Talk:Ladder interview

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This article seems to present this technique as a valid way to find subconscious motivations for something, but does not discuss any of the problems with it.--128.154.44.44 18:54, 27 July 2006 (UTC)[reply]

Asking "why" questions in laddering tends to put people on the defensive. Use "what" questions instead, according to http://www.focusgrouptips.com/laddering.html. Jerilderie (talk) 15:49, 9 March 2015 (UTC)[reply]