Tata Pr1ma
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The Tata Pr1ma is a concept luxury saloon designed by Pininfarina and built by Tata Motors. It is based on the Tata Indigo's wheelbase. It was unveiled at the Geneva Motor Show 2009.[1]
The Pr1ma is a production ready concept, which would be available by early 2012 on Indian Roads.
The vehicle gets its name from the Italian word for First, aptly so the vehicle would be a first for Tata Motors in this segment. The vehicle would give Tata's a space in the pie of high segment cars which is currently dominated by Honda and Skoda in India.
The vehicle comes in as an addition to a slew of concepts that Tata Motors have been showcasing for sometime now, and would join in the fleet just like Aria (Based on the Xover Concept) did in December 2010.
Based on the platform of the first Indian saloon, the Tata Indigo, the Tata Pr1ma designed by Pininfarina offers an indication of how the next generation of Tata saloons could be interpreted, with a distinctive, elegant design. Conceived to provide luxurious comfort, this 4-door model has a sober but very refined design, combined with sinuous lines that give the car the personality of a coupe. It is a solution that immediately adds value, compared to the essential design usually associated with the Tata brand.
The Tata Pr1ma addresses a higher segment, and the external and internal measurements are larger than those of the Indigo, thanks to a longer wheelbase (2700 mm). The design balances fluidity and tension, which is visible in the lines that run from the front to the rear of the car. The result is an elegant look, and proportions that are both classic and modern.
The model’s sleek silhouette conveys dynamism and a strong temperament. The long wheelbase creates a generous amount of room inside, underlined by the uninterrupted profile of the doors, a clean, strong blend of the best ideas of Pininfarina design. Without limiting the space inside, the tapered rear end and inclined passenger compartment convey the feeling of a coupe, underlined by the refined treatment of the pillar, an element that is typical of Pininfarina styling and sportiness.
The front view and the shape of the rear light clusters merge into the distinctive lines of the car’s design, underlining its presence and dimensions. The roof stretches towards the front, conveying a sense of power and force. Each detail has been studied with care, not to decorate, but to underline the basic theme of the design and to raise the profile of the Tata logo.
The interior spaciousness is also conveyed by the uninterrupted profile of the four doors. The lines that flow from the front all the way to the rear uniquely balance fluidity and tautness. The hood stretches all the way to the front, transmitting the right expression of power and strength. The rear is defined by a strong tapering of the volume, with the flowing lines coming together. Front and tail lights are described within the overall character lines and stretch the width of the car. The side view too underscores the energy and purposefulness in the car.
The result is that the Tata Pr1ma concept exudes an overall elegance, endowed with style, luxury and comfort and proportions that are classical yet modern.
[edit] See also
Other concept cars by Tata Motors
[edit] References
- ^ "Tata PR1MA Concept Unveiled in Geneva". WorldCarFans.com. http://www.worldcarfans.com/9090305.008/tata-pr1ma-concept-unveiled-in-geneva. Retrieved 2009-03-25.
[edit] External links
- Tata Motors official press release
- Tata Prima - The Economic Times
- http://www.pininfarina.com/index/storiaModelli/ultimi/Tata-Pr1ma.html
- http://www.burnyourfuel.com/motor-shows/tata-displays-pr1ma-concept-2010-delhi-auto-expo
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