What has anyone heard about the origin of midriff shirts? I heard it was from a complicated advertising campaign for a soft drink. Anyone?
220.127.116.11 08:40, 6 September 2007 (UTC)
The term "midriff" is one used by Viacom in their hunt for new MTV programs, and it refers to their target female audience. They also use the term "mooks" referring to their target male audience. For more information, the PBS Frontline program, Merchants of Cool, has this information as well as video clips from this particular report. I consider this an excellent source that shows the topicality of this particular term.
Perhaps disambiguation is necessary for this article.
--Kulturvultur (talk) 03:33, 21 November 2007 (UTC)
Use of "belly" in etymology section.
For some reason, there's some text visible when you click the "edit" button of the etymology section which is not visible on the main article page. It partly alludes to my point, which is that people who consider themselves at all refined avoid the use of the word "belly" altogether, unless it refers to part of an airship or an animal, as in "pork belly." This is not because of any connection with obesity, but simply that (in Britain, at least), certain words are simply not used in polite conversation. This is, sadly, not as rigorously enforced as it used to be. One curious exception, by the way, is that the word "belly" seems acceptable when referring to undernourished people (particularly children) in the developing world. One often hears the word used by newsreaders. Pavel (talk) 14:38, 13 June 2011 (UTC)
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