Talk:Gender advertisement

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WikiProject Marketing & Advertising (Rated Start-class)
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WikiProject Gender Studies (Rated Start-class)
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WikiProject Sociology (Rated Start-class)
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Peer Review[edit]

Your article had a lot of good information so far. It would be great if you could link some of your words that you have used to other articles in Wikipedia, specifically gender, advertisement, gender roles, femininity and masculinity. This will make it so that if someone doesn’t know the definition of a certain word they can look to those pages for more information. Also you talk about how men and women are portrayed in advertising it would be great if you gave even more specific advertisements in which these portrayals are given. I know the Victoria Secret commercials the women tend to be touching their bodies and such. For men the axe commercials are a good portrayal of how women are drawn to men. I also found an article called, “Sex in Advertising: Gender Differences and the Role of Relationship Commitment” by Dahl, Sengupta and Vohs. It would be really good if you could talk about when the gender roles are specifically put together into one advertisement. Sut Jahlly definitely has a lot of great information on this topic, if you could talk to him I'm sure it would be very beneficially to your end product. DianeElizabeth66 (talk) 20:14, 26 October 2011 (UTC)


I love your article! It’s very in depth to an extent, you provide all of the necessary information needed to understand gender advertisement. You have a ton of great sources and quotes that really sum up and help people gather the information that they are looking for on wikipedia. I don’t have many editing tips because I feel like you have done a great job especially with your references, and “see also” page. Also, with the topic of gender advertisement you definitely do a great job staying neutral as this topic can get controversial and biased. GirlWithTheMostCake (talk) 04:03, 31 October 2011 (UTC)


Your article on Gender Advertisement is looking good but you need to expand on the concepts that you have listed in the article. I was thinking that one way you could expand is by showing some examples of these concepts in action in classic ad’s that depict a man or woman’s gender. I believe that if you have an example from the past it will help you tie together all your concepts that you have on Gender Advertisement. Based on everything I said you could probably do a sub section on the history of gender advertisement to give readers a perspective of how the concepts that you listed have come to be. Here are some examples of Gender Advertisement throughout history: http://www.youtube.com/watch?v=aBCyPdEIdOA&feature=related http://www.youtube.com/watch?v=WH_vdiuVVlc I have also noticed that you have concepts dance around the notion of how all of these ideas come together when creating an advertisement. With this you could attempt to try to describe the technical process that occurs when a creative design team comes together. I found an article by Gloria Moss on this particular subject which might help in developing your article on gender advertisement. http://www.ashgate.com/pdf/SamplePages/Gender_Design_Marketing_Moss_Intro.pdf Also click on the link provided in the PDF to get the full title of the article. To sum it up your writing is right on target you just need to work on connecting the flow of the overall article and possibly make a few tweak’s to make sound a tad more encyclopedic. A perfect example of this would be the sentence” Because these images are crafted in a way that mimics real life, many mistake this fantasy world of advertising for the real world.”. You could possibly write it this way “ These images are crafted to mimic real life and many mistake the concepts of fantasy and reality in regards to advertising.” Hopefully this helps you out with the writing of your article on gender advertisement. But over all I look forward to how you article will turn out if you need any more help feel free to send a message to my talk page. Krimsonshadow (talk) 15:01, 7 November 2011 (UTC)

Feedback[edit]

Does gender advertisement work? Do males/females that see these ads believe that if they buy that product they will be like that? Maybe mention how a lot of ads that are designed portray to how buying that product will help you get the girl/guy? (ex: Axe Commercials) (Scriptgeek (talk) 14:42, 9 November 2011 (UTC))

Feedback[edit]

This is a great article and it looks quite polished. Some ideas for (possible future) expansion could include other thinkers or commenters about gender advertisement. Although Erving Goffman is the key figure, there are many others that use his work and have expanded upon it. Best way to do this is go to Google Scholar, search for Goffman's work that you cite, then look underneath the link - it will say "cited by ###" (a huge amount of people). Dig through that a bit to see the breadth of work that has been influenced by Goffman. However, this is a great project on its own merit. Debaser42 (talk) 17:27, 1 December 2011 (UTC)

Name[edit]

While the current name is not bad, I wonder if the gender in advertising wouldn't be better. The scope is the same, I think, but that title seems 5-6 times more popular, based on a quick Google search. Thoughts? --Piotr Konieczny aka Prokonsul Piotrus| reply here 06:44, 21 October 2013 (UTC)