Tata Prima is a range of heavy trucks produced by Tata Daewoo, a wholly owned subsidiary of Tata Motors of India. It was first introduced in 2008 as the company's 'global' truck.Tata Prima was the winner of the 'Commercial Vehicle of the Year' at the Apollo Commercial Vehicles Awards, 2010 and 2012.The 'HCV (Cargo) Truck of the Year,2010' and the 'HCV (Rigid) Truck of the Year, 2012'. First truck range with Common rail engine, Automatic transmission, World-class cabin with HVAC, Air suspension driver seats, Data logger for performance tracking. The trucks have a combined loading capacity of 40 tonnes, ideal for heavy duty shipment. The interior of the Prima is equipped with modern features like GPS, air conditioning, 4-way adjustable driver and co-driver seats, etc.
The first in line of the Prima trucks is the Prima 4028S tractor with a 266PS CumminsISBE engine bearing a 9 speed ZF transmission. The tractor also has ABS and dedicated axles along with a trailer to aid in heavy goods transportation. Besides focusing on the mechanics, the tractor also focuses on driver comfort which include an air-conditioned cabin with reclining seats, arm rest and an adjustable steering wheel. Global Positioning System (GPS) is a standard feature.It has some of the features like dual-clutch which are not present in some of the cars in its price range. There are ten major variants in the Prima range which include trucks, tractors and special application vehicles.
Tata Motors's Prima truck range was conferred with a prestigious South Korean award – the Grand Prize of 2009 Good Design Selection of Korea, in 2009.