Talk:Word-of-mouth marketing

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page should be moved[edit]

"Word of mouth marketing", hyphenated or not, would seem not to be the more common name; searches find more occurences of "word of mouth advertising". One source may feel that name is technically incorrect, but the other source embraces it. White chocolate may not truly be chocolate, but it's still the common term. --Nat Gertler (talk) 01:26, 1 January 2011 (UTC)

  • The Word of Mouth Marketing Association (WOMMA) is the leading respected international organization in the field of word-of-mouth marketing. I would not disagree that "word of mouth advertising" is a common term, but in the marketing world, "word of mouth marketing" is more common and the accepted standard. I have added redirects from Word of mouth advertising, Word-of-mouth advertising, and Word of mouth marketing; and I added a link from Womm with a redirect from WOMM so searchabilty should not be a problem. Thank you for your time and consideration. --Jeffrey Scott Maxwell (talk) 01:44, 1 January 2011 (UTC)