Tara Hunt
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| Tara Hunt | |
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| Born | July 15, 1973 Saskatoon, Saskatchewan |
| Occupation | Writer, Marketing consultant, Entrepreneur (Buyosphere)[1] |
| Nationality | Canadian |
| Alma mater | University of Calgary |
| Notable work(s) | The Whuffie Factor[2] |
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www.horsepigcow.com |
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Tara Hunt (born in Saskatoon, Saskatchewan, Canada) is an author, speaker and startup founder, known for her work in marketing and community-building,[3][4] as well as for her book, The Whuffie Factor.[2]
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[edit] Biography
Hunt obtained a degree in Communications and Cultural Studies at the University of Calgary. In 2002, she founded a small marketing brand called "Rogue Strategies." She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005.[5]
Hunt was hired by the San Francisco based visual search engine Riya to lead their marketing efforts.[6][7] In June 2006, Hunt coined a movement of "post-cluetrain" marketing called Pinko Marketing.[8] Pinko Marketing picked up where The Cluetrain Manifesto left off, changing the focus from company to consumer marketing to consumer-to-consumer marketing.
Hunt was one of the lead bloggers on the popular Canadian online portal One Degree.[9]
Hunt speaks at a variety of conferences and events such as SXSW Interactive (2008, 2009, 2011),[10] the MESH conference (2006) and TEDxConcordia (2011).[11]
In 2010, along with Co-Founders Jerome Paradis and Cassandra Girard, Hunt launched Buyosphere, formerly known as Shwowp, a social site which lets users organize and share buying trends with others.[12][13]
[edit] See also
[edit] References
- ^ Tsotsis, Alexis (April 15, 2011). "Purchase Sharing Site Shwowp Becomes Buyosphere, Opens To The Public". Techcrunch. http://techcrunch.com/2011/04/15/purchase-sharing-site-shwowp-becomes-buyosphere-opens-to-the-public/. Retrieved July 19, 2011.
- ^ a b Hunt, Tara (2009). The Whuffie Factor: Using the Power of Social Networks to Build Your Business. New York: Crown Business. ISBN 9780307409508. http://www.horsepigcow.com/book-the-whuffie-factor/.
- ^ Pachter, Richard (May 9, 2009). "Saturday Reader: 'Whuffie Factor' shows how social networking is good for business". Arizona Daily Star. http://www.azstarnet.com/business/292150. Retrieved January 11, 2010.
- ^ Loza, Josefina (July 21, 2009). "Omaha karaoke fans invited to tap their inner whuffie". Omaha World-Herald. http://www.omaha.com/article/20090721/LIVING/707219910/0/AP0408. Retrieved January 11, 2010.
- ^ Azpiri, Jon (September 10, 2008). "A place to lay your laptop". Toronto Globe and Mail. http://www.theglobeandmail.com/servlet/story/RTGAM.20080910.wcoworking10/BNStory/specialTravel/home. Retrieved November 4, 2008.
- ^ Web 2.0 News Desk (March 27, 2006). "Web 2.0 Company Riya Uploads 1 Million Photos In 2 Days After Launch". SYS-CON Publications. http://be.sys-con.com/node/198788. Retrieved November 4, 2008.
- ^ Cook, John (October 29, 2005). "Latest in tech trends: 24-hour brain raves". Seattle Post-Intelligencer. http://www.seattlepi.com/business/246392_geeks29.html. Retrieved November 4, 2008.
- ^ Fost, Dan (November 5, 2006). "The people who populate Web 2.0". San Francisco Chronicle. p. F5. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/05/BUG78M5OUA1.DTL. Retrieved November 4, 2008.
- ^ "Tara Hunt". One Degree. http://www.onedegree.ca/tara_hunt/. Retrieved 26 June 2011.
- ^ "Panel: Shopping as a Revolutionary Act?". SXSW. http://schedule.sxsw.com/events/event_IAP5414. Retrieved 26 June 2011.
- ^ Hunt, Tara. "The Unclear Path". TEDxConcordia. http://tedxconcordia.com/talks/tara-hunt/.
- ^ Tsotsis, Alexia (Sep 28, 2010). "Shwowp Wants To Change The Way You Shop". TechCrunch. http://techcrunch.com/2010/09/28/shwowp/. Retrieved 26 June 2011.
- ^ O'Dell, Jolie (10 May 2011). "In a World Without Tracking & Cookies, Can Online Commerce Succeed?". Mashable. http://mashable.com/2011/05/10/buyosphere/. Retrieved 26 June 2011.
[edit] External links
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Wikimedia Commons has media related to: Tara Hunt |
- Official website
- Tara Hunt on Twitter
- Works by or about Tara Hunt in libraries (WorldCat catalog)
[edit] Further reading
- Pierce, Sarah (April 22, 2008). "Shared Work Spaces for the Lonely 'Solo-preneur'". TheStreet.com. http://www.thestreet.com/s/shared-work-spaces-for-the-lonely-solo-preneur/newsanalysis/small-business-solutions/10413119.html. Retrieved January 11, 2010.
- Stirland, Sarah Lai (September 27, 2008). "Current TV Crashes The Debates". Wired News. http://blog.wired.com/27bstroke6/2008/09/current-tv-cras.html. Retrieved January 11, 2010.
- Dykeman, Mark (September 17, 2008). "Is a Social Media Friend Really a Friend?". Mashable. http://mashable.com/2008/09/17/social-media-friends/. Retrieved January 11, 2010.
- Kopytoff, Verne (April 27, 2009). "Sharing your life online: How much is too much?". San Francisco Chronicle: p. A-1. http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/04/27/MN05174FPA.DTL. Retrieved January 11, 2010.
- Steve Paikin, Tara Hunt, Neil Gershenfeld, Raymond Laflamme, Jaron Lanier and Neal Stephenson (October 20, 2009). The Agenda with Steve Paikin: Wired 24/7? (panel discussion). Waterloo, Ontario: Quantum to Cosmos Festival. http://www.q2cfestival.com/play.php?lecture_id=8012.
- Fost, Dan (February 21, 2008). "Coworking, a cooperative for the modern age". New York Times. http://www.nytimes.com/2008/02/21/technology/21iht-cowork.1.10263648.html. Retrieved January 11, 2010.
