Tanqueray
From Wikipedia, the free encyclopedia
 Left: Tanqueray London Dry Gin; right: Tanqueray No. Ten |
|
| Type | Gin |
|---|---|
| Manufacturer | Diageo |
| Country of origin | Scotland |
| Introduced | 1830 |
| Proof | 94.6 |
Tanqueray is a brand of British gin, which is marketed worldwide. The brand is currently owned by beverage giant Diageo Plc.
Contents |
[edit] History
Tanqueray Gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. When Charles died in 1868 his son Charles Waugh Tanqueray inherited the distillery, which operated until it was severely damaged in World War II. Only one of the facility's stills survived the Axis bombing. The remaining still, now known as "Old Tom", has since been moved to Cameron Bridge, Scotland.
Tanqueray is a London Dry Gin, so called because of the distillation process, not the origin of the product and is primarily produced in Scotland for export to its largest market, the US. London Dry Gin is made through double distillation of a neutral grain spirit with botanicals added during the second distillation.
Tony Sinclair, a fictional, highly esteemed socialite, is Tanqueray's spokesman in the U.S.A.[1] Created by Conor Sheridan, Glenn Porter, and Fred Liedtke for Grey Advertising, he made his physical debut in commercials, portrayed by Rodney Mason as a madcap socialite of Black British descent.
[edit] Products
Tanqueray London Dry Gin is the original variant, launched in 1830; the key botanicals are juniper, coriander and angelica root. It is variously sold at 94.6 proof (47.3% abv), 86.2 proof (43.1% abv) (e.g., in the UK[citation needed] and Sweden[2]), and 80 proof (40% abv) (e.g., in Australia, Canada, and New Zealand). The top markets for sales are U.S., Canada, duty free, Spain, and Italy.[3]
Tanqueray No. Ten was introduced in 2000 and targeted at the martini market. It goes through a quadruple-distillation.[citation needed]
Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the U.S.[citation needed]
Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong lime flavour, the result of rangpur limes, ginger, and bay leaves being added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States.[citation needed]
Tanqueray Malacca Gin (discontinued) was introduced in 2000 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). It was discontinued in 2004.[citation needed]
Notable spirit ratings for Tanquery offerings include a string of Double Golds (for its basic London Dry) for 2005-2007 from the San Francisco World Spirits Competition.[4]
[edit] Tanqueray in popular culture
 |
Lists of miscellaneous information should be avoided. Please relocate any relevant information into appropriate sections or articles. (October 2008) |
Tanqueray has made many appearances in popular culture. The brand is popular among musicians, and has been mentioned in rap lyrics, particularly from those of 2Pac, Snoop Dogg, Kanye West, The Notorious B.I.G., Amy Whinehouse, MC Joey-B (aka Joe Buckley) and many more.
[edit] References
- ^ "Pushing Gin: The foppish weirdo who wants you to drink Tanqueray". http://www.slate.com/id/2122291.
- ^ "Tanqueray London Dry Gin". http://www.systembolaget.se/SokDrycker/Produkt?VaruNr=10239.
- ^ "Tanqueray is the No1 imported gin in the US". http://www.diageo.com/en-row/ourbrands/ourglobalbrands/tanqueray/.
- ^ "Proof66.com Website". http://www.proof66.com/display.asp?t=gin. Retrieved 2009-08-03.
