarding pronunciation. Thanks.

DaD, 19/12/2005


500 years ago Lord Caitanya officially began the modern 'Hare Krishna' movement, which now encompasses a large number of organisations, collectively known as Gaudiya-Vaishnavas. Thus the term 'Gouranga' does most certainly originate in the Hare Krishna movment.

ISKCON (The International Society for Krishna Consciousness), is one such genuine Gaudiya-Vaishnava organisation. Because of ISKCON's recent popularity growth in the Western world it is often mistaken that the 'Hare Krishna' movement is a New Religious movement. Which I would argue it quite clearly is not. -- 16:48, 22 December 2005 (UTC)

Note 2[edit]

Dear user 'dab'

This is the version you keep 'pushing'

Gouranga is a term related to the "Hare Krishna" (ISKCON) religious movement, with an translation in popular culture of "be happy".[1] The founding father of the Hare Krishna movement, Shri Krishna Caitanya Mahaprabhu, was also called Gaura, or Gauranga. The term is based on Gauranga (IAST gauraṅga), a Sanskrit bahuvrihi meaning "golden-limbed" or "having a white or yellowish body" [2], a traditional Vaishnava epitheton of Caitanya Mahaprabhu.

The issues I have 1) As stated in the above note also "Hare Krishna" is not exclusively the property of ISKCON. As much as I like ISKCON, this is simply not factual. The Hare Krishna movement has been existing for 500 years.

Addressed. Lupo 09:56, 23 December 2005 (UTC)

2) To argue about the inclusion of the term 'having a white or yellow body' instead of 'golden' really is pointless. Golden is the common description, there is no need to include the other one. You are being deliberatley argumentative at the expsense of the article.

Well, indeed one could just go with "golden-limbed", the other translation is given in the dictionary linked anyway. Lupo 09:56, 23 December 2005 (UTC)

3) The use of sanksrit font makes the page look messey to all of us without the font in our browsers.

Don't be silly, please. I had them out-of-the-box; in fact, I didn't even notice it. Modern unicode-compliant browsers should have no problem with that. And my browser just displays question marks for unknown characters of unknown fonts, it's not as if it screwed up the whole page. Lupo 09:56, 23 December 2005 (UTC)

Dear Lupo - I thank you for your sensible approach and improvements to the layout of the Scriptural references section. I am not exactly a wizz on wikipedia, but as a document I honestly feel it reads fine now from all angles. --GourangaUK 11:41, 23 December 2005 (UTC)

why, dear GourangaUK, did you revert anyway, then? No, "is said to" is not preferable, we try to avoid "weasel terms" on Wikipedia. I wouldn't have insisted on sourcing the image, but since Lupo did, you'll have to address his concerns at Image:1Gouranga1.jpg first. dab () 13:30, 23 December 2005 (UTC)

Dear Mr Bachmann, what is wrong with the current page - please give an example? GourangaUK 14:13, 23 December 2005 (UTC)

just been put onto internet and first thing i did was type gouranga! mainly because i ddn't have a clue what it meant!! well now thanks to you lot i know. I've see it lot's of times on bridges so everytime i read it from now on it will make me smile.

Pirate link deleted[edit]

I have deleted a link to the site knowingly and persistently bootlegs book-length copyrighted text.

At <> (prefix that with "www") you will find more than 50 volumes of copyrighted books the site has no right to publish.

Further information is available from the rights and permissions department of the Bhaktivedanta Book Trust,

The relevant Wikipedia policy appears in Wikipedia:Copyrights, in Section 4.3, "Linking to copyrighted works."

O Govinda 19:23, 26 June 2006 (UTC)


how notable is this spam? we have a link to a web-page by some anti-spam activist, so its existence is established, but has it taken on any sort of notability as an internet phenomenon? Otherwise I doubt there should be a section about it. dab () 07:23, 13 September 2006 (UTC)

Hi dab, it has become fairly widespread in the past 5-10 years, especially with the UK. 52,000 hits for Gouranga & Spam on Google. I would imagine more people coming to this page primarily for information on the spam, than for any other reason. Regards, GourangaUK 08:36, 13 September 2006 (UTC)
that's alright then. But I'm sorry, I see no reason to keep the guardian user comments link: that appears to be just a random collection of various degrees of misconception rather than any sort of coherent source. Why do you argue the link is valuable? dab () 09:00, 13 September 2006 (UTC)
I see it as valuable from a social perspective - to show some of the effects and responses to the spam campaign, even if it is a bit random. GourangaUK 14:04, 13 September 2006 (UTC)

Bhagavata Purana and Caitanya[edit]

I think I get the a-krishna–hari/gauranga part now; bluish-black vs. yellowish-white, that is, actually complementary colors. I find this aesthetically quite pleasing, the hare-krishna mantra sort of combining opposite optical impressions to suggest unity and completeness (and thus monotheism). nice. dab () 09:42, 14 September 2006 (UTC)


I am fine with linking the "urban dictionary" pronunciation of the term in urban culture. I tried to make clear that this is not the actual Sanskrit pronunciation by saying 'anglicization'. The pronunciation of the Sanskrit term would be [gaːu'rɑːŋgə] (in the vocative). dab () 09:34, 13 September 2006 (UTC)

I agree with the way you've done this - good idea. I've also replaced the bbc link because it does provide some good information about the general background and where Gouranga fits in, even if not directly apparent. Regards, GourangaUK 14:09, 13 September 2006 (UTC)

Article lacks very important info[edit]

In what language does "Gouranga" mean "be happy"? Kkrystian (talk) 22:32, 22 December 2007 (UTC)

It apparently doesn't. It comes across from the article that 'gouranga' is supposed to (according to Hare Krishnas) lead to happiness but is instead often presented as meaning 'be happy' itself, but this point is not clearly defined. I mean, effectively doesn't that mean that the guy in Leeds with the collection bucket lied to me? I think it's important and requires inclusion. (talk) 16:24, 14 June 2008 (UTC)

English pronunciation[edit]

ISKCON tend to spell the Sanskrit au diphtong as ou in oder to enforce pronunciation as the /au/ diphtong in English (the spelling au would tempt English speakers to monophtongize as /o:/, say as in taunt). This is the only reason for the ou spelling. Of course, German ISCKON members then went on to mispronounce the ou as /ou/, and French ISKON probably cannot help pronouncing any ou as /u/. That the /u/ pronunciation would have made it back into English, even on anecdotal evidence, would just go to show that none of the people throwing around "Gouranga" spam would know the basics of Sanskrit phonology to save their lives. --dab (𒁳) 17:01, 10 November 2009 (UTC)

Actually it is not a strictly speaking Hare Krishna thing. It is a popular concept among Bengalis, that was picked up by one or two specific ISKCON leaders who were recently expelled for some deviations. But yea, the only reason for this spelling is -- being illiterate I guess. Wikidas© 22:15, 10 November 2009 (UTC)
well, it's just a convention, in principle as good as any other. There is no a priori requirement to use IAST, any other scheme would do. It's just that IAST is so standard now that using any other scheme will just result in confusion. Anyway, I would be interested in details on such alternative transliteration schemes, to be discussed at Devanagari transliteration. I hope these leaders were not expelled for deviations purely in orthographical matters, that would seem a bit harsh after all :o) --dab (𒁳) 16:30, 11 November 2009 (UTC)
You will be surprised about the reasons... The difficulty I was told with an alternative spelling is that a common man (in England) will really pronounce it funny. Gay-range... so if the article about a slogan it is Gouranga as the most common usage of a foreign word. I normally agree about IAST Wikidas© 19:00, 12 November 2009 (UTC)