Telarus

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Telarus, Inc.
Type Private
Industry

Commercial telecommunications

Internet Service Provider
Founded June 12, 2002 (2002-06-12)
Headquarters Sandy, Utah, United States
Key people

Adam V. Edwards
(co-Founder, CEO)
Patrick K. Oborn
(co-Founder, CIO)

David Bashford
(President COO)
Products Data, voice, cloud services, GeoQuote telecommunications service analysis software
Services National distributor (master agent) of commercial telecom products
Employees 40
Website www.telarus.com

Telarus, Inc. is an American sales agency that holds contracts with commercial voice and data telecommunications providers, and consolidates the sales volume of a network of independent sales agents. As a master agent, Telarus functions as the top layer in the two-tier distribution model that is recognized as a key success factor in sales of business voice and data services.[1] The company also develops patented software to facilitate its price searches for voice and data telecommunications services.

History[edit]

Telarus, Inc. was founded in June 2002[2] in Huntington Beach, California by Adam Edwards and Patrick Oborn. The focus of the company was to offer improved service to commercial telecommunications clients.

Operating originally as a telecommunications reseller, Telarus generated leads using web and search engine marketing. They followed up on each lead, contacted the T1 carrier for pricing, and compiled each quote by hand.[3]

Frustrated by this slow and cumbersome process of gathering information for prospective customers, Edwards and Oborn realized that to achieve scale, automation of price quoting was required. Oborn, who studied electrical and computer engineering at Brigham Young University,[4] and had experience as the web master of Cognigen, recognized the potential of an automated sales process, and he set out with Edwards to do the same for commercial telecom pricing research.[5]

In 2003, Oborn designed the initial concept for what was to be called GeoQuote[6] - software that allows a user to access multiple carrier price options with a single search. Oborn partnered with Aaron Lieberman to write the code that could compute pricing based upon loop distance (the distance from the customer's central office to the carrier point of presence) or through direct access to a carrier pricing Application Programming Interface (API).[7]

shopfort1.com screenshot
Sample output of a T1 price quote as shown on ShopforT1.com

The prototype of GeoQuote was completed in August 2003.[8] The software was embedded in Telarus' public-facing, real-time price research tool called ShopforT1.com.[9]

In November 2003, Telarus, Inc. filed for a United States provisional patent to protect the idea and coding architecture behind the GeoQuote concept. On September 30, 2004 Telarus filed the non-provisional patent application, which was accepted by the United States Patent and Trademark Office on February 24, 2009. GeoQuote is now protected by US Patent Number(s) 7,496,184[10] and 7,916,844[11]

In 2008, the company announced that it was adding the world's first fiber route mapping capabilities to GeoQuote.[12]

On March 14, 2010, Telarus, Inc. launched a new web site for the public use of its GeoQuote software: www.CarrierQuoteShop.com.[13] The site was powered by GeoQuote and financially backed by telecommunication carriers: XO Communications, ACC Business (a division of AT&T), AireSpring,[14] Nitel,[15] MegaPath, One Communications (now Earthlink Business), TelePacific, and Windstream.[16]

As of March 30, 2011, GeoQuote provided pricing for the following telecom products: cable high-speed internet, business DSL, data T1, bonded T1, data DS3, wireless 3G, local voice / PRI, integrated voice/data, integrated SIP, long distance T1/DS3, and Ethernet over copper.[17]

On May 20, 2011, Telarus relocated its headquarters to Centennial Plaza Tower in Sandy, Utah.[18]

In 2014, in an effort to appeal to more IT Solution Providers, MSPs, and phone system VARs, Telarus added two new programs: Engineering and Customer Base Management.[19]

Telecom partners[edit]

Telarus carries contracts with the following business telecom providers:

Telarus' network[edit]

GeoQuote and the balance of Telarus' redundant network runs in Adobe Cold Fusion using a Microsoft Enterprise SQL server core from Telx data centers.[42]

Media and Awards[edit]

Telecom Association Award
Oborn and Edwards receive the 2012 top master agent award from Dan Baldwin, president of the Telecom Association

Members of the Telecom Association voted Telarus the best master agent in 2008,[43] 2009, 2010, and 2012.[44][45]

In addition, Telarus, Inc. has been recognized for the following:

Year Organization Award
2013 Earthlink Top Channel Sales Agency[46]
2013 Windstream Communications Top Channel Sales Agency[47]
2013 CRN Magazine Top Channel Chief[48]
2012 Telecom Association Top Master Agent[49]
2012 CRN Magazine Top Channel Chief[50]
2011 AboveNet Fastest Growing Agent[51]
2011 Comcast Business First Channel Partner[52]
2010 tw telecom Top Master Agent
2010 Level 3 Communications Top Direct Agent (West)[53]
2010 Telecom Association Top Master Agent[54]
2010 Windstream (NYSE: WIN) Top Agent[55]
2010 MegaPath Top Agent[56]
2010 Telnes Top Agent
2010 PHONE+ Magazine Top Channel Manager - Michael Gottwalt[57]
2010 PHONE+ Magazine Top 50 Channel Program[58]
2007 Covad Top Agent[59][60]

References[edit]

