Tazo (/tɑːˈzoʊ/) Tea was founded in 1994 under Stash Tea by a junior business associate, who went on to independently run the brand. Smith had co-founded the Stash Tea Company in 1972. Stash was sold in the fall of 1993 to Yamamotoyama, a Japanese tea company. The line of teas created in 1994, originally named Stashed was renamed to Tazo in 1995 and its manufacturing and distribution was maintained by North American Tea & Coffee, a Canadian-based food manufacturing company. 
Tazo approached Starbucks CEO Howard Schultz in 1998, seeking further investment partners. The company was purchased by Starbucks in 1999 for $8.1 million. 
Starbucks opened the first Tazo-branded tea shop in November 2012.
A selection of Tazo teas, showing the pre-2006 logo.
The company uses "New Age"-style marketing and product labeling. For example, every box of tea was once labeled as "blessed by a certified tea shaman" and an original tag line was "The Reincarnation of Tea."
Until 2013, the logo used the Exocettypeface, slightly modified. For example, the T in Tazo was changed for readability purposes in 2006 by sliding the cross-piece toward the top of the letter.