Tarsem Singh

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Tarsem Singh Dhandwar (born May 26, 1961), known professionally simply as "Tarsem"[1] is an Indian director who has worked on films, music videos, and commercials.

He is a graduate of Art Center College of Design, located in Pasadena, California. He attended the Bishop Cotton School, India where he was the Captain of Ibbetson House in 1978 and was awarded the "Full School Blazer" for his outstanding performance in academics. He grew up in the Himalayas where his father sent him from Iran after foreseeing that the Mullahs would come into power and concluding that Iran would not be the best place to raise his child. His father was a pilot.

Tarsem began his career directing music videos, including "Hold On" by En Vogue, "Sweet Lullaby" by Deep Forest and the music video for R.E.M.'s smash hit "Losing My Religion," which won Best Video of the Year at the 1991 MTV Video Music Awards.

He has directed dozens of commercials for brands such as Nike and Coca-Cola.[1]

Tarsem's feature film directorial debut was The Cell (2000), starring Jennifer Lopez. His second film, The Fall, debuted at the 2006 Toronto International Film Festival and was released theatrically in the United States in 2008.

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[edit] Pepsi Commercial: "We Will Rock You"

This commercial, directed by Singh, was probably one of the more elaborate Pepsi commercials to date. It involved a mixture of visual and underlying themes from the ancient "Gladiator" theme mixed with the hard rock Queen's We Will Rock You. The stars involved in this commercial range from a variety of different ones, but nonetheless include Enrique Iglesias who played the role of the Roman Emperor who is holding out the Pepsi from everyone. Britney Spears, Alecia Beth Moore (Pink) and Beyonce Knowles all played similar roles of gladiators about to engage in combat for the primarily the emperor's and crowds enjoyment.

However, the gladiators end up fighting agaisnt the emperor and he ends up pretty much being thrown out of his seat and the Pepsi is given freely to the commoners. The themes involved in this means Pepsi is for everyone to drink and not just meant for higher classed individuals. Tarsem Singh was commended within the "Making of the Pepsi Commercial"[2] video several occasions by Beyonce Knowles, Enrique Iglesias and Pink. The commercial has been appreciated by fans around the world and has been uploaded numerous times on YouTube.

[edit] Further reading

  • Henry Keazor/Thorsten Wuebbena: Video thrills the Radio Star - Musikvideos: Geschichte, Themen, Analysen, Bielefeld 2005 (see also: http://www.vttrs.de), p. 256 - 260

[edit] References

  1. ^ Rediff.com
  2. ^ "Making the Video of Pepsi Commercial"

[edit] External links


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