Technologic
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| "Technologic" | ||||
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| Single by Daft Punk | ||||
| from the album Human After All | ||||
| Released | June 14, 2005 | |||
| Format | CD, 12" | |||
| Recorded | 2004 | |||
| Genre | House | |||
| Length | 4:44 | |||
| Label | Virgin | |||
| Writer(s) | Thomas Bangalter Guy-Manuel de Homem-Christo |
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| Producer | Daft Punk, Cédric Hervet, Gildas Loaëc | |||
| Daft Punk singles chronology | ||||
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"Technologic" is a song by French duo Daft Punk from the album Human After All. It was released as the second single on June 14, 2005. The music video for "Technologic" was directed by Daft Punk.
The song was featured in an iPod advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola E398 mobile-phone, aired in early 2005 in Brazil. Additionally, the song was featured in an episode of The O.C.. Recently it is used in the 2009 Lincoln MKS commercial, and in a series of TV ads for the Alfa Romeo MiTo. It is a playable track on the iPhone OS games Tap Tap Revenge and Tap Tap Dance.
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[edit] Structure
The song features an electronically pitch-raised voice chanting imperative statements related to technological pursuits. For example, "Plug it, play it, burn it, rip it, drag and drop it, zip, unzip it" are spoken in rhythm to a percussive beat.
A portion of the vocals were altered and used in the Busta Rhymes single "Touch It", produced by Swizz Beatz. In a remix of "Touch It" the lines touch it, bring it, pay it, watch it, turn it, leave it, start, format it were sung by rap artist Missy Elliott. Additionally, the music video for "Touch It" shows a group of young cheerleaders doing a routine while chanting the same line.
Elements of both "Technologic" and "Touch It" are featured in Daft Punk's live album Alive 2007. The repeated line "fuck it" was also integrated in the Alive 2007 tour, beginning in Daft Punk's live show at Bercy in Paris.
[edit] Music video
The music video for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The robot is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The music video is included in the CD/DVD edition of the album Musique Vol. 1 1993–2005.
The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007 tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large LED display utilized for their shows. Guy-Manuel de Homem-Christo stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."[1]
[edit] Track listing
- CD 1 VSCDT1900
- "Technologic" (Radio Edit)
- "Technologic" (Basement Jaxx Kontrol Mixx)
- CD 2 VSCDX1900
- "Technologic"
- "Technologic" (Vitalic Remix)
- "Technologic" (Peaches No Logic Remix)
- "Technologic" (Video)
- 12" VST1900
- "Technologic"
- "Technologic" (Peaches No Logic Remix)
- "Technologic" (Vitalic Remix)
- "Technologic" (Basement Jaxx Kontrol Mixx)
[edit] References
- ^ Daft Punk ends its must-see U.S. tour at Vegoose lasvegascitylife.com. Retrieved on February 9, 2008.
[edit] External links
- Official Daft Punk website
- "Technologic" music video at official Daft Punk website
- Technologic at Discogs
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