Because it is an non-profit initiative no other than e.g. Wikipedia itself. It aggregates sightings for users who share this information and freely contribute it to researchers and NGO's for research, protection and education. The structure can also freely be used by conservationists in developing countries with a lesser developed research infrastructure. Portugal, Morroco and Ecuador are examples of countries who use this infrastructure.
According to Wikipedia guidelines on G11. Unambiguous advertising or promotion. Note: An article about a company or a product which describes its subject from a neutral point of view does not qualify for this criterion.
I only wanted to describe the the possibilities and a bit of the history.
Can you specify me what is not neutral in the article? I can obviously remove those phrases.
Nowhere the article claims in terms of subjective adjectives that Observado is best, superior or largest.