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The company INVISTA should be in all caps as that is their trademarked name. Also the brands that their products are sold under should reflect the registration symbol and they are all caps also as that is how the brands are registered. Source is the INVISTA website. —Preceding unsigned comment added by 188.8.131.52 (talk • contribs)
Nope, sorry. Per Wikipedia:Manual of Style (trademarks), "When deciding how to format a trademark, editors should choose among styles already in use (not invent new ones) and choose the style that most closely resembles standard English, regardless of the preference of the trademark owner." SchuminWeb (Talk) 22:47, 24 May 2008 (UTC)