Tara Wall is an American journalist and media entrepreneur. A former senior media adviser to the Mitt Romney for President campaign, Wall is founder and president at the non-profit PTP Foundation for Media Arts  and its parent Princess Tara Productions, LLC. PTP is a multimedia communications consulting firm and production studio where Wall leads creative communications campaigns and media strategy. Additionally, Wall hosts, produces and publishes online video programming including Tara's Two Cents. Tara's Two Cents is a weekly video series that examines media culture, urban politics and social policy from a conservative perspective. Wall first created the video commentary segment in 2003 as creator, executive producer and host of the CBS Detroit program "Street Beat," reintroduced the series as an online video blog at The Washington Times and moved it to its current online platform in 2011. She has produced a number of award-winning documentaries for editorial, non-profit, and corporate entities.
A national conservative commentator, Wall is the former columnist, deputy editorial page editor and news anchor for The Washington Times, a daily newspaper founded in 1982. She was a CNN political contributor for the 2008 presidential campaign, a corporate communications executive for health care provider, Amerigroup, Republican National Committee senior adviser, presidential appointee in the George W. Bush Administration and a former television news reporter extensively covering local politics and education reform. Wall broke the exclusive, infamous "Mayor's Memo" story involving Detroit Mayor Kwame Kilpatrick in 2002, for CBS Detroit and in January 2009 conducted the final Oval Office interview with President George W. Bush while at The Washington Times. The interview netted Wall an exclusive, above-the-fold story with Mr. Bush's reaction to the announced plan that President-elect Barack Obama would close the Guantanamo Bay detention facility.
Wall's public service includes roles as Communications Director and Spokesperson at the Office of the Federal Coordinator for Gulf Coast Rebuilding at the Department of Homeland Security and Director of the Office of Public Affairs (OPA) at the Administration for Children and Families (ACF), within the U.S. Department of Health and Human Services (HHS) from 2007-2008.
Prior to her appointments, Wall was a senior adviser and Director of Outreach Communications at the Republican National Committee (RNC) from 2004-2007. Before then, she was a newscaster and talk show host for more than a decade, working up through local television broadcast affiliates in Alpena, Michigan (WBKB-TV; CBS), Lansing, Michigan (WILX-TV; NBC), Grand Rapids, Michigan (WOOD-TV; NBC), St. Louis, Missouri (KDNL-TV; ABC) and Detroit, Michigan (WWJ-TV; CBS). She holds a Bachelor of Science degree from Eastern Michigan University with a major in Telecommunications & Film and a minor in Law & Government.
She has received first place and honorable mention awards from PR News in 2009-2010 for her corporate video projects and from the National Association of Black Journalists (NABJ), for her documentaries on race in America in 1997 and 1998.
- "Tara Wall Director, Office of Public Affairs". acf.hhs.gov. Administration for Children and Families, Dept. of Health and Human Services. Archived from the original on 2008-05-02. Retrieved 2008-10-23.
- "Tara Wall". Column list (The Washington Times). Retrieved 2008-10-23.
- "Commentary: Obama and Bush are not so far apart". CNN Politics (CNN). October 13, 2008. Retrieved 2008-10-23.