From Wikipedia, the free encyclopedia
Jump to: navigation, search
Technorati (logo).png
Web address
Type of site blog search engine, authority index
Available language(s) English
Owner Dave Sifry
Launched November 2002[1]
Alexa rank negative increase 2,137 (April 2014)[2]
Current status active

Technorati is an Internet search engine for searching blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media.[3] The name Technorati is a blend of the words technology and literati, which invokes the notion of technological intelligence or intellectualism.

Technorati was founded by Dave Sifry, with its headquarters in San Francisco, California, USA. Tantek Çelik was the site's Chief Technologist.

Technorati uses and contributes to open source software. Technorati has an active software developer community, many of them from open-source culture. Sifry is a major open-source advocate and was a founder of LinuxCare and later of Wi-Fi access point software developer Sputnik. Technorati includes a public developers' wiki, where developers and contributors collaborate, also various open APIs.

The site won the SXSW 2006 awards for Best Technical Achievement and Best of Show.[4] It was nominated for a 2006 Webby Award for Best Practices, but lost to Flickr and Google Maps.[5] Technorati was recognized as one of the “2010 Hottest San Francisco Companies” by Lead411.[6]


Technorati looks at tags that authors have placed on their websites. These tags help categorize search results, with recent results coming first[citation needed].

Technorati rates each blog's "authority," the number of unique blogs linking to the blog over the previous six months.


In February 2006, Debi Jones pointed out that Technorati's "State of the Blogosphere" postings, which then claimed to track 27.7 million blogs, did not take into account MySpace blogs, of which she said that there were 56 million. As a result, she said that the utility of Technorati as a gauge of blog popularity was questionable.[7] However, by March 2006, Aaron Brazell pointed out that Technorati had started tracking MySpace blogs.[8]

In May 2006, Technorati teamed up with the PR agency Edelman. The deal earned a lot of criticism, both on principle as a result of Edelman's 2006 fake blog scandals. Edelman and Technorati officially ended the deal in December 2006. That month, Oliver Reichenstein pointed out that the so-called "State of the Blogosphere" was more of a PR-tool and money maker for Edelman and Technorati than a reliable source, explaining in particular: a) why Technorati/Edelman's claim that "31% of the blogs are written in Japanese" was "bogus", and b) where the financial profit for the involved parties was in this.[9]

In May 2007, Andrew Orlowski, writing for the tech tabloid The Register, criticized Technorati's May 2007 redesign. He suggested that Technorati had decided to focus more on returning image thumbnails rather than blog results. He also claimed that Technorati never quite worked correctly in the past and that the alleged refocus was "a tacit admission that it's given up on its original mission".[10]

In August 2008, Technorati acquired the online magazine, Blogcritics, for an undisclosed sum of money. As a result, Blogcritic's founders – publisher Eric Olsen and technical director Phillip Winn – became full-time Technorati employees.[11] One of the first collaborative ventures of the two entities was for Blogcritics writers to begin writing descriptions of Technorati tags.[12]

In October 2008, Technorati acquired the online ad agency Adengage. [13] Technorati CEO Richard Jalichandra wanted to use the AdEngage platform to expand Technorati Media’s offering, starting with an expansion of their advertising business from higher traffic sites. The AdEngage network added a reported 12 billion monthly impression growth to the Technorati Media Network.

In April 2009, Blogcritics underwent a complete site redesign[14] and switched content management systems.

In 2009, Technorati decided to stop indexing blogs and sites in languages other than English in order to focus only on the English-language blogosphere. As a result, thousands of sites in various languages are no longer rated by the Technorati service.[15]


  1. ^ David Sifry (November 27, 2002). "Technorati". Sifry's Alerts. Retrieved 2008-10-24. 
  2. ^ " Site Info". Alexa Internet. Retrieved 2014-04-01. 
  3. ^ "Welcome to Technorati". today(0). Archived from the original on 2008-05-05. Retrieved 2008-06-25. 
  4. ^ "Web Awards Winners". south by southwest festivals + conferences. 2006. Retrieved 2007-03-11. 
  5. ^ "2006 webby nominees: 10th Annual Webby Awards Nominees & Winners". Webby Awards. 2006. Retrieved 2007-03-11. 
  6. ^ Lead411 launches "Hottest Companies in San Francisco" awards
  7. ^ Debi Jones (February 16, 2006). "The Site that Ate the Blogosphere". Retrieved 2007-03-02. 
  8. ^ Aaron Brazell (March 31, 2006). "Technorati Indexing MySpace Blogs". Technosailor. Retrieved 2007-03-23. 
  9. ^ Oliver Reichenstein (December 13, 2006). "Technorati: Big business with bogus data". Information Architects Japan. Retrieved 2007-07-22. 
  10. ^ Andrew Orlowski (May 25, 2007). "Technorati knocks itself out. Again". Retrieved 2007-08-05. 
  11. ^ "Technorati Acquires BlogCritics, Gets Into Content Game". TechCrunch. August 26, 2008. Retrieved 2009-07-06. 
  12. ^
  13. ^ Inquisitr News Report Retrieved 2008-10-15
  14. ^ Tartakoff, Joseph (April 28, 2009). " – Technorati's Blogcritics Gets A Makeover". The Washington Post. Retrieved April 26, 2010. 
  15. ^ Dario de Judicibus (January 21, 2010). "Technorati: the War of Languages". L'Indipendente. Retrieved 2010-01-21. 

External links[edit]