Talking point

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A talking point in debate or discourse is a succinct statement designed to support persuasively one side taken on an issue.[1][2][3][4] Such statements can either be free standing or created as retorts to the opposition's talking points and are frequently used in public relations, particularly in areas heavy in debate such as politics and marketing.

A political think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause.[citation needed]

When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique of argumentum ad nauseam, i.e. continuous repetition within media outlets until accepted as fact.[citation needed]

The framing of political discourse in terms of simple talking points has been criticized by media personalities such as comedian Jon Stewart for being a superficial examination of issues.[5]

See also[edit]

References[edit]

  1. ^ "talking point" at thefreedictionary.com
  2. ^ "talking point" at dictionary.com
  3. ^ "talking point" at wordnetweb.princeton.edu
  4. ^ "talking point" at merriam-webster.com
  5. ^ "Jon Stewart: 'CNN could exercise some editorial authority and integrity'" by Liz Blondsense at the BlondeSense blog

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