Teleflora
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This article may be unbalanced towards certain viewpoints. Please improve the article by adding information on neglected viewpoints, or discuss the issue on the talk page. (February 2012) |
| Type | Limited Company |
|---|---|
| Industry | Retail |
| Founded | 1935 |
| Headquarters | Los Angeles, California |
| Products | Flowers |
| Website | www.teleflora.com |
Teleflora is a floral wire service company which brokers orders to local florists for delivery.[1]
Contents |
[edit] History
Headquartered in Los Angeles, California, it offers what it describes as florist-to-florist clearinghouse services; these enable sale and delivery of eligible products to be independent of one another.[2] Acquisition activity has taken place at Teleflora in recent years.[3] Teleflora claims approximately 20,000 member florists throughout the U.S. and Canada, and 20,000 affiliated florists outside North America.[4]
[edit] Conversational Advertising
Teleflora ran a controversial ad during the 2011 Super Bowl featuring Faith Hill; in it, a man sends flowers to his girlfriend with the message "Dear Kim, your rack is unreal". [5] Again in 2012, Teleflora ran a similar style superbowl campaign to the 2011 campaign with Model Adriana Lima.[6]
The hype over the company's 2011 Super Bowl ad was quickly followed by major public relations problem. Valentine's Day on Feb. 14, 2012, the company failed to deliver flowers to numerous customers. Public relation concerns mounted when customers were not notified of the failed deliveries and phone lines and customer service representatives were overwhelmed and often unable to be reached. Telaflora has yet to publicly comment on their failure to execute orders and the poor service that followed.[citation needed]
[edit] References
- ^ Teleflora Website, Teleflora.com, retrieved on: 04 June 2007
- ^ Teleflora Launches Dove POS 4.0, Teleflora Website, Teleflora.com, retrieved on: 18 August 2009
- ^ Tom Butler, Chairman, MyTeleflora Website, MyTeleflora.com retrieved on: 04 June 2007
- ^ About Teleflora, Teleflora Website, Teleflora.com, retrieved on 04 June 2007
- ^ "Super Bowl Commercials: Faith Hill's Flowers, "Nice Rack"". http://stlouis.sbnation.com/2011/2/6/1979041/super-bowl-commercials-faith-hills-flowers-nice-rack.
- ^ "Teleflora's Super Bowl Spot: Give Flowers, Get Laid". http://adage.com/article/special-report-super-bowl/teleflora-s-super-bowl-spot-give-flowers-laid/232503/.
The following paragraph is heresay and overly negative. Teleflora florists deliver millions of floral orders every year to extremely satisfied customers.
"Valentine's Day on Feb. 14, 2012, the company failed to deliver flowers to numerous customers. Public relation concerns mounted when customers were not notified of the failed deliveries and phone lines and customer service representatives were overwhelmed and often unable to be reached. Telaflora has yet to publicly comment on their failure to execute orders and the poor service that followed."
