Tanqueray
 Tanqueray "London Dry Gin" and Tanqueray "No. Ten" |
|
| Type | Gin |
|---|---|
| Manufacturer | Diageo |
| Country of origin | England (later moved to Scotland) |
| Introduced | 1830 |
| Alcohol by volume | 47.3%, 43.1%, 40% |
Tanqueray is a brand of British gin produced by Diageo plc and marketed world-wide. It is mostly produced in Scotland for export to the United States, which is its largest market.
Tanqueray is a London dry gin; it is so called because of its distillation process, not because it originated in London.
London dry gin is made by means of double distillation of grain. Botanicals are added during the second distillation.
Contents |
[edit] History
Tanqueray gin was initially distilled in 1830 by Charles Tanqueray in the Bloomsbury district of London. When Charles died in 1868, his son Charles Waugh Tanqueray inherited the distillery, which continued to operate until it was severely damaged during World War II. The only facility to survive the Axis bombing, now known as "Old Tom," has since been moved to Cameron Bridge, Scotland.
[edit] Products
Tanqueray London Dry Gin is the original product that was launched in 1830; its key botanicals are juniper, coriander and angelica root. It is variously sold at:
- 47.3% ABV (United States and Canada)
- 43.1% ABV (United Kingdom and Sweden[1])
- 40% ABV (Australia, Canada, and New Zealand)
Tanqueray No. Ten was introduced in 2000 and is targeted at the martini market. It is distilled four times.
Tanqueray Sterling Vodka was introduced in 1989 and is available in both neutral and citrus flavours. Its main market is the United States.
Tanqueray Rangpur Gin was introduced in Maryland, Delaware, and Washington, D.C. in the summer of 2006. It has a strong lime flavour, the result of rangpur limes, ginger, and bay leaves being added during the final distillation process. It is produced at 82.6 proof (41.3% abv) and is now available throughout the United States.
Tanqueray Malacca Gin (discontinued) was introduced in 2000 as a "wetter" alternative to the London Dry, with more sweetness and a stronger fruit palate (most notably grapefruit). It was discontinued in 2004.[2]
Notable spirit ratings for Tanqueray included a string of Double Golds (for its basic London Dry) for 2005-2007 from the San Francisco World Spirits Competition. Later years' competitions saw Tanqueray win a string of silver medals.[3] Wine Enthusiast rated the London Dry in its "96-100" category in 2007, but gave it a "90-95" in 2011.[3]
[edit] Advertising
“Tony Sinclair” was a fictional, highly esteemed socialite who was Tanqueray’s spokes-character in the United States for several years.[4] Sinclair’s catchphrase at the end of every commercial was “Always in moderation,” followed by a manic laugh. When he appeared on-screen in television commercials, he was portrayed by Rodney Mason as a madcap socialite of Black British descent. The character was created by Conor Sheridan, Glenn Porter, and Fred Liedtke for Grey Global Group.
[edit] References
- ^ "Tanqueray London Dry Gin". http://www.systembolaget.se/SokDrycker/Produkt?VaruNr=10239.
- ^ "Cocktails with Tanqueray Malacca". http://www.summerfruitcup.wordpress.com/2011/04/15/malacca/.
- ^ a b Proof66.com Awards Summary Page for Tanqueray London Dry
- ^ "Pushing Gin: The foppish weirdo who wants you to drink Tanqueray". http://www.slate.com/id/2122291.
[edit] External links
|
|||||||||||||||||
.svg)
