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As a minor anecdote which I would not add without approval: In the science fiction book Double Star which is about fighting a system wide election Robert Heinlein, who knew electoral politics, refered to Farley as the greatest political manager & the inventor of the Farleyfile - a system of recording every piece of personal information that a leader had been told by every individual he had met. This allows the leader, with a little reminding, to have a personal chat with people to whom his opinion is important but whom he would not normally remember.
Remembered as one of the greatest business minds and salesmen of the 20th century, Farley guided and remained at the helm of Coca-Cola International for over 30 years and was responsible for the company's global expansion as a quasi-government agency in World War II. This was used as a boost to the morale and energy levels of the fighting boys. Shipped with food and ammo as a “war priority item,” the deal spread Coke's market worldwide at government expense. Also at U.S. expense after the war, fifty-nine new Coke plants were installed to help rebuild Europe.
Needs a bit of rewording. Coca-Cola's global expansion was used as a boost for the soldiers? The deal (what deal?) was shipped with food and ammo? —Tamfang (talk) 23:41, 24 January 2013 (UTC)