Technology Sales Leads

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Technology Sales Leads
Type Private
Founded 1999
Headquarters Carlow, Ireland
Columbia, MD, USA
Pune, India
Singapore
Area served Worldwide
Key people Michael Kelly and David English (Co-founders)
Employees over 100
Website www.tslmarketing.com

Technology Sales Leads (TSL) is a multinational company providing outsourced sales and marketing solutions[1][2][3][4] to technology companies worldwide, via its "Plan, Develop, Manage" integrated marketing methodology. The main offices are in Carlow (Ireland), London (UK), Boston (USA), Maryland (USA) and Pune (India).

History[edit]

TSL was founded in Ireland, in 1999, by Michael Kelly (formerly of IONA Technologies) and David English (formerly of IBM).[5] In 2001, TSL received investment funding from the Irish Government’s Enterprise Development Agency, Enterprise Ireland, under the "High Potential Start Up" (HPSU) programme for international expansion and working capital purposes. This investment led to the launch of the company’s offices outside of Ireland allowing it to serve it’s international clients from closer bases. The company announced an estimated 600% growth in its business in the year 2000 and was chosen to represent County Carlow in the final of the National Enterprise Awards 2000.[5] In 2008, the company received 2008 Best of Boston Award from the US Local Business Association (USLBA).[6]

In October 2008, the company launched a "browse and select" approach (newitprojects.com), allowing companies to browse and select detailed listings of leads in defined areas before buying. The main line of business continued to be in its original offering, developing bespoke sales leads.[7] The company is becoming increasingly known for its expertise in IT channel marketing, or as they call it "Marketing Through Partners", which has become a significant part of its business. Marketing consulting workshops, especially with mid market business partners of the major IT vendors, has also become a significant part of TSL's offerings in recent times.[citation needed]

Products[edit]

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