||This article appears to be written like an advertisement. (January 2009)|
||This article needs additional citations for verification. (February 2013)|
|Area served||South East Asia|
|Key people||Tang Wee Sung / Foo Tiang Sooi|
|Revenue||2007 Sales: 196,790,000|
|Subsidiaries||Gamut Marketing, Island Shop International|
C.K. Tang Limited is a company that specializes within Singapore’s retail market, with its iconic flagship store TANGS located on Orchard Road, Singapore. For many, TANGS is regarded as a principal shopping destination in the city, comparable to Bloomingdales in New York and Selfridges in London.
The oldest home-bred department store in Singapore, TANGS was founded by Tang Choon Keng, popularly known as CK Tang, in 1932. CK Tang had a reputation for honesty, integrity and value for money, three governing pillars to the TANGS brand.
CK Tang's first stores were on River Valley Road, but in the 1950s CK Tang bought some land on Orchard Road as he noticed that the expatriates from the Holland Village area would travel down this road to go downtown.
When CK Tang bought the land, it was situated opposite a Chinese cemetery, which, under cultural conventions, was traditionally perceived to bring bad luck. However, as a devoted Christian, this belief did not affect CK Tang's assessments on the potential of the land, and he soon went on to develop his store on Orchard Road in 1958.
The first retail presence on Orchard Road, TANGS is credited with sparking the transformation of the area into Singapore’s most famous shopping district. In 1982, C.K. Tang accumulated additional land situated adjacent to TANGS and built what is known as Tang Plaza, which also currently houses the 5-Star Singapore Marriott Hotel.
Evolution of a brand
A hit from the start, TANGS has grown exponentially over the decades and now competes with the other international megastores that have moved in. However, TANGS remains truly Singaporean, and its history is a local legend.
In the 1980s, TANGS launched the highly successful tag line "All The Best Under One Roof" to showcase their diversification of products. Leading in an emerging retail market, TANGS was a favorite place for the expatriate community and Singaporeans alike for household goods and fashion.
The company was known as a fair employer and was closed on Sundays (a rare occasion in Asia) as C.K. Tang himself was a staunch Christian. This was implemented so that so his family and Christian staff could attend church services.
In the late 1980s and early 1990s one of CK Tangs sons, Tang Wee Sung took control of the store. He went on to become Chairman of the company in 2000 after his father’s death, and his appointment gave rise to different operating policies, such as permitting the store to remain open on Sundays and introducing new marketing strategies to increase consumer choice.
Influence on Orchard Road
Orchard Road is today one of the most vibrant shopping districts in Southeast Asia, and much of this is credited to the early presence of TANGS. Being one of the biggest stores in Orchard Road, it is a prominent landmark with its Chinese styled roof.
Prior to its undergoing 2012 transformation, TANGS occupied 15,000 square meters and boasted five selling floors, designed by New York-based Hambrecht Terrell International, noted for work with Saks Fifth Avenue and Macy's.
In 2006, TANGS opened another store in VivoCity as the shopping centre’s anchor tenant, displaying new fashion lifestyle concepts. Occupying approximately 85,000 square feet (7,900 m²), TANGS VivoCity offers a resort-like shopping environment, while TANGS Orchard embodies an urban and cosmopolitan concept.
Empire Shopping Gallery
- In 2010, TANGS opened its second outlet in Malaysia, with two levels of floors in Empire Subang, Subang Jaya.
1 Utama Shopping Center
- In March 2012, TANGS opened its third outlet in Malaysia and second outlet in Selangor after Empire Subang, with two levels of floors in 1 Utama, Petaling Jaya.
- Tangs opened its fourth outlet in Malaysia on the second floor of First World Plaza, Genting Highlands in January 2013.