  1. ^ "Customer-centricity and selective capillarity: A multichannel strategy for telecom operators". Strategyand.pwc.com. 28 March 2013. Retrieved 25 July 2014. 
  2. ^ Bullock, Jeffery W. "Delaware Division of Corporations Database". Corporations Database. Delaware Secretary of State. Retrieved 12 June 2002. 
  3. ^ Peterson, Chris (15 July 2010). "Innovation Calling". Management Today. Retrieved 15 July 2010. 
  4. ^ Comer, Donald T. "A new digital to analog converter resistor string architecture". Tenth Annual IEEE International ASIC Conference and Exhibit. IEEE. Retrieved 7 September 1997. 
  5. ^ Wind, Marco. "GeoScan Tool Released By Telarus". Telecom News Archives. Telecom News. Retrieved 1 May 2010. 
  6. ^ Sievers, Cara (27 August 2009). "Telarus Discusses Implications of GeoQuote Patent". Channel Partners. Retrieved 27 August 2009. 
  7. ^ Oborn, Patrick. "Telarus Releases the First Real Time Carrier Quote Tool". Press Release. Telarus, Inc. Retrieved 30 April 2003. 
  8. ^ Berge, Kaprelian (3 June 2010). "Telarus receives patent on GeoQuote". Channel Vision Magazine. Retrieved 3 June 2010. 
  9. ^ Oborn, Patrick. "ShopforT1.com Completes Patent Application of GeoQuote". Telecom News Updates. Retrieved 10 November 2003. 
  10. ^ Tieu, Binh K. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 24 February 2009. 
  11. ^ Lieberman, Aaron Jay. "System and method to determine and deliver quotes for distance-sensitive communication links from multiple service providers". USPTO Patent Database. Retrieved 30 March 2011. 
  12. ^ Buckley, Sean (27 May 2008). "Telarus builds first multi-carrier fiber route mapping tool". Fierce Telecom. Retrieved 27 May 2008. 
  13. ^ Henderson, Khali (27 February 2010). "CarrierQuoteShop.com Offers Agents Free Multicarrier Quotes". PHONE+ Magazine. Retrieved 23 July 2014. 
  14. ^ Carlisle, John (5 June 2008). "MasterStream Now Instantly Quotes AireSpring". PHONE+ Magazine. Retrieved 5 June 2008. 
  15. ^ Berge, Kaprelian (26 January 2011). "Nitel partners with CarrierQuoteShop". Channel Vision Magazine. Retrieved 26 January 2011. 
  16. ^ Teal, Kelly (1 February 2010). "Windstream Joins CarrierQuoteShop.com". Channel Partners. Retrieved 1 February 2010. 
  17. ^ Regan, Todd. "Telarus First to Fully Implement AireSpring API for Real-Time Quotes". Press Release. AireSpring. Retrieved 12 May 2008. 
  18. ^ Morgan, Andrew. "Telarus Completes Move to New Office". Telecom Channel Updates. Retrieved 13 December 2011. 
  19. ^ Kapos, Trish. "Telarus Creates Engineering and Base Management Departments, Adds Three New VPs to Leadership Team". Telecom Channel Updates. Retrieved 9 September 2014. 
  20. ^ Simon, Pam (1 August 2007). "Telarus Adds Pam Simon to Agent Support". Vision2Mobile. Retrieved 1 August 2007. 
  21. ^ Edwards, Adam. "Telarus Receives Platinum Awards from ACC Business". Telecom Industry Awards. PR Leap. Retrieved 17 April 2006. 
  22. ^ Katsulos, Tony. "Telarus Adds Airband to Carrier Portfolio". Press Release Archive. Airband, Inc. Retrieved 24 June 2010. 
  23. ^ Levine, Layne (1 April 2012). "Telarus Adds Alpheus to Carrier Portfolio". Telecom Carrier Updates. Retrieved 13 April 2012. 
  24. ^ Jones, Tony (22 September 2010). "Telarus Signs with Broadview Networks". Channel Partners Online. Retrieved 22 September 2010. 
  25. ^ Henderson, Khali (9 December 2011). "Telarus Signs New Deal with Cbeyond". Channel Partners. Retrieved 9 December 2011. 
  26. ^ Coufal, Don. "Charter Business Enters Into Master Agent Agreement with Telarus". Telecom Industry Updates. Retrieved 14 August 2012. 
  27. ^ Henderson, Khali (14 March 2011). "Comcast Launches Agent Program". Channel Partners. Retrieved 14 March 2011. 
  28. ^ Holverson, Austin (14 March 2012). "Comcast Business Class". Telecom Channel Updates. Retrieved 14 March 2012. 
  29. ^ Pyrek, Kelly (28 February 2010). "Telarus Honors 2009’s Top Agents, Carriers". PHONE+ Magazine. Retrieved 28 February 2010. 
  30. ^ Pyrek, Kelly (21 September 2010). "Telarus Signs GTT". PHONE+ Magazine. Retrieved 21 September 2010. 
  31. ^ Henderson, Khali. "Telarus Signs With Integra Telecom". Channel Partners Online. Retrieved 9 June 2011. 
