|Type||Spanish Broadcast television network|
|Area||United States, Mexico and Puerto Rico|
|Launch date||January 14, 2002
January 7, 2013
|Former names||TeleFutura (2002–2013)|
|DirecTV||408 Telefutura West (SD/HD)|
|Dish Network||271, 830 (East)|
Univision Deportes Network
De Película Clásico
UniMás is an American Spanish-language broadcast television network owned by Univision Communications with headquarters in Miami, Florida; the channel was originally launched as TeleFutura on January 14, 2002. On December 3, 2012, Univision announced that TeleFutura would be rebranded as UniMás, with the brand change taking effect on January 7, 2013 (exactly one week before the network's eleven-year anniversary).
The network (which targets males between the ages of 18 and 35) broadcasts telenovelas, soccer events, reruns of classic shows and feature films (primarily Spanish-dubbed versions of American films). The network had a major success on ratings and viewers, where it became the second highest-rated Spanish-language television network in key dayparts, behind only sister network Univision.
TeleFutura (2002–2013) 
The network began on January 14, 2002, a month behind Telemundo's launch of its cable TV network, the bilingual mun2, with programs such as the 3 hour gossip/entertainment show Escándalo TV (formerly "Escándalo en el Medio Dia", but later changed due to a similarly named program airing in Mexico by Televisa S.A.) which was designed to compete with similar offerings like Cotorreando from NBC Universal's Telemundo. Commercials for TeleFutura often air on the Univision network. Most of the stations that carry TeleFutura once aired the Home Shopping Network. Univision bought the stations from Barry Diller's USA Broadcasting in late 2001.
TeleFutura's programming consisted of telenovelas from Coral Productions, Televisa, Venevision, RCTV, RCN and Rede Globo as well as movies often consisting of recent American releases dubbed in Spanish. Movie titles were announced before the start of the broadcast, using the "CinePlex" (daytime movie, usually weekends), "CineEscape" (late night movie), "Cine Especial" (movie specials), or "Cine de las Estrellas" (prime-time movie) brandings. The network also aired the reality courtroom show Veredicto Final, soccer matches including Liga MX broadcasts, and sports news (including Contacto Deportivo).
In late 2005, TeleFutura began airing En Vivo y Directo, a 7 pm newscast, opposite the taped 4 pm news on Galavisión. But the network eventually cancelled "En Vivo y Directo" due to low ratings after only a few weeks and have replaced the newscast with movies.
The network also offered a children programming block called Toonturama to fulfill the E/I requirements. Curiously, this block aired on both Saturdays and Sundays, and included mostly American and European series dubbed in Spanish, such as Flight Squad and Problem Child. An exception is Toad Patrol, which it needed to dubbed in English to fix speech. In the past, anime such as Lost Universe, Tenchi Universe, and Red Baron have also aired in the block.
TeleFutura has also a part of the Spanish-language coverage of the FIFA World Cup soccer tournament, as Univisión has owned exclusive US Spanish-language rights since 1970. For 2006, it carried eight live games, all in the last days of group play when games are played simultaneously, like ESPN2 did with ESPN for English-language coverage. It also had game replays and recap shows. In addition, and in conjunction, TeleFutura also aired an exclusive Major League Soccer game of the week on Sunday afternoon/evening. In 2012 the network aired the MLS Cup drawing in 485,000 total viewers, a 58% increase in viewers from the 2011 final and a 109% increase over the 2010 final, both on Galavisión.
In late June 2006, Univisión was sold to an investment group including entertainment industry veteran Haim Saban for $13 billion. According to Nielsen Media Research, in February 2007 TeleFutura made significant gains in viewership at the expense of Telemundo, actually taking over second place among Spanish-language networks in the Adults 18–34, Men 18–34 and Men 18–49 demographics.
On January 2009 TeleFutura launched daily Gossip show "La Tijera" with Charitin Goyco, Liliana Rodriguez, Paul Bouche, Carolina Sandoval and Augusto Valverde. The cast was gradually modified and incorporated Tanya Charry, Raul Garcia, Anabelle Blum, and Rodolfo Jimenez. The show was cancelled in October 2011.
