Talk:Target market

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Include in market segmentation[edit]

A target market is a particular market segment at which an organization had decided to aim its sales and marketing efforts. The current Wikipedia definition of "market segmentation" appears to conform to Wikipedia standards and does a good job of defining marketing segments (of which target markets are a subset). In fact, the "market segmentations" and "examples" sections of this entry pertain to all market segments and are better-addressed in Wikipedia's definition of "market segmentation" than they are here. As for the other sections, if other reviewers deem them relevant, they can move with the overall definition. I can check back and move the section unless other reviewers object.

PS. I agree with a previous reviewer that target audience and target market are not the same for the reason he/she cites.

Bbarbara (talk) 21:37, 19 September 2010 (UTC)

Target marketing can be used for many different fields in business. Marking in general is considerable to how you can sell a product to a certain type of people, in categories such as what kind of people they are. Don't you remeber when you were in high school and you had different crowds its the same thing, But what group do you want to deal with or sell to. How could you market to one if you were a part of them, research them!! BY DJ ricky

of Ft. mYers.


Merge with Target Audience[edit]

Target Market and Target Audience are not necessarily the same thing. Target Market is a very specific business term. Target audience is a less specific media term.

A Target Market covers the specific segment of people that a company wants to market a product or service, or group of products and/or services. This group is chosen by demographic, psychographic, and various other means. An example of a target market might be described as, "A college-educated woman living in the southeast United States. A working mother of 2 or 3, a homeowner, with a middle-class income and lifestyle, who has aspirations for a higher lifestyle."

A Target Audience is the specific demographic segment for media, whether that be advertising, a television show, or a motion picture. A target audience might be described as, "Middle class teenage girls between 13 and 18." Far less specific, and not necessarily the same thing.


Alternatively, "Target Market" is more likely to be what people are searching on. Danny Kettle has his own solar system. The term applies more widely than to media terms. This term will more likely be referenced by people looking for information in a general Marketing context than by people looking for media specific context.

Cross reference the two seems like a better solution


Vandalism?[edit]

Under "rewrite", there is a text box that says "flobby doo daa". I'm pretty sure this is vandalism, so I will remove it.

I removed the word "penis" from the related articles section, hilarious though the author undoubtedly found it

  • DRYYY && A HALF*

this is a terrible article it must be rewritten —Preceding unsigned comment added by The end of the sandman (talkcontribs) 06:04, 27 April 2008 (UTC)

The title given in the intro isn't even the actual title of the article! Ben Finn (talk) 16:55, 4 January 2009 (UTC)

Width[edit]

We should probably decrease the width of this page. TheThingy Talk 22:51, 6 May 2008 (UTC)