Tanqueray

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Tanqueray
Tanqueray Gin HDR - Feb 2013.jpg
Tanqueray Rangpur
and Tanqueray No. Ten
Type Gin
Manufacturer Diageo
Country of origin England (later moved to Scotland)
Introduced 1830
Alcohol by volume 47.3%, 43.1%, 40%

Tanqueray is a brand of gin produced by Diageo plc and marketed worldwide. Although it originated in England, it is now produced in Scotland. It does not command a sizable market share in its native market, its largest market being North America, where it is the highest selling gin import, followed by southern Europe.[1]

Tanqueray is a London dry gin; it is so called because of its distillation process, as well as originating in Bloomsbury, London. London dry gin is made by means of double distillation of grain. Botanicals are added during the second distillation. The recipe is a closely guarded trade secret, although it is known to contain four botanicals (juniper, coriander, angelica root and liquorice).

It is one of Diageo's 16 "strategic brands" earmarked for prioritisation in promotion and distribution worldwide.[1] It sells roughly two million 9-litre cases every year.[1]

History[edit]

Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. The retail outlet of Edward & Charles Tanqueray & Co was established on Vine Street, London in 1838. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only facility to survive the Axis bombing, now known as "Old Tom," has since been moved to Cameron Bridge, Scotland.

Products[edit]

A bottle of Tanqueray Rangpur gin.

Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper, coriander, angelica root and liquorice. It is variously sold at:

  • Special Dry 47.3% ABV (United States and Canada)
  • Export Strength 43.1% ABV (United Kingdom and Sweden[2])
  • 40% ABV (Australia, Canada, and New Zealand)

Tanqueray No. Ten (47.3%) was introduced in 2000 and is targeted at the martini market. It is distilled four times.

Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the United States.

Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong lime flavour, the result of rangpur limes, ginger, and bay leaves being added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States.

Tanqueray Malacca Gin was introduced in 1997 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). Discontinued in 2001, Diageo announced on 12 December 2012 (12/12/12)[3] that a 16,000-case limited edition of Tanqueray Malacca would be relaunched in the US, Great Britain and Western Europe for February 2013.[4]

Past offerings from Tanqueray also include both orange and lemon gins, produced from 1937 until 1957, when both were phased out.[5]

Notable spirit ratings for Tanqueray included a string of Double Golds (for its basic London Dry) for 2005-2007 from the San Francisco World Spirits Competition. Later years' competitions saw Tanqueray win a string of silver medals and then another double gold in 2012.[6] Wine Enthusiast rated the London Dry in its "96-100" category in 2007, but gave it a "90-95" in 2011.[6]

Advertising[edit]

“Tony Sinclair” was a fictional, highly esteemed socialite who was Tanqueray’s spokes-character in the United States for several years.[7] Sinclair’s catchphrase at the end of every commercial was “Ready to Tanqueray?” followed by a manic laugh. When he appeared on-screen in television commercials, he was portrayed by Rodney Mason as a madcap socialite of Black British descent.

In popular culture[edit]

  • Marcy Playground refer to Tanqueray in their song "Barfly" off their album "MP3" with the lyrics "Looks like a Tanqueray and Kamikaze night. That's alright."
  • American punk rock band the Ramones mention Tanqueray in the song "Somebody Put Something in My Drink": "Tanqueray and tonic's my favorite drink, I don't like anything colored pink, That just stinks… it's not for me".
  • The Notorious B.I.G. mentions Tanqueray in his song "Everyday Struggle": " Baby on the way mad bills to pay, That's why you drink Tanqueray; so you can reminisce and wish, you wasn't livin so devilish...".
  • Tanqueray is mentioned by Bruce Springsteen in his song "Johnny 99": "He came home too drunk from mixin' Tanqueray and wine...".
  • Snoop Doggy Dogg mentions Tanqueray in his 1995 Grammy Award winning single "Gin and Juice": "Later on that day my homie Dre came through with a gang of Tanqueray...". In the accompanying music video Dr. Dre can be seen entering Snoop Dogg's vibrant party gleefully clutching two bottles of Tanqueray "London Dry Gin".
  • Lady of Rage mentions Tanqueray in her first bar of her verse of the song "G Funk Intro" from Snoop Dogg's album Doggystyle: "I'm sippin on Tanqueray with my mind on my money and my mouth in the ganjahy".
  • Tanqueray is also mentioned by Amy Winehouse in her song "You Know I'm No Good": "And sniffed me out like I was Tanqueray".
  • Tanqueray is mentioned by Madonna in her song "Girl Gone Wild": "The room is spinnin' It must be the tanqueray I'm about to go astray My inhibition's gone away".
  • It is possibly mentioned by rapper Tupac Shakur, in his song Bury Me a G: "Tangaray [sic] got a nigga high, lord knows I don't need another DUI". Other than that, he mentions Tanqueray in his freestyles and some of his songs.
  • Rita Ora mentions Tanqueray in her song "How We Do (Party)": "You look so sweet while you're dreaming, holding your bottle of Tanqueray."
  • Mac Dre mentions Tanqueray in his song Feeling Like that Nigga: "We smoked dank, and drank Tanqueray. I said, 'Baby are you sure you can hang with Dre?'"
  • On the show Workaholics, character Montez Walker mentions Tanqueray in the episode "In Line": "You're going to tell her you have a gang of Tanqueray and some bubonic chronic".
  • On the show Mad Men, character Duck Phillips is shown receiving a case of Tanqueray as a gift from a British advertising firm that he has worked with.
  • Rampage mentions Tanqueray in the song "A shorties everyday \ In the full runnin drinkin ice Tanqueray"
  • 50 Cent states: "I don't need Dom Perignon, I don't need Cris, Tanqueray and Alize, I don't need shit, Nigga I'm high all the time" in the song "High all the time"
  • Late pianist and Rock and Roll Hall of Fame inductee Johnnie Johnson co-wrote with Keith Richards a song entitled Tanqueray, it was released on his album "Johnnie B. Bad" in 1991: "I'm going round the corner and have a drink of Tanqueray..."
  • American rock band the Donnas include the lyrics "Tell your little brother to go buy another and give me back my Tanqueray" in their 2002 song 'Pass it around' off their album "Spend The Night".
  • American band Hot Action Cop in the song St. Tropez include the lyrics "I got tasteless jokes. You got whips and chains and Tanqueray, leather and ice."

References[edit]

External links[edit]