On February 26, 2010 TeleFutura announced that it once again secured the #2 Spanish-language network position with a special broadcast of “Buscando La Doble de Selena: La Gran Final” (Search for Selena’s Double) attracting 1.9 million total viewers 2+, 1.0 million Adults 18–49, over half a million Adults 18–34 and 620,000 Persons 12–34, making it the highest-ranked entertainment special in the history of the network. On October 10, 2011, TeleFutura premiered a new daily Gossip show Tómbola, and Late Night show "Noche de Perros". Tombola was cancelled after January 17, 2012 and "Noche de Perros" on April 20, 2012 due to low ratings.
TeleFutura finished the 2012 broadcast season as the youngest broadcast network with a median age of 36 and finished the year averaging 642,000 Total Viewers 2+. It also ranked as the No. 2 Spanish-language network in 2012 in key dayparts among Adults 18–49 and Adults 18–34.
UniMás (2013–present) 
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On December 3, 2012, Univision Communications announced that it will relaunch TeleFutura as UniMás on January 7, 2013. The relaunch network will feature programming from Caracol Televisión, RTI Colombia and Televisa, as well as sports content.
UniMás will significantly increase its sports offering featuring top-caliber events such as games from the Mexican National Team, Liga MX, 2013 CONCACAF Gold Cup, 2013 FIFA Confederations Cup and 2014 FIFA World Cup. Also continuing on the network are popular sports shows such as "Solo Boxeo," highlighting the best in professional boxing, and "Contacto Deportivo," bringing viewers the latest news of the sports world seven nights a week. UniMás will continue to offer blockbuster action films. New shows include: Made in Cartagena, Quién Eres Tú? and Cloroformo.
The new logo and brand identity were created in collaboration with branding agency Troika and expand on the launch of the new Univision brand logo earlier this year. As part of the campaign to announce the launch, a series of off-network marketing efforts were implemented including: 30 spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami. The transformation to UniMas is part of Univision's expansion and investment efforts in 2012 that included the launch of four new networks – Univision Deportes, Univision tlnovelas, FORO TV, and UVideos, the Company's digital video network – as well as new brand identities for its leading networks.
UniMás HD 
In 2010, TeleFutura along with sister network Univision began airing programming in 1080i high definition with a 16:9 aspect ratio. They were the last major over-the-air network in the United States to make the switch. DirecTV added the West Coast feed of the network in HD nationally on April 28, 2010. Dish Network later added the West Coast feed on May 12, 2010.
See also 
- "Univision Transforms TeleFutura into UniMas, Delivering Programming from the Top Spanish-Language Content Producers in the World". MarketWatch. December 3, 2012.
- "Barry Diller Profile". Forbes. Retrieved 2013-01-10.
- Guthrie, Marisa (December 3, 2012). "Univision Rebrands Telefutura as UniMás". The Hollywood Reporter. Retrieved December 5, 2012.
- "Rashel Díaz Joins "Telefutura En Vivo y Directo"". Univision. Retrieved 2005-09-29.
- Sam Thielman (December 10, 2012). "Hispanic Networks Rebrand en Masse". Adweek.
- Mark Reynolds (July 19, 2009). "Cover Story: Global Goal". Multichannel News.
- Paul Kennedy (December 4, 2012). "MLS Cup viewers jump on TeleFutura, Xolos are TV hit". Soccer America.
- Rosemary Mercedes. "TeleFutura Delivers Highest Primetime Performance Ever in February Sweeps Among Key Hispanic Viewers". Univision Networks. Retrieved 20 October 2010.
- "El Publico Pide".
- "Work It" Didn't Work
- Cancelan 'Tómbola' de Telefutura. Varios talentos afectados (VIDEO Y FOTOS)
- "Univision Transforms Telefutura Into UniMás, Delivering Programming From The Top Spanish-Language Content Producers In The World" (Press release). Univision Communications. December 3, 2012. Retrieved December 5, 2012.
- Ellingson, Annlee (December 3, 2012). "Univision plays the hipster card". L.A. Biz. Retrieved December 5, 2012.
- Meg James (January 7, 2013). "Univision to revamp its secondary Spanish language network". Los Angeles Times.
- Guthrie, Marisa (October 17, 2012). "Univision Unveils New Logo, First Tagline". The Hollywood Reporter. Retrieved December 5, 2012.
- DIRECTV Launches Univision and TeleFutura in Crystal-Clear HD DirecTV Press Release April 28, 2010
- Dish To Launch Galavision HD Multichannel News May 12, 2010
- Official website (Spanish)