|This article needs additional citations for verification. (May 2012)|
|Type||Public (BSE: 532371)|
|Headquarters||Mumbai, Maharashtra, India|
|Key people||Cyrus P. Mistry
(MD & CEO)
|Products||Fixed-line and mobile telephony, broadband and fixed-line internet services, digital television and network services|
|Revenue||31.91 billion (US$490 million) (2011)|
|Divisions||Tata DoCoMo (CDMA/GSM)
Virgin Mobile India (CDMA/GSM)
Tata Teleservices Limited (TTSL) (BSE: 532371) is an Indian broadband and telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the brand name Tata DoCoMo in various telecom circles of India.
In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Docomo a subsidiary of Tata teleservies for about 130.7 billion (US$2.0 billion) or an enterprise value of 502.69 billion (US$7.7 billion).
In February 2008, TTSL announced that it would provide CDMA mobile services targeted towards the youth, in association with the Virgin Group on a franchisee model basis.
Tata Teleservices provides mobile services under the following brand names:
- Tata DoCoMo (CDMA & GSM mobile operator, wireless broadband)
- Virgin Mobile (CDMA & GSM mobile operator)
- T24 Mobile (GSM mobile operator)
Tata Indicom in April 2009, crossed the 35 million subscribers mark in the wireless category with an overall subscriber base of over 36 million.
Tata Teleservices is #2 in terms of market share in Delhi NCR region with a subscriber base of 5 million.
Tata Teleservices offers multiple tariff plans in both the Post-paid and Pre-Paid category. It also offers Mobile Value Added Services to subscriberss.
Tata Teleservices launched the Virgin Mobile brand to target the youth segment.
TTSL also maintains a distribution network across villages, wherein people are appointed and trained by TTSL – who visit villages on a bicycle or a two-wheeler at defined times on defined days of the week, selling recharge vouchers and servicing equipment; each runner covers between 200 and 300 customers.
The company joined hands with Tata Chemicals, Tata Kisaan Sansar network, disseminating information through these centres and using them as local distributors.
The company's retail business has around 3,000 outlets nationally, comprising 600 TTSL owned stores and around 2,500 stores in the Franchisee format. Tata Indicom (now known as Tata DoCoMo CDMA) already covers the top 700 towns in India in terms of population through Tata DoCoMo CDMA Exclusive Stores.
Tata Docomo also maintains an online portal for its customers i-choose where the customers can buy Tata DoCoMo CDMA post-paid connections and prepaid recharge vouchers with an upfront commitment of activation and delivery of the handset within 72 hours.
Value added services
Tata Teleservices, in October 2007 launched Tata Zone, an infotainment portal on Tata Docomo BREW-enabled mobile phones, in Hindi. This service has applications, pricing details, downloads and browsing instructions in Hindi.
The rationale behind this was simple: - 66% of all Indians speak Hindi, while less than 5% understand English.
Under its VAS bouquet, TTSL offers services such as News, Games, Faith and Prayers, Ringtones, Streaming TV, Fun Shows, Video Zone, Song Download Express, Cricket, Internet Surfing, Astrology, and Mobile Office among others.
Tata DoCoMo CDMA plans to provide m-commerce, mobile advertising and social networking under its VAS offerings.