Tangible Worldwide
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| Type | Independent |
|---|---|
| Industry | Advertising, Marketing, Design |
| Founded | 2008 |
| Founder(s) | Merrick, President/ECD |
| Headquarters | Chicago, Illinois, USA |
| Number of locations | 2 |
| Subsidiaries | Lakonic, The Volume of Silence, GetUp and Skate |
| Website | http://www.tangibleworldwide.com/ |
Tangible Worldwide is an independent design and lifestyle communications agency based in Chicago, Illinois, with offices in Portland, Oregon.[1][2][3]
Founded by Merrick in January, 2008,[4] the relatively new agency currently represents Effen Vodka, Pitchfork Media and Podi Footwear, and has worked on projects for clients such as UNICEF, Adler Planetarium, and Nixon Watches.
Tangible Worldwide works primarily with lifestyle brands. The agency's capabilities include brand and creative design, traditional and non-traditional marketing, interactive marketing and public relations.
Contents |
[edit] History
Tangible was founded by Merrick in January 2008 as a sister agency to his interactive marketing agency, Lakonic, founded November 2000. Tangible opened its doors with Effen Vodka as a client, followed by Podi, which has since named Tangible their integrated agency-of-record. The agency received its first public recognition for their limited-edition silkscreen poster designs, part of their guerrilla marketing campaign for UNICEF's Tap Project.[5][6] In May 2008, Pitchfork Media, the most popular independent-focused music publication online,[7] appointed Tangible as its first integrated agency-of-record.[8] Tangible recently launched Effen's first multi-national website, and continues to build on Lakonic's vast interactive history.
[edit] Subsidiaries
- Lakonic, The Silent Creative Partner, is a transparent creative and production resource that partners exclusively with creative service agencies.
- The Volume of Silence provides design, vfx, animation and cgi services.
- GetUp and Skate, a skate spot locator tool
[edit] External links
- Tangible Worldwide
- How to Get "A Head" in Advertising, Merrick gets a tattoo — of a second head — on his neck.
- Effen Vodka's Website
[edit] References
- ^ "Tangible Worldwide expanding to Portland". Portland Business Journal. 2008-08-14. http://portland.bizjournals.com/portland/stories/2008/08/11/daily40.html. Retrieved 2008-08-14.
- ^ Hunsberger, Brent. "Advertising agencies follow trail of talent to Portland". The Oregonian. http://www.oregonlive.com/business/index.ssf/2008/08/advertising_agencies_follow_tr.html. Retrieved 2008-08-21.
- ^ Hunsberger, Brent. "Tangible, Fuel3 are latest ad firms expanding to Portland". Oregonlive.com Playbooks & Profits. http://blog.oregonlive.com/playbooksandprofits/2008/08/tangible_latest_agency_to_expa.html. Retrieved 2008-08-21.
- ^ Bertagnoli, Lisa (2007-12-17). "An ever-grander holiday". Crain's Business. http://www.chicagobusiness.com/cgi-bin/mag/article.pl?article_id=29013.
- ^ Lazare, Lewis (2008-03-10). "UNICEF Tap Project shows Tangible work". Chicago Sun-Times. http://www.suntimes.com/business/lazare/833899,CST-FIN-lew10.article.
- ^ "Tap Project Posters". Tangible Worldwide. http://www.tangibleworldwide.com/tapproject.html. Retrieved 2008-03-06.[dead link]
- ^ "Site Traffic Information for www.pitchforkmedia.com". Alexa Internet. http://www.alexa.com/data/details/traffic_details?q=&url=http://www.pitchforkmedia.com/. Retrieved 2006-10-29.
- ^ DeRogatis, Jim (2008-05-21). "Why would Pitchfork need an "independent lifestyle communications and brand agency"?". Chicago Sun-Times. http://blogs.suntimes.com/derogatis/2008/05/why_would_pitchfork_need_an_in.html.
