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Brand that have been rebranded: Opal Fruits, Marathon, Jif, Wispa, Cellnet, One2One, Abbey National, Midland Bank, Channel 5, Oil of Ulay, Line One, Mercury, BSB, British Caledonian for addition.—Preceding unsigned comment added by (talkcontribs)

Will contributers please be aware of the difference between REBRANDING and REPOSITIONING.—Preceding unsigned comment added by (talkcontribs)
Agree, but also please be aware that you should not delete content from discussion pages, which I have reinstated. This provides your request with some context. It also helps to identify what you are referring to, in this case positioning (marketing).--Shantavira 08:24, 8 August 2006 (UTC)


I've removed this paragraph which seems to me to promote a non-neutral point of view:

Rebranding has proven to be a boon for small media consultancy businesses who find that the heads of major corporations are more likely to part with a huge amount of money in return for a contrived word, than admit they can't manage their business competently.

This is certainly an opinion that some people hold of rebranding, but we shouldn't state it as fact. A reference to an article critical of rebranding would be better. -- Andy Smith (talk) 23:53, 21 September 2006 (UTC)

What is the best kind of training to be given to team members in case of rebranding in hospitality industry, that is ti help them coping up with changes and accept the new standards smoothly? Kh. Hamdy (EGYPT) 04-04-07 11:30

seems instructional, not encyclopedic[edit]

Phrases like "it is critical" raise the red flag. —Preceding unsigned comment added by (talk) 01:49, 5 October 2010 (UTC)


It looks like "New Generation Research - Experts in Bankruptcy Research" was haplessly tacked into this article, which is a link to their website.

Seems like a complete non sequitur to me but thought it might be leftover from an earlier edit or the like. — Preceding unsigned comment added by (talk) 00:19, 21 March 2012 (UTC)


Sorry but how is there a whole paragraph on Ford rebranding its core offerings with no citation? --Dolyaie (talk) 18:07, 6 November 2014 (UTC)