  32. ^ Holverson, Austin (27 November 2012). "Masergy Adds Telarus to its Global Partner Program". Channel News Updates. Retrieved 30 November 2012. 
  33. ^ Narain, Divya (5 March 2010). "MegaPath Announces Winners of Inaugural 2009 Partner Awards". TMCnet. Retrieved 5 March 2010. 
  34. ^ Holverson, Austin (6 June 2012). "NewCloud Networks Signs with Telarus". Telecom Channel Updates. Retrieved 12 June 2012. 
  35. ^ Basa, Tim (23 July 2010). "Tim Basa of Nitel Endorses Telarus". YouTube. Retrieved 23 July 2010. 
  36. ^ Bennion, Ryan. "Suddenlink Partners with Telarus to Offer Its Suite of Cable and Ethernet Services to the Channel". Cable Channel News. Retrieved 20 August 2013. 
  37. ^ Barry, Michelle (12 July 2010). "Telx Signs Colocation Customer Telarus as Master Agent". infoTECH News. Retrieved 12 July 2010. 
  38. ^ Kaprelian, Berge (21 January 2011). "Telarus, TW Cable Business Class Reach Agreement". Channel Vision. Retrieved 21 January 2011. 
  39. ^ Yanez, Tomas (5 March 2012). "tw telecom Completes API Integration With Telarus' GeoQuote". San Francisco Chronicle. Retrieved 5 March 2012. 
  40. ^ XO, Communications. "Choice & Select Partners". Choice & Select Partners List. XO Marketing Department. Retrieved 5 January 2007. 
  41. ^ Henderson, Khali (6 November 2009). "Windstream Plans to Build on Nuvox Channel". Channel Partners Magazine. Retrieved 6 November 2009. 
  42. ^ Barry, Michelle (13 July 2010). "Telx Signs Colocation Customer Telarus as Master Agent". Data Centre News. Retrieved 12 July 2010. 
  43. ^ Wind, Marco (12 March 2008). "TA Members Choice Award for Master Agency goes to Telarus". Telecom News. Retrieved 12 March 2008. 
  44. ^ Saxby, Michael (26 February 2009). "Telecom Association Names ‘Members Choice’ Winners". PHONE+. Retrieved 26 February 2009. 
  45. ^ Holverson, Austin (2 April 2013). "Telarus Wins 2012 Members Choice Award from the Telecom Association". Telecom Association News. Retrieved 2 April 2013. 
  46. ^ Smith, Sarah (29 April 2013). "Windstream Names Telarus its Top Partner of 2012". Channel Vision Magazine. Retrieved 29 April 2013. 
  47. ^ Smith, Sarah (5 March 2013). "Windstream Names Telarus its Top Partner of 2012". CRN Magazine. Retrieved 5 March 2013. 
  48. ^ Holverson, Austin (March 2013). "CRN Names Adam Edwards and Robert Butler Top 2013 Channel Chiefs". CRN Magazine. Retrieved 3 March 2013. 
  49. ^ Holverson, Austin (2 April 2013). "Telarus Wins 2012 Members Choice Award from the Telecom Association". Telecom Association News. Retrieved 2 April 2013. 
  50. ^ Holverson, Austin (17 April 2012). "CRN Names Adam Edwards a Top 2012 Channel Chief". CRN Magazine. Retrieved 17 April 2012. 
  51. ^ Brown, Michael (17 April 2012). "Telarus Recognized as Fastest Growing Partner of AboveNet". Telecom Channel Updates. Retrieved 17 April 2012. 
  52. ^ Henderson, Khali (14 March 2011). "Comcast Launches Agent Program". Channel Partners. Retrieved 14 March 2011. 
  53. ^ McElligott, Tim (24 March 2011). "Level 3 Names Top Partners for 2010". Channel Partners Online. Retrieved 24 March 2011. 
  54. ^ Baldwin, Dan (3 January 2011). "Telecom Association Voting Members Name Best TA Vendors in 26 Categories". Telecom Association. Retrieved 3 January 2011. 
  55. ^ Stirling, Dan. "Dan Stirling Endorses Telarus". Telarus Carrier Testimonials. Telarus Videos. Retrieved 9 October 2010. 
  56. ^ Teal, Kelly (18 April 2011). "Big-Name Agencies Dominate Megapath's Top 2010 Partners List". Channel Partners. Retrieved 15 April 2011. 
  57. ^ Herderson, Khali (21 October 2010). "TELARUS’ MIKE GOTTWALT NAMED TOP 15 CHANNEL MANAGER 2010". PHONE+ Magazine. Retrieved 21 October 2010. 
  58. ^ Henderson, Khali (20 September 2010). "PHONE+ NAMES TOP 50 CHANNEL PROGRAMS". PHONE+ Magazine. Retrieved 20 September 2010. 
  59. ^ Covad, Communications. "Covad Master Agents". Covad Master Agent List. Covad Communications. Retrieved 15 January 2008. 
  60. ^ Business, Wire. "Covad Names Telarus its Highest-Revenue Producing Agent at the Spring 2008 Channel Partners Conference & Expo". Covad News. ADVFN PLC. Retrieved 9 March 2008. 

External links[edit]