|Pronunciation of the LINZ version at Kōrero Māori, the Māori Language Commission website|
Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu is the Māori name for a hill, 305 metres (1,001 ft) high, close to Porangahau, south of Waipukurau in southern Hawke's Bay, New Zealand.
The name would be often shortened to Taumata by the locals for ease of conversation. The New Zealand Geographic Placenames Database, maintained by Land Information New Zealand (LINZ), records the name as "Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu". It has gained a measure of fame as it is the longest place name found in any English-speaking country, and it is the second-longest place name in the world, according to Wises New Zealand Guide and reported in the New Zealand Herald.
The name on the sign that marks the hill is "Taumatawhakatangihangakoauauotamateaturipukakapikimaungahoronukupokaiwhenuakitanatahu", which translates roughly as "The summit where Tamatea, the man with the big knees, the climber of mountains, the land-swallower who travelled about, played his nose flute to his loved one". At 85 letters, it has been listed in the Guinness World Records as the longest place name in the entire world.
Other versions 
Other forms of the name are longer still: "Taumatawhakatangihangakoauauotamateaurehaeaturipukakapikimaungahoronukupokaiwhenuakitanatahu" has 92 letters. An even longer version, Taumata-whakatangihanga-koauau-o-Tamatea-haumai-tawhiti-ure-haea-turi-pukaka-piki-maunga-horo-nuku-pokai-whenua-ki-tana-tahu, has 105 letters and means The hill of the flute playing by Tamatea — who was blown hither from afar, had a slit penis, grazed his knees climbing mountains, fell on the earth, and encircled the land — to his beloved.
Tamatea, explorer of the land 
Tamatea-pōkai-whenua (Tamatea the explorer of the land) was the father of Kahungunu, ancestor of the Ngāti Kahungunu iwi. Mention of Tamatea's explorations of the land occur not only in Ngāti Kahungunu legends, but also in the traditions of iwi from Northland, where he is said to have explored the Hokianga and Kaipara harbours.
In traditions from the Bay of Plenty region, he left a son, Ranginui, who is the ancestor of Ngāti Ranginui of Tauranga. Legends from the East Coast of the North Island tell of his explorations in Tūranga-nui (Gisborne), Māhia, Wairoa, Ahuriri (Napier), Heretaunga (near Hastings) and Pōrangahau. He travelled via the Mangakopikopiko River, over the Tītī-o-kura saddle via Pohokura to Lake Taupo. The Ōtamatea River and swamp is named after him. Tamatea is also the name of a place in Napier.
Early South Island legends say that Tamatea sailed down the east coast. His canoe was wrecked in the far south, and transformed into Tākitimu mountain range. Tamatea then returned to the North Island, and travelled via the Whanganui River.
In popular culture 
The name is featured in a Mountain Dew jingle, and it also appears in the 1976 (re-released in 1979) single "The Lone Ranger" by British band Quantum Jump. Kenny Everett used a padded out version of the name as the introduction to the weekly aired "Kenny Everett Video Show" featuring an animated cartoon native speaking the words. It is the subject of a 1960 song by the New Zealand balladeer Peter Cape.
Czech group Mako!Mako playing Run'n'Be style composed a song Taumata where the full name is the only word used in lyrics. Tennis star Martina Navratilova learned to say the word when she was ten years old.
See also 
- "Place Name Detail: Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu". New Zealand Geographic Placenames Database. Land Information New Zealand. Retrieved 2009-01-25.
- NZPA (Aug 11, 2003). "Nasa turns to Kiwi when it needs expert space advice". New Zealand Herald. Retrieved 2011-03-28. "Three years ago, Mr Coleman, a website designer, posted a message on an internet bulletin board about Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu in southern Hawkes Bay. It is the second-longest place name in the world, according to Wises New Zealand Guide."
- George C. Denniston; Frederick Mansfield Hodges, Marilyn Fayre Milos (2001-10-31). Understanding Circumcision: A Multi-Disciplinary Approach to a Multi-Dimensional Problem. Springer. p. 130. ISBN 978-0-306-46701-1.
- Te Ahukaramū Charles Royal. 'Papatūānuku – the land', Te Ara - the Encyclopedia of New Zealand, updated 21 September 2007 URL: Te Ara Encyclopedia of New Zealand
- Rāwiri Taonui. 'Ngā waewae tapu – Māori exploration', Te Ara - the Encyclopedia of New Zealand, updated 21-Sep-2007 URL: Te Ara Encyclopedia of New Zealand
- New Zealand Folk Song: Peter Cape According to this source, Cape calls it "Taumata".
- Louisa Wall (March 29, 2011). "A real show from the titans of tennis". New Zealand Herald. Retrieved 2011-03-28. "And on a rainy day in Czechoslovakia, a bored 10-year old Navratilova learned one of the longest place names in the world. Little did she know that one day she would be in New Zealand, saying Taumatawhakatangihangakoauauotamateapokaiwhenuakitanatahu to compliment her thanks to the people of Tamaki Makaurau for their hospitality."