Teem

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Teem
Teem Soda 1980s.jpg
Type Lemon-lime
Manufacturer PepsiCo
Country of origin USA
Introduced 1964
Discontinued 1984 in the US; 1990s in some other markets; still sold in South America, Honduras, South Africa and Egypt)
Colour yellow
Flavour lemon-lime
Related products Slice, Sprite, 7-Up

Teem is a lemon-lime-flavored soft drink produced by The Pepsi-Cola Company. It was introduced in 1964 as Pepsi's answer to 7 Up and Coca-Cola's Sprite.[1]

Teem was sold in the United States and Canada until 1984, when Lemon-Lime Slice was introduced, though it was still available at some soda fountains into the 1990s. Sierra Mist has since taken over the Teem role in the US. Teem remains on sale today in Brazil, Uruguay, Honduras, South Africa and Pakistan; it survived into the 1990s in other markets too, before Pepsi authorized vendors to replace it with 7 Up.

Teem's U.S. TV ad campaign in the early 1980s challenged viewers to "go ahead... build up that thirst until you can't stand it any more..." (showing, for example, a disheveled old man eating two plain, dry tacos bought from a street vendor in the Southwest) "...then BLOW IT AWAY with TEEM."

References[edit]

  1. ^ "Managing Imitation Strategies - Steven P. Schnaars - Google Books". Books.google.com. 2002-04-29. Retrieved 2012-05-05.