Tata Motors Full Throttle
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Tata Motors Full Throttle was launched in February 2011 as an initiative by Tata Motors to promote motorsport in India. The initiative has the dual goal of promoting motorsport and proving the capability of Tata Motors' vehicles in a rigorous, competitive environment. Full Throttle is an umbrella brand of Tata Motors, competing in existing rallies and races as well as organizing its own off-road and motorsport activities.They have also started a website that caters to rally enthusiasts and not only gives updates on rallies across India but also tips on how to rally.
At the time of Full Throttle's conception, Mr. R. Ramakrishnan, Vice President, Commercial- Passenger Car Business Unit, Tata Motors, noted that "with best in class technologies in our product range, we will now be able to showcase these technologies through Tata Motors Full Throttle. The platform will help the company in organizing and synergising all efforts and activities in the area of motorsports including development and testing." 
Team Full Throttle has already won accolades in two reputed rallies: The Desert Storm Rally 2011, where Team Full Throttle secured first, second and third positions in the Ndure A category, while at the Dakshin Dare 2011 it secured first position in both the manufacturer SUV class and the manufacturer car class. In the future, Tata Motors is keen to test its leading technology and reliability through participating in rallies across the world.
Motorsport is universally recognized as one of the most technologically advanced, challenging and exciting competitive activities; it is also one of the most widely followed sports in the world. As a leading automotive company, it is in Tata Motors' natural interest to participate in motorsport, and to educate and promote motorsport in India. To this end, Full Throttle aims to provide a platform for motorsport enthusiasts to learn about, discuss and experience the thrill of motorsport.