Talk:Social media optimization

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If we want to cite Rohit Bhargava as the originator of this term, we need to find an independent, third party, reliable source to cite. I've started that. Jehochman (Talk/Contrib) 05:33, 26 December 2006 (UTC)


Why is this article compiling "rules" of SMO? Wikipedia isn't a tutorial or how-to book. Can we put the content into the article, and then recast it in a more encyclopedic tone? Jehochman (Talk/Contrib) 20:10, 15 January 2007 (UTC)

Potential Additional Reference Link[edit]

I had an opportunity to interview Rohit recently about social media optimization and his original blog post on the subject. I believe this is one of the few interviews that Rohit has given on this subject. The interview is here

Would you consider adding this to the list of references?

Braveheartdesign 20:35, 23 July 2007 (UTC)

No reliable sources. Why does this article exist?[edit]

This article's references consist of 'links normally to be avoided.' as defined by WP:EL. If the term 'social media optimization' isn't used in any reliable sources, why do we still have it? My guess is that there *are* better references somewhere, but no-one thinks it's necessary to find them. EdJohnston 16:24, 20 September 2007 (UTC)

We have an ongoing discussion at WT:V about Wikipedia's bias against online sources. The first source is a reliable news site for this field. The second source is an expert self-publishing in his field of expertise. These are both acceptable sources for this article, I think. - Jehochman Talk 17:22, 20 September 2007 (UTC)

Two methods?[edit]

SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.

I'm not ok with that statement. You can optimize you website for accessibility for example. Even in the Web marketing field there are other methods like optimizing your content for CTR. Or you can optimize your landing pages for traffic coming from search engine or social networks to produce better conversions if your site is commercial.

SMO may be offsite as explained in the article. So if offsite optimization is website optimization, then even optimizing your sponsored links copy-writing (ie. AdWords) is website optimization but it's not SEO nor SMO, it's SEM.

I think we can simply delete that statement, or rewrite it like:

SMO is a method of website *popularity* optimization, like SEO is.

Jonathan Métillon (talk) 11:03, 13 August 2010 (UTC)

Still not more notable in 2010[edit]

This may be a candidate for a good old-fashioned "Controversy" section. Because in 2010, three years into this article, most people, most marketing professionals, most internet professionals, and most people who consider facebook their primary source of marketing, will roll their eyes at the term SMO. It's lifecycle is almost over and it still doesn't have a definition! It has 3 million links on google, but not a single one that fulfills wikipedia's guidelines for notability--not a single hit on google news that comes from something other than a free press release site! It is in the end just another synonym-with-a-slight-distinction-for-purists for SEO. It is what marketing people do. I personally don't believe the article should be deleted, but shouldn't something be mentioned along these lines?--Mrcolj (talk) 13:56, 14 August 2010 (UTC)

We May Put SMO In This Way[edit]

Social Media Optimization (SMO) can be defined as the science and art of getting free targeted traffic to your website from Facebook, Twitter, LinkedIn, YouTube, Google+ or other social media networks through various social activities like blogging, posting status updates on social media profiles, participation in discussion groups, social bookmarking, virals, online reputation management, user rating/polling, user feedback, RSS feeds, sharing buttons, use of video/photo sharing sites and many more.

Social Media Optimization (SMO) primarily focuses on driving free traffic from sources other than search engines, though improved search rankings is also an added benefit (side-benefit) or byproduct of successful smo efforts. This is the reason why sometimes people call SMO as Social SEO but we firmly believe that SMO & SEO are two different activities which share some common benefits & when both these techniques are used hand in hand, they actually compliment each other.

Social Media Optimization (SMO) is a very popular and effective promotional campaign used by every organization to market their brands, products and services by diverting the traffic from various social media sites to their to a website. This is done by utilizing the power of social media and networking sites like Facebook, Twitter, LinkedIn, YouTube, Google+ etc. You can even see it as a kind of viral marketing where any brand, product and service is made popular by effectively using networking in social bookmarking, video/photo sharing sites.

This article has been taken from following source -

— Preceding unsigned comment added by (talk) 13:29, 11 April 2012 (UTC)

Blogs as references?[edit]

Several blogs are used as references here, including one that is openly soliciting business in SMO (there's even a link to a WSO-type sales page). Could a senior editor review these links please?--Ratha K (talk) 06:30, 22 June 2013 (UTC)