Tanishq
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| Type | Subsidiary of Titan Industries Ltd |
|---|---|
| Industry | Jewellers |
| Founded | 1995 |
| Headquarters | Hosur, Tamil Nadu |
| Website | Tanishq official website |
Tanishq (Hindi: तनिष्क़) is a prominent jewellery brand of India. It pioneered the concept of branded jewellery and ornaments in India. It is a division of Titan Industries Limited, a company promoted by the Tata Group, one of India's largest conglomerates. The name Tanishq contains the word नष्क "Nishk" (meaning gold coin or necklace in Sanskrit), although the क k has been modified into a क़ q.[1]
"Tan" in Sanskrit/Urdu means body and "Ishq" in Urdu means love. Hence "Tanishq" which is becoming popular as an Indian baby name means "embodiment of love". "Tan" in Sanskrit also means to extend or to spread. Hence "to extend love" or "to spread love" are other meanings attributed to the name Tanishq.
[edit] Overview
Tanishq means "Touch of Gold, Pureaty of Gold".
Tanishq has an exquisite range of gold, gems and diamonds jewellery. It is the largest and fastest growing jewellery brand in India.[citation needed] Tanishq started in 1995 and challenged the established family jeweller system prevalent in India.
Tanishq has set up production and sourcing bases with thorough research of the jewellery crafts of India. The Tanishq factory located at Hosur, Tamil Nadu (India) spreads over 135,000 sq ft (12,500 m2) and complies with all labor and environmental standards.
Tanishq spread awareness to the public about alleged impurity in Gold jewellery across India. Tanishq introduced innovations like Karatmeter, the only non-destructive means to check the purity of gold and machine made jewellery.
[edit] References
- ^ WIPO, Arbitration and Mediation Center. "Titan Industries Limited v. Tanishq Corporation". Case No. D2000-1793. http://www.wipo.int/amc/en/domains/decisions/html/2000/d2000-1793.html. Retrieved 2006-09-26.
[edit] External links
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