Tavernello
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Tavernello is the trade name for a low alcohol content (11-13% ABV) IGT Italian table wine that is widely advertised as Italy's #1 Wine and commercially sold in Italy and internationally by the wine cooperative Caviro. It is noted for being the first wine produced in Italy which was sold in a Tetra Pak container[1][2] and also for its low price (under 2 Euros as of January 2009).
The only market where an exception is made in the packaging of Tavernello wine is in Japan, where it is sold in traditional wine bottles between 500 to 700 yen in supermarket chains. While the bottles initially featured a traditional cork, it was recently changed to an aluminum screw top as a cost-saving measure and to ensure long term freshness.
[edit] Appelations sold
Pinot Grigio Pinoy Bianco Veneto IGT
Trebbiano Rubicone IGT
Nero d'Avola Sicilia IGT
Merlot Veneto IGT
Sangiovese Rubicone IGT
Pinot Grigio delle Venezie IGT
Merlot Veneto IGT
[edit] References
- ^ Jenster, Per V.; David E. Smith, Lars V. Jenster, Darryl J. Mitry (2008). The business of wine: a global perspective. Copenhagen Business School Press. p. 125. ISBN 9788763002011.
- ^ "Vino Doc in scatola L'Italia ha detto sì". La Stampa. 5 August 2008. http://www.lastampa.it/redazione/cmsSezioni/societa/200808articoli/35420girata.asp. Retrieved 4 March 2011.
