Tata Prima is a range of heavy trucks produced by Tata Daewoo, a wholly owned subsidiary of Tata Motors of India. It was first introduced in 2008 as the company's 'global' truck. The trucks have a combined loading capacity of 40 tonnes, ideal for heavy duty shipment. The interior of the Prima is equipped with modern features like GPS, air conditioning, 4-way adjustable driver and co-driver seats, etc.
The first in line of the Prima trucks is the Prima 4028S tractor with a 266PS CumminsISBE engine bearing a 9 speed ZF transmission. The tractor also has ABS and dedicated axles along with a trailer to aid in heavy goods transportation. Besides focusing on the mechanics, the tractor also focuses on driver comfort which include an air-conditioned cabin with reclining seats, arm rest and an adjustable steering wheel. Global Positioning System (GPS) is a standard feature. There are ten major variants in the Prima range which include trucks, tractors and special application vehicles.
Tata Motors's Prima truck range was conferred with a prestigious South Korean award – the Grand Prize of 2009 Good Design Selection of Korea, in 2009.