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Tareyton is a brand of cigarettes originally manufactured by the American Tobacco Company. It began as a variation of Herbert Tareyton cork-tipped non-filter cigarettes (whose famous slogan was, "There's something about them you'll like"). As filters gained in popularity in the late 1950s, Tareyton was created in 1954 as the filtered version of Herbert Tareyton, minus the cork tip. Tareyton is currently produced by R. J. Reynolds Tobacco Company, and can be found on the Internet and specialty tobacco stores, but is no longer sufficiently popular to be stocked in many stores or receive marketing and advertising from the manufacturer.
Tareyton's filter features a unique two-part design of fiber and activated charcoal.
"Rather fight than switch!"
Tareyton was perhaps better known for its advertisements than its popularity. In the mid-1960s, Tareyton's TV and print advertisements featured the grammatically incorrect, but immensely popular, slogan, "Us Tareyton smokers would rather fight than switch!" Commercials and magazine advertisements featured Tareyton smokers with black eyes, supposedly to symbolize their willingness to fight to defend their brand and their devotion to the product.
Camp Herbert Tareyton was one of the American Army camps established near Le Havre, France in World War II. As explained in "Introducton: The Cigarette Camps" at the website, The Cigarette Camps: The U.S. Army Caps in the Le Havre Area:
The staging-area camps were named after various brands of American cigarettes; the assembly area camps were named after American cities. The names of cigarettes and cities were chosen for two reasons: First, and primarily, for security. Referring to the camps without an indication of their geographical location went a long way to ensuring that the enemy would not know precisely where they were. Anybody eavesdropping or listening to radio traffic would think that cigarettes were being discussed or the camp was stateside, especially regarding the city camps. Secondly, there was a subtle psychological reason, the premise being that troops heading into battle wouldn't mind staying at a place where cigarettes must be plentiful and troops about to depart for combat would be somehow comforted in places with familiar names of cities back home (Camp Atlanta, Camp Baltimore, Camp New York, and Camp Pittsburgh, among others). By war's end, however, all of the cigarette and city camps were devoted to departees. Many processed liberated American POWs (Prisoners of War) and some even held German POWs for a while.
- Gallery of Herbert Tareyton and filtered Tareyton marketing campaigns.
- "Cigarette Camps: Camp Lucky Strike". Retrieved 26 September 2012.
- "Introduction: The Cigarette Camps". The Cigarette Camps: The U.S. Army Camps in the Le Havre Area. Retrieved 26 September 2012.
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