Talk:The Medium Is the Massage
The final "It is fairly strange" comment should not appear in Wikipedia.
The Medium is the Massage
The word *is* Massage. Please do not "correct" this, it is already correct. Merosonox 17:17, 26 September 2006 (UTC)
Origin of the title
Just wondering, is there a source for the stated origin of the title as a mistake?
Kelvie 18:16, 8 August 2007 (UTC)
Yes, there are tones, but can't remember any here... Gilemon 17:20, 17 October 2007 (UTC)
Just found the full reference in "Penguin by Design - A Cover Story 1935-2005" by Phil Baines (Penguin Books) on Page 144 "...the title waas a mistake. When the book came back from the typesetter, it had on the cover "Massage" as it still does. The title should have read The Medium is the Message but the typesetter had made an error. When Marshall McLuhan saw the typo he exclaimed, "Leave it alone! It's great, and right on target!" Now there are four possible readings for the last word of the title, all of them accurate: "Message" and "Mess Age", "Massage" and "Mass Age". " (Eric McLuhan)
Does McLuhan not also illustrate the idea that we become immune to media? The concept that too much of one type of media will dull our response to it. For example, the first time a viewer sees images of a horrible crime or war, he or she is greatly effected. The hundreth time the same viewer sees these images he or she has little to no reaction.
Why is the "Is" in the title of the article capitalized?
On the cover of the book it is clearly a lower-case "i".
http://upload.wikimedia.org/wikipedia/en/0/08/MediumMassage.jpg — Preceding unsigned comment added by 18.104.22.168 (talk) 14:28, 20 February 2013 (UTC)