Tata Motors Full Throttle
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Tata Motors Full Throttle was launched in February 2011 as an initiative by Tata Motors to promote motorsport in India. The initiative has the dual goal of promoting motorsport and promoting the capability of Tata Motors vehicles in a rigorous, competitive environment. Full Throttle is an umbrella brand of Tata Motors, competing in existing rallies and races as well as organizing its own off-road and motorsport activities. They have also started a website that caters to rally enthusiasts.
At the time of Full Throttle's conception, Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, noted that "with best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organizing and synergising all efforts and activities in the area of motorsports including development and testing." 
Team Full Throttle has already won accolades in two reputed rallies: The Desert Storm Rally 2011, where Team Full Throttle secured first, second and third positions in the Ndure A category, while at the Dakshin Dare 2011 it secured first position in both the manufacturer SUV class and the manufacturer car class.