Technologic

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"Technologic"
Single by Daft Punk
from the album Human After All
Released June 14, 2005 (2005-06-14)
Format CD, 12", digital download
Recorded 2004
Genre House, techno
Length 4:44 (album version)
2:47 (radio edit)
Label Virgin
Writer(s) Thomas Bangalter
Guy-Manuel de Homem-Christo
Producer(s) Daft Punk, Cédric Hervet, Gildas Loaëc
Daft Punk singles chronology
"Robot Rock"
(2005)
"Technologic"
(2005)
"Human After All"
(2005)
Music video
"Technologic" on YouTube

"Technologic" is a song by French duo Daft Punk from the album Human After All. It was released as the second single on June 14, 2005. The music video for "Technologic" was directed by Daft Punk.

Composition[edit]

In the song, an electronically transposed voice chants technological commands. For example, "Plug it, play it, burn it, rip it, drag it, drop it, zip, unzip it" are spoken in rhythm to a beat. The word it occurs exactly 350 times.

A portion of the vocals were altered and used in the Busta Rhymes single "Touch It", produced by Swizz Beatz. In a remix of "Touch It" the lines touch it, bring it, pay it, watch it, turn it, leave it, start, format it were sung by rap artist Missy Elliott. Additionally, the music video for "Touch It" shows a group of young cheerleaders doing a routine while chanting the same line.

Elements of both "Technologic" and "Touch It" are featured in Daft Punk's live album Alive 2007. The repeated line "fuck it" was also integrated in the Alive 2007 tour, beginning in Daft Punk's live show at the Palais Omnisports de Paris-Bercy in Paris.

Music video and other media[edit]

Live Daft Punk performance featuring "Technologic"

The music video for "Technologic" is the third directed by Daft Punk, following "Fresh" and "Robot Rock". The video features the duo on a pyramid-themed stage playing the bass guitars shown in the single cover. The lyrics flash as individual words of text on a television monitor set on the stage. The video features a robot character that appears to chant the lyrics of the song. The character is situated in front of the flashing screen between the two Daft Punk members and later appears in a darkened room watching itself on television. The robot was created by Tony Gardner and his team at Alterian, Inc. The music video is included in the CD/DVD edition of the album Musique Vol. 1 1993–2005.

The pyramid design used in the video is similar to the scheme used in Daft Punk's live performances during the Alive 2006/2007 tour. The flashing lyrical text is integrated with the live version of "Technologic" on a large light-emitting diode display used for their shows. Guy-Manuel de Homem-Christo stated, "In the 'Technologic' video, this little robot [is] in the pyramid and we thought it would be funny to have the two of us in the bigger pyramid."[1]

The song was featured in an iPod advertisement shown in the summer of 2005. It was also featured in an ad for the Motorola E398 mobile-phone, aired in early 2005 in Brazil. Additionally, the song was featured in an episode of The O.C.. In 2009, it was used in a Lincoln MKS commercial, and in a series of TV ads for the Alfa Romeo MiTo. It is a playable track on the iOS games Tap Tap Revenge and Tap Tap Dance, and was sampled for the video game DJ Hero. In an episode of the TV show America's Best Dance Crew, crew Kaba Modern performed to a master mix of this song on February 7, 2008. "Technologic" was also featured in the game Dance Central 2. In June 2013, after game 1 of the 2013 Stanley Cup Finals, this song was used as the beat for a compilation of passing and shooting calls from announcer Mike Emrick.[2]

Track listing[edit]

Chart positions[edit]

Chart (2005) Peak
position
Belgium (Ultratop 50 Wallonia)[3] 15
UK Singles (Official Charts Company)[4] 40
UK Dance (Official Charts Company)[5] 1
US Bubbling Under Hot 100 Singles (Billboard)[6] 16
Chart (2008) Peak
position
Switzerland (Schweizer Hitparade)[7] 63
Chart (2010) Peak
position
Sweden (Sverigetopplistan)[8] 29

References[edit]

  1. ^ Daft Punk ends its must-see U.S. tour at Vegoose lasvegascitylife.com. Retrieved on February 9, 2008.
  2. ^ Mike "Doc" Emrick's Passing Synonyms: A Daft Punk Mashup Deadspin.com. Retrieved on 19 June 2013.
  3. ^ "Ultratop.be – Daft Punk – Technologic" (in French). Ultratop 50. Retrieved May 22, 2012.
  4. ^ "July 2005/ Archive Chart" UK Singles Chart. Retrieved 15 May, 2013.
  5. ^ "Archive Chart" UK Dance Chart. Retrieved May 21, 2012.
  6. ^ Whitburn, Joel (2009). Top Pop Singles (12th ed.). Menomonee Falls, Wisconsin: Record Research Inc. p. 245. ISBN 0-89820-180-2. 
  7. ^ "Daft Punk – Technologic – swisscharts.com". Swiss Singles Chart. Retrieved May 22, 2012.
  8. ^ "Swedishcharts.com – Daft Punk – Technologic". Singles Top 60. Retrieved May 22, 2012.

External links[edit]