Talk:Halo effect

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[edit] Update

The bit about AMD processors not being better than Intels... sounds like bias to me. 71.115.103.59 17:04, 2 April 2006 (UTC)


It is called the reverse halo effect not devil effect. —Preceding unsigned comment added by Liquidblue8388 (talkcontribs) 16:59, 3 May 2008 (UTC)

I reverted an edit mentioning the 'devil effect' and 'horn effect' because it was a cut-and-paste job; however googling shows that both terms do appear to be widely used. I haven't seen as much mention if any of the 'reverse halo effect' outside of this article. Lord Spring Onion (talk) 22:12, 30 October 2010 (UTC)


"The halo effect is very common among physically attractive individuals." So it's not felt by unattractive individuals? Why is there a photo of a serial killer with a caption that suggests KNOWING he's a serial killer will affect whether or not he's viewed as attractive? Isn't that the dead opposite of what the introduction is claiming? Sorry to say it but this entire article reads like it was written by 3 people with 3 very different understandings of what the halo effect actually is. As I understand it, and to put it bluntly, the halo effect directly states "beauty implies intelligence", not "stupidity implies ugliness" or "ugliness implies stupidity" or "intelligence implies beauty". We can conclude the latter 3, but that's not what the halo effect is actually stating. There needs to be an agreement as to whether we're trying to make the statement that the halo effect is simply the general trend to correlate groups of positive traits with each other, and groups of negative traits with each other, OR an agreement that there are in fact 4 forces at work here; good physical traits imply good social traits, good social traits imply good physical traits, bad physical traits imply bad social traits, and bad social traits imply bad physical traits. If the halo effect is in fact a general grouping of positive and negative traits, why would a phrase like "the horns effect" even exist? Wouldn't the assumption that an ugly person is unsocial still fall in the realm of the halo effect? — Preceding unsigned comment added by 61.171.83.193 (talk) 06:19, 14 December 2011 (UTC)

[edit] Why to modify?

In what sense u talk to update in the form of halo effect in photoshops like that or in the same meanng in educationl aresearch?

Dr KS Sajan

I agree with Nick, I have a very different idea of the "Halo effect." As it states in the List of cognitive biases, "the tendency for a person's positive or negative traits to 'spill over' from one area of their personality to another in others' perceptions of them." This goes for not just physical appearance, it's for everything. For example, take an awesome basketball player like Michael Jordan- many people I've met think he's the perfect person, is the most intelligent person they know, etc. but it's an example of the Halo effect. Is Jordan intelligent? He might well be, it doesn't really matter. Those people attribute his (great) skill in his sport to everything. I can list a ton of examples, but I think you get the picture. It's more than just appearance. -Chewbacca 05:44, 31 January 2006 (UTC)

I just want to point out that as a common expression "halo effect" often refers to "chromatic abberation." Perhaps a disambiguation is in order? 68.55.41.66 R. Collins

I see no reason to merge the articles on the Halo Effect and Halo Vehicles. The effect is a cognitive/psychological effect, whereas a halo vehicle is a marketing or advertising gimmick. I can see how the two are related, but they are separate concepts. Someone doing psychological research might be confused if they start reading about halo vehicles while searching for the halo effect (and vise versa).

I agree. The idea of merging a psychological concept with an advertising gimmick is ridiculous. I was confused when I saw that someone suggested that. I'm researching implicit cognition and its relation to the halo effect, and I have no interest in advertising, thanks. -Sam

[edit] Confusing

I read:

A common example of the halo effect is when a person is assumed to be smart because he or she is wearing spectacles. Another is that good-looking schoolchildren (or good looking people versus plain looking people) are assumed to be less clever.

and changed 'less' to 'more', thinking that it was an error - surely the halo effect means that one positive quality (good looks) causes observers to overestimate another positive quality (intelligence), so it should read 'more clever'. But then I read 'However it is believed that most beautiful people have an intelligence below the mean' in the article Physical attractiveness stereotype, which actually contradicts the halo effect (unless one regards intelligence as a negative quality).

