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Note: I just reverted an anonymous change that was described as "Remove "Bichon" comparison -too subjective and comparison against the dog owner's wishes."
The reason: I found it handy to know approximately what sort of dog this animal is. Even if the orignal author was incorrect to describe this dog as Bichon like, it is a helpful description. Why would we not want to describe what this dog is? If you have a better description, please add it.
From reading the owner's vanity site, it seems they are intentionally coy on the breed of dog. Frankly, I could care less what the owner's wishes are. In my opinion wikipedia is about trying to best describe reality.