Tart cards, also known as slag tags in Northwest England, or sex cards in Las Vegas, are cards placed in phone booths to advertise the services of call girls, found in countries such as the United Kingdom (particularly London), the United States (often in Las Vegas), Argentina (in Buenos Aires), and Brazil (in São Paulo). They are typically placed in phone booths by professional "carders", who tour the phone booths, replacing cards which have been removed by the telephone companies' cleaners. In the UK, placing them in phone booths is now illegal, although it still continues.
Similar cards in other countries
Similar advertise may be found on the streets and in the public men's toilets of Seoul.
A kind of tart cards can also be found in Warsaw, Poland, where they are placed behind windscreen wipers in the central parts of the city. The cards are distributed by "carders".
- Russel, Sabin (June 29, 2003). "'Just Say No' — to sex — hits Las Vegas". San Francisco Chronicle. p. 46.
- "Crackdown on telephone box 'tartcards'". PA News. May 16, 1999.
- "Adiós al teléfono público: sólo queda la mitad y casi no se usan". Clarín. February 7, 2009.
- Kanno, Maurício (February 1, 2010). "Prostitutas e seus anunciantes chegam ao Twitter". Folha Online.
- Archer, Caroline; Clayton, Rob (2003). Tart Cards: London's Illicit Advertising Art. Mark Batty. ISBN 9780972424042.
- Tart Cards: London’s Illicit Advertising Art, Caroline Archer and Rob Clayton, Mark Batty Publisher, 2003. (ISBN 978-0972424042)
- Tart Cards, Caroline Archer, Baseline 40, edited by Mike Daines & Hans Dieter Reichert, Bradbourne Publishing, 2003.
- The X-Directory, edited by Tony Devlin. Pi34 Publisher, 1993. (ISBN 1898760004)