I've changed this article back to read 'less clever', but this is not, then, an example of the Halo effect. Can someone who knows about this look at it and decide which it should be? It's confusing at the moment. --Squiddy | (squirt ink?) 14:53, 29 March 2006 (UTC)

A while ago that text had been commented out. I also disagree with the text, as it doesn't seem to be relevant so I removed it completely - Jack · talk · 17:40, Wednesday, 7 February 2007

[edit] Merge with Halo vehicle

  • Oppose - While the halo vehicles may make use of the effect, the two topics are too different to be merged, and the vehicle article's volume would overwhelm this one Jack · talk · 17:40, Wednesday, 7 February 2007
  • Strong Oppose - As stated by Jack that the vehicles make use of the effect, there is much distinction in place to make the halo vehicles more than simply an exemplar. -- Dcflyer 18:08, 8 March 2007 (UTC)
  • Oppose - Agreed to the above; the halo effect is the discussion of a psychological concept, while halo vehicles are a specific category within the automotive industry. Merging into halo effect does a disservice to the automobile articles that link to and are listed in accordance with the halo vehicle article. Enigma3542002 07:17, 6 April 2007 (UTC)
  • Oppose -The Halo Vehicle is long enough that it is different enough to not merge. And I agree with all of the above ideas. --Heero Kirashami 23:34, 11 April 2007 (UTC)
  • Strong Oppose—Preceding unsigned comment added by 24.116.42.152 (talkcontribs)
Given the unanimous list of opposing voices to the merge, and since a significant period has lapsed (7 months+ since the January 2007 proposal), I have removed the merge tags from both articles. Enigma3542002 08:11, 6 August 2007 (UTC)

[edit] WikiProject class rating

This article was automatically assessed because at least one WikiProject had rated the article as start, and the rating on other projects was brought up to start class. BetacommandBot 04:04, 10 November 2007 (UTC)

halo effect: it is the tendency of an individual of judging others from a single trait. for example:an introvert will be intelligent. fasionable will be clever! —Preceding unsigned comment added by 117.96.7.120 (talk) 03:07, 15 November 2007 (UTC)

[edit] References in Literature

The halo effect was a largely noted theme in Scott Westerfelds, the Uglies Series. I was wondering if it would be ok to use this as a possible section on here or if it would be a little irrelevant. --71.199.191.189 (talk) 17:34, 4 April 2009 (UTC)````

[edit] Doctors are a good way to demonstrate the Halo Effect

I wasn't going to post this, but since others are in the middle of it all I'll throw in my opnion. I didn't like the article because first it's first sentence didn't use plain language to establish the basic idea (which I think is important), instead it immediately launched into another word which most people would need to look up in order to understand.

Then, the examples cited are kind of ponderous, not instinctive, which makes understanding the definition even more difficult (for the layman).

I first heard the phrase being used in reference to a Doctor. He was constantly being held out as an authority on numerous topics where the fact that he was a doctor would have given his opinion no more credibility than anyone else. While I can start from there, and understand how the iPod makes other Apple products look "better", if I did not have this more basic understanding of how deferential people are to people with titles (and doctors in particular) it would have made understanding the concept more difficult. The big psychological terms confuse the definition even further. I'm not saying they shouldn't BE there, it's just a matter of placment, timing, structure, etc...

99.137.251.249 (talk) 06:34, 18 January 2010 (UTC)Jonny Quick


[edit] chopped from intro

I chopped this from the intro:

Halo effects happen especially if the perceiver does not have enough information about all traits, so that he makes assumptions based on one or two prominent traits—these one or two prominent traits "overshadow" other traits, similar to the radiation of light in optical halo effects or halos in iconography (rings of light around someone's head).

Because, as I understand it, the halo effect means that people will overrate traits that they DO have information about, provided the subject has high ratings in other traits. Ashmoo (talk) 15:00, 19 October 2010 (UTC)

[edit] article now in serious need of editing...help...

a significant amount of material, perhaps some significant and some not, has been added over the last month. the article now needs a good editor and some rewriting. please help..... Soosim (talk) 09:04, 14 December 2011 (UTC)

[edit] Suggestions for Improvement

A more substantial introduction that incorporates some background and discusses the theory's myriad applications.

Change the photo to someone who's potentially less polarizing...Thorndike?

A 'Background' section discussing the theory's historical roots (possibly incorporating philosophy and literature).

A second section covering early explorations in the Halo Effect.

A third section detailing the explosion of research over the ensuing decades.

An exploration of applications (placing the sections on legal setting and economics under one heading). Possibly including some notable examples?

An expansion of the 'reverse Halo Effect.' If it's important enough to be a heading, there should be something substantial to say.

Challenges and criticism should close it up, and it needs to be a bit more detailed.


General notes: capitalize 'Halo Effect' throughout.

MAJOR edits needed. Typographical, grammatical, etc. errors throughout.

The entire article is VERY reference-weak, despite the numerous claims made. Many of the references are dated, and there's very little modern research cited (outside of practical applications/popular publications).

Summaries of studies need to be concise (i.e., each shouldn't take up one section) Matthew.murdoch (talk) 15:40, 27 January 2012 (UTC)

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